Social Marketing and Behaviour Change PDF Download

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Social Marketing and Behaviour Change

Social Marketing and Behaviour Change PDF Author: Linda Brennan
Publisher: Edward Elgar Publishing
ISBN: 1782548157
Category : Business & Economics
Languages : en
Pages : 449

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Book Description
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most valid