Sourcebook on Corporate Image and Corporate Advocacy Advertising PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2214
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2214
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Book Description
Author: Ben H. Bagdikian
Publisher: Beacon Press
ISBN: 0807061840
Category : Social Science
Languages : en
Pages : 324
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Book Description
When the first edition of The Media Monopoly was published in 1983, critics called Ben Bagdikian's warnings about the chilling effects of corporate ownership and mass advertising on the nation's news "alarmist." Since then, the number of corporations controlling most of America's daily newspapers, magazines, radio and television stations, book publishers, and movie companies has dwindled from fifty to ten to five. The most respected critique of modern mass media ever issued is now published in a completely updated and revised twentieth anniversary edition. 'Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we need to go to make matters better.' -Robert McChesney, author of Rich Media, Poor Democracy
Author: Gordon Adams
Publisher: Routledge
ISBN: 1000678695
Category : Political Science
Languages : en
Pages : 430
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Book Description
This is the first systematic study of the relationship between government and defense contractors, examining in detail the political impact of the eight most powerful defense contractors. It details ways in which Boeing, General Dynamics, Grumman, McDonnell Douglas, Northrop, Rockwell International, and United Technologies influence government, from their basic contract activity, corporate structure, and research efforts, to their Washington offices, Political Action Committee campaign contributions, hiring of government personnel, and membership on federal advisory committees. Adams concludes with specific recommendations for changes in disclosure requirements that would curb some of the political power corporations can wield. It also suggests specific ways in which the Iron Triangle can be made subject to wider congressional and public scrutiny.
Author: United States. Supreme Court
Publisher:
ISBN:
Category : Law reports, digests, etc
Languages : en
Pages : 1324
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Book Description
Author: United States. Supreme Court
Publisher:
ISBN:
Category : Courts
Languages : en
Pages : 1298
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Book Description
Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: United States. Superintendent of Documents
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1250
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Book Description
February issue includes Appendix entitled Directory of United States Government periodicals and subscription publications; September issue includes List of depository libraries; June and December issues include semiannual index
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 1256
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Book Description
Author: Thomas F. Garbett
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
Author:
Publisher:
ISBN:
Category : Public utilities
Languages : en
Pages : 936
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