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Author: Julian Treasure
Publisher: Management Books 2000
ISBN: 9781852526689
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
Author: Julian Treasure
Publisher: Management Books 2000
ISBN: 9781852526689
Category : Consumer behavior
Languages : en
Pages : 0
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Book Description
The world is full of sound - most of it unwanted and unplanned - which can change our moods, our behaviour and our performance. This book explains clearly how to use this fact to great advantage, in terms of productivity and customer performance. In a few years, a company's sound will become as important as its logo and public image. Here is a practical guide to planning and managing sound for increased profit in all aspects of business.
Author: Philip Philipsen
Publisher: iUniverse
ISBN: 059535629X
Category : Asia
Languages : en
Pages : 120
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Book Description
China and Japan are in the sound business--they just don't realize it. Not the kind of sound business usually associated with prosperous Asian economies, but the Chinese characters they use by the billions every day. For centuries Chinese characters have served as a powerful symbol of the cultural divide between east and west, but all that is about to change. Sound Business: The Reality of Chinese Characters, written by MA in Japanese Studies and Chinese Philip Philipsen, presents a whole new picture of Chinese characters seen in world perspective. And this is a world that sound makes go around. Get a rare insight into the real function, usage, etymology and true origin of Chinese characters, and be prepared to lose your breath as you discover our astonishing shared heritage. Mixing past and present avant-garde Japanese, Chinese and western research, Sound Business: The Reality of Chinese Characters takes you on a journey that will forever change the way you look at Chinese characters. Join the revolution!
Author: Michael Stamm
Publisher: University of Pennsylvania Press
ISBN: 0812205669
Category : History
Languages : en
Pages : 266
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Book Description
American newspapers have faced competition from new media for over ninety years. Today digital media challenge the printed word. In the 1920s, broadcast radio was the threatening upstart. At the time, newspaper publishers of all sizes turned threat into opportunity by establishing their own stations. Many, such as the Chicago Tribune's WGN, are still in operation. By 1940 newspapers owned 30 percent of America's radio stations. This new type of enterprise, the multimedia corporation, troubled those who feared its power to control the flow of news and information. In Sound Business, historian Michael Stamm traces how these corporations and their critics reshaped the ways Americans received the news. Stamm is attuned to a neglected aspect of U.S. media history: the role newspaper owners played in communications from the dawn of radio to the rise of television. Drawing on a wide array of primary sources, he recounts the controversies surrounding joint newspaper and radio operations. These companies capitalized on synergies between print and broadcast production. As their advertising revenue grew, so did concern over their concentrated influence. Federal policymakers, especially during the New Deal, responded to widespread concerns about the consequences of media consolidation by seeking to limit and even ban cross ownership. The debates between corporations, policymakers, and critics over how to regulate these new kinds of media businesses ultimately structured the channels of information distribution in the United States and determined who would control the institutions undergirding American society and politics. Sound Business is a timely examination of the connections between media ownership, content, and distribution, one that both expands our understanding of mid-twentieth-century America and offers lessons for the digital age.
Author: Eleanor Richards
Publisher: Jessica Kingsley Publishers
ISBN: 1846423414
Category : Psychology
Languages : en
Pages : 303
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Book Description
The fascinating and diverse descriptions contained in this text begin the process of developing indigenous understandings of music therapy in group work and alert the reader to issues for future exploration. A fascinating text, describing a range of clients - I highly recommend it.' - Nordic Journal of Music Therapy Group music therapy has been widely practised for many years, especially within institutional settings, and features substantially in training, yet there has been no publication devoted to the discussion of this area of therapy. Music Therapy and Group Work fills this gap by bringing together the experiences of group music therapy practitioners who work with diverse client groups in various settings. Whilst acknowledging that the practice of group music therapy incorporates many theoretical and practical issues in common with those of mainstream group work, the editors emphasize that this field needs to develop some further theoretical discourse of its own, primarily because its main contrast from regular group work is that it draws on a non-verbal medium alongside the ordinary verbal exchange. The book combines clinical examples with theory to provide a comprehensive introduction to group music therapy. Practitioners not only of music therapy, but also those working in related disciplines, will find this to be an informative and stimulating read.
Author: Julian Treasure
Publisher: Mango Publishing
ISBN: 9781633536715
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 308
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Book Description
Including many simple exercises, interviews with experts, and potent, transformational concepts, this book is a practical guide to improving the vital personal communication skills of speaking and listening. --
Author: H. A. Schaeffer, Jr.
Publisher: Wiley
ISBN: 9780471350200
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. A 28-year veteran of the credit screening process, Schaeffer outlines the nuts-and-bolts of assessing a credit applicant's financial health and ability to make good on a line of credit. In part one's clear, four-part "A, B, C, D" format (A is for Analysis, B is for Building Essential Business Credit Information, C is for Considering All Factors,and D is for Decision), the author examines a prospective borrower from every angle, using formulas, checklists of what to look for, and available outside information sources (from Dun & Bradstreet to the Internet) to get a genuine picture of an applicant's current finances and degree of credit risk. Also outlined are the financial, credit, and business factors that go into a "sound business credit decision" a guideline for consolidating facts to vindicate your decision, as well as a series of twelve chapter-length case studies (contained in part two). Discussion includes: * Determining the cost and accuracy of financial information * Isolating information gaps in financial records * The actual costs (including total/partial loss of sale, insurance fees) and value (including future sales to the customer) to your company if credit is extended * The exact nature of the sale-large (or small); one-time deal or continuous; the expected profit margin * The controls your company has over the customer Complete with twelve chapter-length real-world case studies of problems typically encountered (with detailed solutions), Credit Risk Management offers practical, no-nonsense advice on how to minimize the risks-and maximize the benefits-to you and your company when you finally say "yes" to an applicant.
Author: Joel Beckerman
Publisher: Houghton Mifflin Harcourt
ISBN: 0544191749
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences
Author: Chris Stone
Publisher: CRC Press
ISBN: 1136118942
Category : Technology & Engineering
Languages : en
Pages : 329
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Book Description
This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow. Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.
Author: Lin Oliver
Publisher: Scholastic Inc.
ISBN: 0545196922
Category : Juvenile Fiction
Languages : en
Pages : 274
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Book Description
After their parents are declared dead, Leo and his brother Hollis are taken in by a wealthy but distant step-uncle, and when, on his thirteenth birthday, Leo acquires the ability to hear sounds from the past when touching certain objects, he tries to use the skill to rescue a dolphin, whatever the cost.
Author: Bob McCarthy
Publisher: CRC Press
ISBN: 1317911083
Category : Technology & Engineering
Languages : en
Pages : 830
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Book Description
Sound Systems: Design and Optimization provides an accessible and unique perspective on the behavior of sound systems in the practical world. The third edition reflects current trends in the audio field thereby providing readers with the newest methodologies and techniques. In this greatly expanded new edition, you’ll find clearer explanations, a more streamlined organization, increased coverage of current technologies and comprehensive case studies of the author’s award-winning work in the field. As the only book devoted exclusively to modern tools and techniques in this emerging field, Sound Systems: Design and Optimization provides the specialized guidance needed to perfect your design skills. This book helps you: Improve your design and optimization decisions by understanding how audiences perceive reinforced sound Use modern analyzers and prediction programs to select speaker placement, equalization, delay and level settings based on how loudspeakers interact in the space Define speaker array configurations and design strategies that maximize the potential for spatial uniformity Gain a comprehensive understanding of the tools and techniques required to generate a design that will create a successful transmission/reception model
