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Author: Amanda Walter
Publisher:
ISBN: 9780985146917
Category : Social media
Languages : en
Pages : 238
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Book Description
Written by two industry experts, this guide, developed exclusively for firms and professionals in design and planning fields, delves into the architecture/engineering industry and its use of social media by providing expert analysis of the current online marketing and social media strategies.
Author: Amanda Walter
Publisher:
ISBN: 9780985146917
Category : Social media
Languages : en
Pages : 238
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Book Description
Written by two industry experts, this guide, developed exclusively for firms and professionals in design and planning fields, delves into the architecture/engineering industry and its use of social media by providing expert analysis of the current online marketing and social media strategies.
Author: Shaked Spier
Publisher: Chandos Publishing
ISBN: 0081005792
Category : Language Arts & Disciplines
Languages : en
Pages : 200
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Book Description
Collective Action 2.0 explores the issues related to information and communication technologies (ICTs) in detail, providing a balanced insight into how ICTs leverage and interact with collective action, which will have an impact on the current discourse. Recent events in different authoritarian regimes, such as Iran and Egypt, have drawn global attention to a developing phenomenon in collective action: People tend to organize through different social media platforms for political protest and resistance. This phenomenon describes a change in social structure and behavior tied to ICT. Social media platforms have been used to leverage collective action, which has in some cases arguably lead, to political revolution. The phenomenon also indicates that the way information is organized affects the organization of social structures with which it interoperates. The phenomenon also has another side, which is the use of social media for activist suppression, state and corporate surveillance, commodifi cation of social processes, demobilization, or for the mobilization of collective action toward undesirable ends. - Analyzes social media and collective action in an in-depth and balanced manner - Presents an account of avoiding technological determinism, utopianism, and fundamentalism - Considers the underlying theory behind quick-paced social media - Takes an interdisciplinary approach that will resonate with all those interested in social media and collective action, regardless of fi eld specialism
Author: Helen Margetts
Publisher: Princeton University Press
ISBN: 0691177929
Category : Political Science
Languages : en
Pages : 297
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Book Description
How social media is giving rise to a chaotic new form of politics As people spend increasing proportions of their daily lives using social media, such as Twitter and Facebook, they are being invited to support myriad political causes by sharing, liking, endorsing, or downloading. Chain reactions caused by these tiny acts of participation form a growing part of collective action today, from neighborhood campaigns to global political movements. Political Turbulence reveals that, in fact, most attempts at collective action online do not succeed, but some give rise to huge mobilizations—even revolutions. Drawing on large-scale data generated from the Internet and real-world events, this book shows how mobilizations that succeed are unpredictable, unstable, and often unsustainable. To better understand this unruly new force in the political world, the authors use experiments that test how social media influence citizens deciding whether or not to participate. They show how different personality types react to social influences and identify which types of people are willing to participate at an early stage in a mobilization when there are few supporters or signals of viability. The authors argue that pluralism is the model of democracy that is emerging in the social media age—not the ordered, organized vision of early pluralists, but a chaotic, turbulent form of politics. This book demonstrates how data science and experimentation with social data can provide a methodological toolkit for understanding, shaping, and perhaps even predicting the outcomes of this democratic turbulence.
Author: Remko Helms
Publisher: Springer
ISBN: 3319451332
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Knowledge management (KM) is about managing the lifecycle of knowledge consisting of creating, storing, sharing and applying knowledge. Two main approaches towards KM are codification and personalization. The first focuses on capturing knowledge using technology and the latter on the process of socializing for sharing and creating knowledge. Social media are becoming very popular as individuals and also organizations learn how to use it. The primary applications of social media in a business context are marketing and recruitment. But there is also a huge potential for knowledge management in these organizations. For example, wikis can be used to collect organizational knowledge and social networking tools, which leads to exchanging new ideas and innovation. The interesting part of social media is that, by using them, one immediately starts to generate content that can be useful for the organization. Hence, they naturally combine the codification and personalisation approaches to KM. This book aims to provide an overview of new and innovative applications of social media and to report challenges that need to be solved. One example is the watering down of knowledge as a result of the use of organizational social media (Von Krogh, 2012).
Author: Renee Hobbs
Publisher: Rowman & Littlefield
ISBN: 1538185989
Category : Social Science
Languages : en
Pages : 427
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Book Description
There’s never been a more important time for students to develop media literacy competencies. When students ask critical questions about the media they consume, they develop fundamental knowledge and critical thinking skills that prepare them for life, work, and meaningful citizenship. Media Literacy in Action addresses learners who are simultaneously active as both creators and consumers of media messages. At the same time, the book recognizes that everyone is vulnerable to media influence because of our dependence on the instant gratification and feelings of connectedness that digital platforms provide. To thrive in a media-saturated society, people need to ask critical questions about what we watch, see, listen to, read, and use. This book gives students those tools. Key features of the second edition: Critical examination of AI technologies, algorithmic personalization, data privacy and surveillance, and the increased global regulation of digital platforms Attention to media literacy for empowerment and protection Inquiry-oriented approach to learning that cultivates intellectual curiosity and creative expression Full-color presentation with figures and photos to increase student engagement Each chapter includes: Media Literacy Trailblazers: Profiles of key thinkers and their theories connect students with the discipline of media literacy Media Literacy DISCourse (NEW): Visual representations of media literacy theoretical principles help learners internalize the practice of asking critical questions as they respond to specific media examples Learning in Action (NEW): Summary and vocabulary sections combine with Analyze, Create, Reflect, and Act activities to empower students to apply ideas from each chapter. Supplemental Materials available at www.mlaction.com: Students can review key ideas, learn about more Media Literacy Trailblazers, and watch videos aligned with each chapter Instructors can access a Teacher’s Guide of best practices, in-class activities, homework, and projects. Also available are chapter summaries, lecture slides, YouTube playlists, and test materials.
Author: Catherine Parker
Publisher: McGraw Hill Professional
ISBN: 0071739890
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Join the TubeMoguls, get Delicious, StumbleUpon customers--and 298 more great tips! MARKETING The time to start social media marketing was yesterday. Don't worry, though--this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick "snapshot" lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do--and only what you need to do. 301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like: • BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS You'll own the crowds on Twitter, Facebook, and YouTube--as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say "tweet"!
Author: Debra Z. Basil
Publisher: Springer
ISBN: 3030130207
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world. Specifically, Part I clearly and concisely explains the principles of social marketing in five chapters: • Upstream vs. downstream social marketing, SWOT, competition • Fundamentals of social marketing, ethics • Formative and Evaluative Research • Theories applied in social marketing • A historical perspective on social marketing Part II features 24 social marketing case studies that demonstrate the application of social marketing principles. All 24 cases follow a consistent structure that includes: • Background • Positioning • SWOT • Research • Objectives • The 4 P’s • Target audience • Evaluation • Barriers and benefits • Discussion • Competition This format allows for students and professors to easily and effectively select individual cases and compare between cases. This textbook also allows instructors to encourage critical thinking by having students compare and contrast not only the cases themselves, but the applications used. In addition, teaching guides with answers to discussion questions, suggestions for activities inside and outside of the classroom and further readings are available to assist professors in teaching from this book.
Author: Steve Gennaro
Publisher: Vernon Press
ISBN: 1648893201
Category : Social Science
Languages : en
Pages : 455
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Book Description
‘Young People and Social Media: Contemporary Children’s Digital Culture’ explores the practices, relationships, consequences, benefits, and outcomes of children’s experiences with, on, and through social media by bringing together a vast array of different ideas about childhood, youth, and young people’s lives. These ideas are drawn from scholars working in a variety of disciplines, and rather than just describing the social construction of childhood or an understanding of children’s lives, this collection seeks to encapsulate not only how young people exist on social media but also how their physical lives are impacted by their presence on social media. One of the aims of this volume in exploring youth interaction with social media is to unpack the structuring of digital technologies in terms of how young people access the technology to use it as a means of communication, a platform for identification, and a tool for participation in their larger social world. During longstanding and continued experience in the broad field of youth and digital culture, we have come to realize that not only is the subject matter increasing in importance at an immeasurable rate, but the amount of textbooks and/or edited collections has lagged behind considerably. There is a lack of sources that fully encapsulate the canon of texts for the discipline or the rich diversity and complexity of overlapping subject areas that create the fertile ground for studying young people’s lives and culture. The editors hope that this text will occupy some of that void and act as a catalyst for future interdisciplinary collections. ‘Young People and Social Media: Contemporary Children’s Digital Culture’ will appeal to undergraduate students studying Child and Youth Studies and—given the interdisciplinary nature of the collection— scholars, researchers and students at all levels working in anthropology, psychology, sociology, communication studies, cultural studies, media studies, education, and human rights, among others. Practitioners in these fields will also find this collection of particular interest.
Author: Larissa Hjorth
Publisher: SAGE
ISBN: 1526426269
Category : Language Arts & Disciplines
Languages : en
Pages : 233
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Book Description
Exploring questions of both exploitation and empowerment, Understanding Social Media provides a critical conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, it explores the key themes and concepts, going beyond specific platforms to show you how to place social media more critically within the changing media landscape. Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and intimacy The rise of apps and platforms, and how they shape our experiences Sharing economies and social media publics The increasing importance of visual economies AR, VR and social media play Death and digital legacy Tying theory to the real world with a range of contemporary case studies throughout, it is essential reading for students and researchers of social media, digital media, digital culture, and the creative and cultural industries.
Author: Daniel Miller
Publisher: UCL Press
ISBN: 1910634484
Category : Social Science
Languages : en
Pages : 288
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Book Description
How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and explores the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences
