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Author: John M. T. Balmer
Publisher: Psychology Press
ISBN: 9780415284219
Category : Business & Economics
Languages : en
Pages : 388
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Book Description
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Author: John M. T. Balmer
Publisher: Psychology Press
ISBN: 9780415284219
Category : Business & Economics
Languages : en
Pages : 388
Get Book Here
Book Description
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Author: Jean Margat
Publisher: CRC Press
ISBN: 0203772148
Category : Science
Languages : en
Pages : 376
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Book Description
This book presents a unique and up-to-date summary of what is known about groundwater on our planet, from a global perspective and in terms of area-specific factual information. Unlike most textbooks on groundwater, it does not deal with theoretical principles, but rather with the overall picture that emerges as a result of countless observations,
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Category : Aeronautics
Languages : en
Pages : 500
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Category : Bibliography
Languages : en
Pages : 1196
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Book Description
V. 1-3 include "Bibliographies of modern authors by Henry Danielson."
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Category : American literature
Languages : en
Pages : 1008
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Book Description
Author: Walter Klöpffer
Publisher: Springer Science & Business Media
ISBN: 9401786976
Category : Technology & Engineering
Languages : en
Pages : 271
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Book Description
Life Cycle Assessment (LCA) has become the recognized instrument to assess the ecological burdens and human health impacts connected with the complete life cycle (creation, use, end-of-life) of products, processes and activities, enabling the assessor to model the entire system from which products are derived or in which processes and activities operate. This volume introduces the major new book series LCA Compendium - The Complete World of Life Cycle Assessment. In this volume, the main drivers in the development of LCA are explored. The volume also discusses strengths and limitations in LCA as well as challenges and gaps, thus offering an unbiased picture of the state-of-the-art and future of LCA.
Author: Richard Stourac
Publisher: Taylor & Francis
ISBN: 1040186025
Category : Performing Arts
Languages : en
Pages : 350
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Book Description
Based on theatrical research of unusual depth and enterprise, Theatre as a Weapon (1986) shows how the workers’ theatre of the 1920s and 1930s transformed the social function of theatre. Drawing largely on unpublished sources, it provides lively case studies of workers’ theatre in the USSR, Germany and the United Kingdom. They range from the Russian mass spectacles in front of the Winter Palace, through the thousands of factory and courtyard performances in Germany, to the May Day activities of the Workers’ Theatre Movement all over Britain. The authors worked for many years in political theatre in Britain, Austria and Germany, and they draw on their wide experience to focus on both major theoretical controversies and their practical ramifications. They show how workers’ theatre became an instrument, a weapon, for political change, helping to raise the consciousness of thousands of workers and encouraging them to take action. They describe how worker-actors, musicians, writers and directors formed small, flexible troupes which contributed locally to the day-to-day struggles of their class, while at the same time participating in national and international political campaigns. Developments in dramatic structure are analysed, from the simple review form to the more complex scene-and-song montage. Placing the work of Meyerhold, Eisenstein, Piscator, Brecht and Eisler in this context, the authors demonstrate how the montage principle became the significant factor in the political theatre of this period. The book is illustrated with rare photographs which reflect the atmosphere of those mass movements. Unique in its coverage, Theatre as a Weapon is above all an analysis of how the mirror of realistic theatre was transformed into a dynamic weapon for social change. It fills an important gap in the history of working-class culture.
Author: Gary Chapman
Publisher: Createspace Independent Publishing Platform
ISBN: 9781973928850
Category :
Languages : en
Pages : 366
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Book Description
The 5 Love Languages Hardcover Special Edition: The Secret to Love That Lasts By Gary Chapman
Author: Vladimir Litvinenko
Publisher: CRC Press
ISBN: 0429868588
Category : Technology & Engineering
Languages : en
Pages : 1802
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Book Description
Geomechanics and Geodynamics of Rock Masses contains contributions presented at EUROCK 2018, the 2018 International Symposium of the International Society for Rock Mechanics (ISRM 2018, Saint Petersburg, Russia, 22-26 May 2018). Dedicated to recent advances and achievements in the fields of geomechanics and geotechnology, the main topics of the book include: - Physical and mechanical properties of fractured rock (laboratory testing and rock properties, field measurements and site investigations) - Geophysics in rock mechanics - Rock mass strength and failure - Nonlinear problems in rock mechanics - Effect of joint water on the behavior of rock foundation - Numerical modeling and back analysis - Mineral resources development: methods and rock mechanics problems - Rock mechanics and underground construction in mining, hydropower industry and civil engineering - Rock mechanics in petroleum engineering - Geodynamics and monitoring of rock mass behavior - Risks and hazards - Geomechanics of technogenic deposits Geomechanics and Geodynamics of Rock Masses will be of interest to researchers and professionals involved in the various branches of rock mechanics and rock engineering. EUROCK 2018, organized by the Saint Petersburg Mining University, is a continuation of the successful series of ISRM symposia in Europe, which began in 1992 in Chester, UK.
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Category :
Languages : en
Pages : 624
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