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Author: Singh, Amandeep
Publisher: IGI Global
ISBN: 1799872335
Category : Business & Economics
Languages : en
Pages : 310
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Book Description
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Author: Singh, Amandeep
Publisher: IGI Global
ISBN: 1799872335
Category : Business & Economics
Languages : en
Pages : 310
Get Book Here
Book Description
The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of data analysis. The convergence of these trends means that we have the capabilities required to analyze astonishing data sets quickly and cost-effectively for the first time in history. They represent a genuine leap forward and a clear opportunity to realize enormous gains in terms of efficiency, productivity, revenue, and profitability especially in digital marketing. Data plays a huge role in understanding valuable insights about target demographics and customer preferences. From every interaction with technology, regardless of whether it is active or passive, we are creating new data that can describe us. If analyzed correctly, these data points can explain a lot about our behavior, personalities, and life events. Companies can leverage these insights for product improvements, business strategy, and marketing campaigns to cater to the target customers. Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing aids understanding of big data in terms of digital marketing for meaningful analysis of information that can improve marketing efforts and strategies using the latest digital techniques. The chapters cover a wide array of essential marketing topics and techniques, including search engine marketing, consumer behavior, social media marketing, online advertising, and how they interact with big data. This book is essential for professionals and researchers working in the field of analytics, data, and digital marketing, along with marketers, advertisers, brand managers, social media specialists, managers, sales professionals, practitioners, researchers, academicians, and students looking for the latest information on how big data is being used in digital marketing strategies.
Author: Brian D Egger
Publisher: Simon and Schuster
ISBN: 1440580588
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
"Witn financial markets operating at breakneck pace, Twitter, blogs and crwodsourciing technologies have become the toolkit of choice for savvy investors looking for business trends. This comprehensive guide provides you with specific strategies for using social media as an investment tool to gain greater understanding of today's market so you won't get left behind ... teaches you how to identify trend in the market, filter through social media messages with 'smart feeds', and use hashtags and cashtags that are truly relevant to your stock portfolios. You will also find expert advice for incorporating social media into your daily investment research; using it to communicate with analysts, advisors and corporate executives; and forecasting what lies ahead for the world of investing"--Publisher's description.
Author: Francine Banner
Publisher: Rowman & Littlefield
ISBN: 1498550959
Category : Political Science
Languages : en
Pages : 275
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Book Description
While the general public may feel uncomfortable discussing sexual assault and violence with neighbors or coworkers, the popularity of Twitter, Snapchat, and a host of other social media platforms suggests that we are not shy about expressing our opinions online. Debates that just a few years ago would have taken place in real life have been relocated online; allowing eager commenters to share their thoughts on guilt or innocence with legions of virtual strangers. Crowdsourcing the Law explores how everyday participants interpret and apply law in the influential online court of public opinion. Engaging a multidisciplinary, case study approach, the book analyzes social media comments about public figures such as Bill Cosby, Brock Turner, and Harvey Weinstein to address ambitious questions like: How are rape myths being challenged, reinforced, and reinvented on social media? What is the promise and peril of the #MeToo movement for transforming the law? And can due process be afforded in the face of an increasingly powerful virtual jury?
Author: Richard Botto
Publisher: Taylor & Francis
ISBN: 1317533038
Category : Art
Languages : en
Pages : 253
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Book Description
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project, using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations. Botto covers all aspects of crowdsourcing: how to create the message of your brand, project, or initiative; how to mold, shape, and adjust it based on mass response; how to broadcast a message to a targeted group and engage those with similar likes, beliefs, or interests; and finally, how to cultivate those relationships to the point where the message is no longer put forth solely by you, but carried and broadcasted by those who have responded to it. Using a wealth of case studies and practical know-how based on his years of experience in the industry and as founder of Stage 32—the largest crowdsourced platform for film creatives—Richard Botto presents a comprehensive and hands-on guide to crowdsourcing creatively and expertly putting your audience to work on your behalf.
Author: Sujoy Chatterjee
Publisher: CRC Press
ISBN: 1003804861
Category : Computers
Languages : en
Pages : 259
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Book Description
Social media and crowdsourcing are important tools for solving complex problems. The benefit of crowdsourcing is that it leverages the power of human intelligence cost effectively and with less time. Social Media and Crowdsourcing: Application and Analytics examines the concepts of social media and crowdsourcing as well as their analytical aspects. It explores how these technologies contribute to the real world and examines such applications as promoting social good, agriculture, healthcare, tourism, disaster management, education, crime control, and cultural heritage. The book also looks at ethical issues in crowdsourcing and future scenarios and challenges for policy. Highlights of the book include the following: A crowdsourcing application in agriculture Crowdsourcing outline for a contemporary aided medicinal backup system Crowdsourcing-based recommendation in the tourism industry Crowdsourcing mechanisms for reviving cultural heritage Expanding the overarching concept of utilizing social media and crowdsourcing to solve various real-life problems, this book discusses how to bring together the wisdom of crowds for various decision-making problems in agriculture, disaster management, and healthcare. It addresses the various ethical issues arising out of various crowdsourcing-based applications. It puts forward diverse methodologies to involve crowdsourcing in education to implement new strategies to enhance learning outcomes. This book also addresses various problem-solving techniques for recommender applications in the travel and tourism industry. Providing a systematic discussion of the many sectors using crowdsourcing as an essential part of social innovation, this book is a theoretical and methodological look at the application of social media.
Author: Daren C. Brabham
Publisher: MIT Press
ISBN: 0262314258
Category : Language Arts & Disciplines
Languages : en
Pages : 163
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Book Description
A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works. Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization—corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of “crowdsploitation” of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
Author: Andrea Hunter
Publisher: Routledge
ISBN: 1000367894
Category : Social Science
Languages : en
Pages : 132
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Book Description
This book offers an in-depth exploration of crowdfunding and crowdsourcing in journalism today, and examines their impacts on the broader media landscape. Crowdfunding and Crowdsourcing in Journalism looks at how these practices disrupt traditional journalism models, including shifting journalistic norms, professional identity, and the ethical issues at play when journalists turn to social media and the Internet to solicit widespread support. While there is often a lot of hype and hope invested in these practices, this book takes a critical look at the labour involved in crowdsourcing journalism practices, and the evolving relationship between audiences and journalists, including issues of civility in online spaces. The author draws on in-depth interviews with journalists in Canada and the United States, as well as examples from the United Kingdom, Germany, Sweden, and Australia, to provide a comprehensive study of increasingly important journalist practices. The book is a valuable resource for academics, researchers, and journalists who are interested in political economy, journalism studies, and labour studies.
Author: Ravi Gupta
Publisher: John Wiley & Sons
ISBN: 1118631854
Category : Computers
Languages : en
Pages : 458
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Book Description
Essential reading for cybersecurity professionals, security analysts, policy experts, decision-makers, activists, and law enforcement! During the Arab Spring movements, the world witnessed the power of social media to dramatically shape events. Now this timely book shows government decision-makers, security analysts, and activists how to use the social world to improve security locally, nationally, and globally--and cost-effectively. Authored by two technology/behavior/security professionals, Using Social Media for Global Security offers pages of instruction and detail on cutting-edge social media technologies, analyzing social media data, and building crowdsourcing platforms. The book teaches how to collect social media data and analyze it to map the social networks of terrorists and sex traffickers, and forecast attacks and famines. You will learn how to coalesce communities through social media to help catch murderers, coordinate disaster relief, and collect intelligence about drug smuggling from hard-to-reach areas. Also highlighting dramatic case studies drawn from the headlines, this crucial book is a must-read. Illustrates linguistic, correlative, and network analysis of OSINT Examines using crowdsourcing technologies to work and engage with populations globally to solve security problems Explores how to ethically deal with social media data without compromising people’s rights to privacy and freedom of expression Shows activists fighting against oppressive regimes how they can protect their identities online If you're responsible for maintaining local, national or global security, you'll want to read Using Social Media for Global Security.
Author: Lior Zoref
Publisher: Penguin
ISBN: 1101633646
Category : Business & Economics
Languages : en
Pages : 211
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Book Description
Whether we need to make better financial choices, find the love of our life, or transform our career, crowdsourcing is the key to making quicker, wiser, more objective decisions. But few of us even come close to tapping the full potential of our online personal networks. Lior Zoref offers proven guidelines for applying what he calls "mind sharing" in new ways. For instance, he shows how a mother's Facebook update saved the life of a four-year-old boy, and how a manager used LinkedIn to create a year's worth of market research in less than a day. Zoref's clients are using his techniques to innovate and problem-solve in record time. Now he reveals how crowdsourcing has the ability to supercharge our thinking and upgrade every aspect of our lives.
Author: João Manuel R. S. Tavares
Publisher: Springer Nature
ISBN: 9811642842
Category : Technology & Engineering
Languages : en
Pages : 630
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Book Description
This book gathers a collection of high-quality peer-reviewed research papers presented at International Conference on Cyber Intelligence and Information Retrieval (CIIR 2021), held at Institute of Engineering & Management, Kolkata, India during 20–21 May 2021. The book covers research papers in the field of privacy and security in the cloud, data loss prevention and recovery, high-performance networks, network security and cryptography, image and signal processing, artificial immune systems, information and network security, data science techniques and applications, data warehousing and data mining, data mining in dynamic environment, higher-order neural computing, rough set and fuzzy set theory, and nature-inspired computing techniques.
