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Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Troll Lord Games
Publisher: Troll Lord Games
ISBN: 9781936822355
Category : Reference
Languages : en
Pages : 551
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Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Author: Jenny Lawson
Publisher: Penguin
ISBN: 1101573082
Category : Biography & Autobiography
Languages : en
Pages : 384
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Book Description
The #1 New York Times bestselling (mostly true) memoir from the hilarious author of Furiously Happy. “Gaspingly funny and wonderfully inappropriate.”—O, The Oprah Magazine When Jenny Lawson was little, all she ever wanted was to fit in. That dream was cut short by her fantastically unbalanced father and a morbidly eccentric childhood. It did, however, open up an opportunity for Lawson to find the humor in the strange shame-spiral that is her life, and we are all the better for it. In the irreverent Let’s Pretend This Never Happened, Lawson’s long-suffering husband and sweet daughter help her uncover the surprising discovery that the most terribly human moments—the ones we want to pretend never happened—are the very same moments that make us the people we are today. For every intellectual misfit who thought they were the only ones to think the things that Lawson dares to say out loud, this is a poignant and hysterical look at the dark, disturbing, yet wonderful moments of our lives. Readers Guide Inside
Author: Leah Franqui
Publisher: HarperCollins
ISBN: 006293886X
Category : Fiction
Languages : en
Pages : 409
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Book Description
“Lively and evocative, Mother Land is a deftly crafted exploration of identity and culture, with memorable and deeply human characters who highlight how that which makes us different can ultimately unite us.”—Amy Myerson, author of The Bookshop of Yesterdays and The Imperfects From the critically acclaimed author of America for Beginners, a wonderfully insightful, witty, and heart-piercing novel, set in Mumbai, about an impulsive American woman, her headstrong Indian mother-in-law, and the unexpected twists and turns of life that bond them. When Rachel Meyer, a thirtysomething foodie from New York, agrees to move to Mumbai with her Indian-born husband, Dhruv, she knows some culture shock is inevitable. Blessed with a curious mind and an independent spirit, Rachel is determined to learn her way around the hot, noisy, seemingly infinite metropolis she now calls home. But the ex-pat American’s sense of adventure is sorely tested when her mother-in-law, Swati, suddenly arrives from Kolkata—a thousand miles away—alone, with an even more shocking announcement: she’s left her husband of more than forty years and moving in with them. Nothing the newlyweds say can budge the steadfast Swati, and as the days pass, it becomes clear she is here to stay—an uneasy situation that becomes more difficult when Dhruv is called away on business. Suddenly these two strong-willed women from such very different backgrounds, who see life so differently, are alone together in a home that each is determined to run in her own way—a situation that ultimately brings into question the very things in their lives that had seemed perfect and permanent . . . with results neither of them expect. Heartfelt, charming, deeply insightful and wise, Mother Land introduces us to two very different women from very different cultures . . . who maybe aren’t so different after all.
Author: Craig Dworkin
Publisher: Northwestern University Press
ISBN: 0810127113
Category : Art
Languages : en
Pages : 657
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Book Description
Charles Bernstein has described conceptual "poetry pregnant with thought." Against Expression, the premier anthology of conceptual writing, presents work that is by turns thoughtful, funny, provocative, and disturbing. Editors Craig Dworkin and Kenneth Goldsmith chart the trajectory of the conceptual aesthetic from early precursors such as Samuel Beckett and Marcel Duchamp through major avant-garde groups of the past century, including Dada, Oulipo, Fluxus, and language poetry, to name just a few. The works of more than a hundred writers from Aasprong to Zykov demonstrate a remarkable variety of new ways of thinking about the nature of texts, information, and art, using found, appropriated, and randomly generated texts to explore the possibilities of non-expressive language. --Book Jacket.
Author: Jill Grunenwald
Publisher: Center Point
ISBN: 9781643583211
Category :
Languages : en
Pages : 500
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Book Description
In December 2008, twentysomething Jill Grunenwald graduated with her master's degree in library science, ready to start living her dream of becoming a librarian. But the economy had a different idea. As the Great Recession reared its ugly head, jobs were scarce. After some searching, however, Jill was lucky enough to snag one of the few librarian gigs left in her home state of Ohio. The catch? The job was behind bars as the prison librarian at a men's minimum-security prison. Talk about baptism by fire.
Author: Elinor Lipman
Publisher: Houghton Mifflin Harcourt
ISBN: 0547527144
Category : Fiction
Languages : en
Pages : 378
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Book Description
A liberal New England college campus is a peculiar place for a girl to grow up in this “lovable, psychologically intricate [and] bittersweet farce” (The New York Times Book Review). Massachusetts, 1970s. Born to a pair of “bleeding heart” professors who live on campus as dorm parents, Frederica Hatch soon finds herself the unofficial mascot of Dewing College. Life is so ideal that by the time she becomes a teenager, Frederica finds herself chafing under the care of "the most annoyingly evenhanded parental team in the history of civilization." But she’s about to learn that life isn’t as simple or idyllic as it seems—even amid the manicured lawns of a small women’s college like Dewing. A new dorm parent has just arrived on campus. Laura Lee French is glamorous, worldly, and the former wife of Frederica’s father. Suddenly, Frederica sees her parents’ lives—and by extension her own—in a whole new light. “May be Lipman's best work so far... Every page offers laugh-out-loud dialogue.”—The Seattle Times
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 1408102579
Category : Games & Activities
Languages : en
Pages : 719
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Book Description
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Author: Merriam-Webster, Inc
Publisher: Merriam-Webster
ISBN: 9780877796329
Category : Reference
Languages : en
Pages : 356
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Book Description
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.
Author: A. Elizabeth West
Publisher:
ISBN: 9781734483710
Category : Fiction
Languages : en
Pages : 324
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Book Description
If you've ever wondered what would happen if you could meet a ghost, talk to it, or even touch it, this book is for you! Paranormal investigator Chris Taylor really wants to see a ghost. So he invents a remote control that tunes them back into the physical world. Hoping to help stranded spirits, he sells the rights to a TV network, only to see his gadget disrupt both earthly and unearthly society. The tuner's effect on humanity threatens the dimension that houses the afterlife, known as the Realm. Its Directorate sends an emissary, Callahan, to oversee a solution: Chris must persuade people to stop using his invention. The living don't want to give up the tuners - and neither do the dead. Chris enlists help from his friends, Callahan, and a groovy Seventies ghost and begins a clumsy romance with activist Hannah Lively. But when a scientist bent on glory tweaks the tuner and opens a dangerous portal, they're forced to devise a perilous plan to stop her. What follows takes Chris on a journey he never imagined, one that could ultimately cost him everything.
