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Author: Hongqiang Zhu
Publisher: Taylor & Francis
ISBN: 1040147259
Category : Language Arts & Disciplines
Languages : en
Pages : 248
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Book Description
Examining how diverse social identities are constructed in digital communication in China, this edited collection provides a multidimensional exploration of the diverse, discursive forms and practices used to construct and present the “self” online. Contributing authors provide analyses of China’s digital communication platforms, such as social media platforms, news websites and short video applications, drawing from a wealth of data to study daily practices of digital performance of identity and maintenance of social bonds. Comprised of nine chapters, this essential volume is divided into three distinct sections, taking a hierarchical approach to analysing social identities within Chinese digital communication at the micro, meso and macro levels. Diverse methodologies are applied throughout, incorporating insights from both linguistic theories and semiotic or textually oriented analyses, while also considering the wider societal contexts. Readers are encouraged to analyse the main features of this digital culture and to investigate how language and discourse are encountered through media. This book will be of value to a wide variety of scholars and students in sociolinguistics, communication studies and Asian studies.
Author: Hongqiang Zhu
Publisher: Taylor & Francis
ISBN: 1040147259
Category : Language Arts & Disciplines
Languages : en
Pages : 248
Get Book Here
Book Description
Examining how diverse social identities are constructed in digital communication in China, this edited collection provides a multidimensional exploration of the diverse, discursive forms and practices used to construct and present the “self” online. Contributing authors provide analyses of China’s digital communication platforms, such as social media platforms, news websites and short video applications, drawing from a wealth of data to study daily practices of digital performance of identity and maintenance of social bonds. Comprised of nine chapters, this essential volume is divided into three distinct sections, taking a hierarchical approach to analysing social identities within Chinese digital communication at the micro, meso and macro levels. Diverse methodologies are applied throughout, incorporating insights from both linguistic theories and semiotic or textually oriented analyses, while also considering the wider societal contexts. Readers are encouraged to analyse the main features of this digital culture and to investigate how language and discourse are encountered through media. This book will be of value to a wide variety of scholars and students in sociolinguistics, communication studies and Asian studies.
Author:
Publisher:
ISBN: 9781003449379
Category : Computers
Languages : en
Pages : 0
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Book Description
Examining how diverse social identities are constructed in digital communication in China, this edited collection provides a multi-dimensional exploration of the diverse, discursive forms and practices used to construct and present the "self" online. Contributing authors provide analyses of China's digital communication platforms, such as social media platforms, news websites and short video applications, drawing from a wealth of data to study daily practices of digital performance of identity and maintenance of social bonds. Comprised of nine chapters, this essential volume is divided into three distinct sections, taking a hierarchical approach to analysing social identities within Chinese digital communication at the micro, meso and macro levels. Diverse methodologies are applied throughout, incorporating insights from both linguistic theories and semiotic or textually oriented analyses, while also considering the wider societal contexts. Readers are encouraged the analyse the main features of this digital culture and to investigate how language and discourse are encountered through media. This book will be of value to a wide variety of scholars and students in sociolinguistics, communication studies and Asian studies"- Provided by publisher.
Author: Xiaofang Yao
Publisher: Taylor & Francis
ISBN: 1040254039
Category : Language Arts & Disciplines
Languages : en
Pages : 188
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Book Description
Uncovering the complexity of linguistic diversity and semiotic creativity, this book examines the issues of power, affect, and identity in both physical and digital linguistic landscapes. Based on fieldwork with various Chinese communities in Australia, the book offers unique insights into the uses of languages, semiotic resources, and material objects in public spaces, and discusses the motives and ideologies that underline these linguistic and semiotic practices. Each chapter frames the sociolinguistic issue emerging from the linguistic landscape under investigation and shows readers how the personal trajectories of individuals, the availability of semiotic resources, and the historicity of spaces collectively shape the meanings of publicly displayed language items in offline and online spaces. Supported by a wealth of interviews, media, and archival data, the book not only advances readers’ understanding of how linguistic landscape is structured by various historical, political, and sociocultural factors, but also enables them to reimagine the linguistic landscape through the lens of emerging digital methods. This book is an ideal resource for researchers, advanced undergraduates, and graduate students of applied linguistics and sociolinguistics who are interested in the latest advances in linguistic landscape research within virtual and material contexts.
Author: Taiwo, Rotimi
Publisher: IGI Global
ISBN: 1615207740
Category : Education
Languages : en
Pages : 1055
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Book Description
A compendium of over 50 scholarly works on discourse behavior in digital communication.
Author: Sirpa Leppanen
Publisher: Taylor & Francis
ISBN: 1317230140
Category : Language Arts & Disciplines
Languages : en
Pages : 381
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Book Description
This volume serves as an in-depth investigation of the diversity of means and practices that constitute (dis)identification and identity construction in social media. Given the increasing prevalence of social media in everyday life and the subsequent growing diversity in the types of participants and forms of participation, the book makes the case for a rigorous analysis of social media discourses and digital literacy practices to demonstrate the range of semiotic resources used in online communication that form the foundation of (dis)identification processes. Divided into two major sections, delineating between the (dis)identification of the self across various social categories and the (dis)identification of the self in relation to the "other", the book employs a discourse-ethnographic approach to highlight the value of this type of theoretical framework in providing nuanced descriptions of identity construction in social media and illuminating their larger, long-term societal and cultural implications. This volume is a key resource for researchers, and students in sociolinguistics, discourse studies, computer-mediated communication, and cultural studies.
Author: Eleonora Esposito
Publisher: Taylor & Francis
ISBN: 1000982254
Category : Language Arts & Disciplines
Languages : en
Pages : 280
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Book Description
This collection makes the case for existing critical discourse analysis theory and methods to meaningfully engage with the communicative parameters, power dynamics, and technological affordances of contemporary digital spaces. This book lends a critical focus on discursive practices operating through the paradigm of social media communication, addressing the crucial interface of discourse and the participatory web with disciplinary rigour and a well-balanced focus. This volume features chapters highlighting a diverse range of methods, including multi-sited ethnography, multimodality, argumentation studies, and topic modelling, as applied to a global range of case studies to present a holistic portrait of the latest methodological and theoretical debates in this space. The collection demonstrates the many and pervasive impacts of digital mediation on established discursive practices that are (re-)shaping existing social values, practices, and demands. In so doing, the collection advocates for a new tradition in critical discourse research, one which is rigorous in accounting for both solid discursive frameworks and the evolving complexity of digital platforms, and which triangulates methodologies in order to fully make sense of contemporary discursive practices and power relations on the online–offline continuum. This collection will be of interest to students and scholars in critical discourse studies, digital communication, media studies, and anthropology.
Author: Dezheng (William) Feng
Publisher: Taylor & Francis
ISBN: 1000852946
Category : Language Arts & Disciplines
Languages : en
Pages : 245
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Book Description
This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, institutional and individual levels. China has undergone profound changes during the past decade or so. Politically, the Chinese government has been more proactive in domestic governance and foreign policies, as manifested in the Chinese Dream campaign and the national image publicity films respectively. Hand in hand with the socio-political change is the rapid development of new media, which has been changing how corporates do business, how institutions brand their images, as well as how individuals construct their identities and social relations. These changes have brought about significant changes to the discursive practices at the national, institutional and individual levels, characterized by the extensive use of multimodal resources and distinct promotional purposes. Feng systematically investigates and discusses the new discursive features in relation to relevant socio-cultural contexts. The analysis and discussion provide researchers with a social semiotic perspective on various aspects of communicative and social changes in contemporary China. The book also contributes to the growing field of multimodality by developing a set of cross-disciplinary analytical frameworks to deal with complex discourse forms in print media, moving images, and new media. The research findings provide a unique Chinese perspective on a broad spectrum of issues such as discursive governance, nation branding, university marketization, and identity performance. The book is relevant not only to discourse analysis and multimodality, but also to other disciplines which will benefit from a systematic understanding of Chinese discourse, such as cultural studies, communication studies and area/China studies.
Author: Cynthia Gordon
Publisher: Georgetown University Press
ISBN: 1647121116
Category : Language Arts & Disciplines
Languages : en
Pages : 218
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Book Description
In this groundbreaking collection, scholars within the field of linguistics and beyond offer discourse analyses in multiple languages, contexts, and modes, demonstrating the importance of the diverse perspectives that various approaches to discourse bring to bear on human communication.
Author: Roberto Castillo
Publisher: Routledge
ISBN: 1000338134
Category : Social Science
Languages : en
Pages : 181
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Book Description
Considering the African presence in China from an ethnographic and cultural studies perspective, this book offers a new way to theorise contemporary and future forms of transnational mobilities while expanding our understandings around the transformations happening in both China and Africa. The author develops an original argument and new theoretical insights about the significance of the African presence in Guangzhou, and presents an invaluable case study for understanding particular modes of transnational mobility. More broadly, it challenges forms of (re)presenting and producing knowledge about subjects on the move; and it transforms existing theorisations and critical understandings of mobility and its shaping power. Through an ethnographic approach, the book brings us closer to a number of practices, features and objects that, while characterising the lives of Africans in Guangzhou, are also evidence of the interplay between individual aspirations, and the structural constraints embedded in contemporary regimes of transnational mobility. Raising critical questions about ways of (un)belonging in the precarious settings of neoliberal modernity and the future of African mobilities, this book will be of interest to scholars of transnational, African and Chinese Studies.
Author: Wei Feng
Publisher: Springer
ISBN: 9811044694
Category : Language Arts & Disciplines
Languages : en
Pages : 157
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Book Description
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
