Author: Prof. Dr. Sedat CERECI
Publisher: Hiperlink eğit.ilet.yay.san.tic.ve ltd.sti.
ISBN: 6052818336
Category : Social Science
Languages : en
Pages : 41
Get Book Here
Book Description
Life is based on technological base in modern age and everybody uses technological products and the world agenda is based on technology too. People have communicated face to face for thousands years and technology provided people easy techniques to communicate and the world changed the age. Media brought many different messages and colours to the world in 19.th century and messages and colours increased in the beginning of 20.th century. People me different forms and different approaches via media and extended their lives. Any technological product eased people’s lives and provided them more facilities. Modern age created a competition and race atmosphere in the world and all people try to prove themselves in the hectic and tense atmosphere of modern age. Social media is the most available way to prove themselves and everybody can reveal all the properties via social media. By the way, social media became the most famous competition arena and turned into the most widespread show tools. Many people share their photographs and messages and watch the messages of others and watch the world. Social media is perceived as the mirror of the world and opinions and images of everybody in the world.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Andrius Kasparas
Publisher: Taylor & Francis
ISBN: 104014991X
Category : Language Arts & Disciplines
Languages : en
Pages : 268
Get Book Here
Book Description
This book introduces the concept of the Picnic Society – a society which we all belong to today because social media has given us unlimited opportunities to create or destroy our own and our circle’s (our bubble’s) realities, possibilities, and reputations. In today’s world every organization is integrated into society, and the people belonging to organizations are integrated into various continually interacting communities. Social media has – or soon will – erase any remaining boundaries between organizations and the world’s social fabric. It is increasingly pointless for organizations to try to establish relationships with society, because these already exist – 24 hours per day, 7 days per week, and all 365 days of the year. This is what I mean in talking about the transformation of the field of PR – from Public Relations to People Relations. This book discusses the challenges facing public relations professionals working in a contemporary society that is flooded with information, offers endless channels of communication, gives rise to true and false leaders, and is marked by both openness and mistrust, by real and fake news. This book will appeal to professionals who already have a solid grasp of public relations technologies but would like to review their skills and develop their own model of public relations know-how without being limited by the strict boundaries of traditional PR theory.
Author: Martin N. Ndlela
Publisher: Taylor & Francis
ISBN: 1000986314
Category : Social Science
Languages : en
Pages : 196
Get Book Here
Book Description
This book examines the challenges of communicating risk and crisis messages during the COVID-19 pandemic to provide recommendations for managing future global health crises. Given that outbreaks, epidemics, and pandemics are global crises that require global solutions, the book suggests that the world community needs to build resilient crisis management institutions and message management systems. Through international case studies, in-depth interviews, textual, content, narrative and document analysis, the book provides comprehensive accounts of how normative risk communication strategies were invoked, applied, disrupted, questioned, and changed during the COVID- 19 pandemic. It explores themes including crisis preparedness, outbreak communication, lockdown messages, communication uncertainty, risk message strategies and the challenges of information disorders to show that trust in supranational and national institutions is crucial for the effective management of future global public health crises. A thorough assessment of the multiple challenges faced by public health authorities and audiences during the COVID-19 pandemic, this book will be of interest to researchers, practitioners, and students in the field of Risk, Crisis and Health Communication and Public Health and Disaster Management.
Author: Zhigeng Pan
Publisher: Springer Nature
ISBN: 366261510X
Category : Computers
Languages : en
Pages : 294
Get Book Here
Book Description
This journal subline serves as a forum for stimulating and disseminating innovative research ideas, theories, emerging technologies, empirical investigations, state-of-the-art methods, and tools in all different genres of edutainment, such as game-based learning and serious games, interactive storytelling, virtual learning environments, VR-based education, and related fields. It covers aspects from educational and game theories, human-computer interaction, computer graphics, artificial intelligence, and systems design. The 27 papers presented in this issue were organized in topical sections named: e-learning and on-line apps; image and graphics; VR/AR; CV and AI; and animation and miscellaneous.
Author: Biju P. R.
Publisher: Taylor & Francis
ISBN: 1315389916
Category : Political Science
Languages : en
Pages : 284
Get Book Here
Book Description
Cover -- Title -- Copyright -- CONTENTS -- Acknowledgements -- Abbreviations -- Introduction -- 1 Indian infotopia -- 2 Social media vigilantism -- 3 Engaged public -- 4 Social togetherness -- 5 'Friend power' in resistance -- 6 Pocket public: mobile phone and the mechanics of social change -- 7 Internet diplomacy -- 8 Expats on social media -- 9 Open government in social media age -- 10 Social learning: pedagogy of the oppressed -- 11 Cultural vocabularies in political Internet
Author: Ke Xue
Publisher: Springer
ISBN: 9811067104
Category : Social Science
Languages : en
Pages : 294
Get Book Here
Book Description
This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.
Author: Devendra Prasad
Publisher: CRC Press
ISBN: 1040155642
Category : Computers
Languages : en
Pages : 334
Get Book Here
Book Description
It is with great pleasure to present the proceedings of the International Conference on Computational Intelligence and Mathematical Applications (ICCIMA 2023), held on 21-22 December 2023, at Panipat Institute of Engineering and Technology, Panipat. This conference brought scholars, researchers, professionals, and intellectuals together from diverse fields to exchange ideas, share insights, and foster collaborations in Optimization, Computational Intelligence and Mathematical Applications. The ICCIMA 2023 served as a platform for contributors to demonstrate their latest findings, discuss emerging trends, and explore innovations to the problems that different disciplines are currently experiencing. The conference’s scope and depth of themes reflect our community’s rich diversity of interests and levels of competence.
Author:
Publisher: Richards Education
ISBN:
Category : Computers
Languages : en
Pages : 132
Get Book Here
Book Description
In "Mind Overload: Navigating the Impact of the Internet on Human Intelligence," delve into the labyrinth of the digital age and uncover its profound effects on our minds, our societies, and our futures. From the relentless onslaught of information to the rewiring of our brains, from the transformation of education to the upheaval of politics, and from the revolution in work to the revolution in entertainment, this book explores every facet of the internet's influence on human intelligence. With meticulously researched insights, thought-provoking analyses, and practical strategies, "Mind Overload" offers a comprehensive examination of the internet's role in shaping who we are and who we will become. Are we becoming smarter or dumber in this hyperconnected world? Can we harness the power of technology to enhance our lives, or are we at risk of losing ourselves in the digital deluge? As we stand at the crossroads of technological advancement and human evolution, "Mind Overload" serves as a guiding light, empowering readers to navigate the complexities of the digital age and chart a course toward a more informed, balanced, and resilient future. Whether you're a digital native or a seasoned technophile, this book is essential reading for anyone seeking to understand the profound impact of the internet on our minds and our world.
Author: Chief Editor- Biplab Auddya, Editor- Mr.Yadav Kamaji Gaikwad, Dr. Monika Sharma, Gurpreet Kaur, Dr. A. Anitha, Dr. Chandrakant Dorlikar, M. Bhuvaneswari
Publisher: The Hill Publication
ISBN: 819667998X
Category : Antiques & Collectibles
Languages : en
Pages : 99
Get Book Here
Book Description
