Smart Marketing With the Internet of Things PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Smart Marketing With the Internet of Things PDF full book. Access full book title Smart Marketing With the Internet of Things by Simões, Dora. Download full books in PDF and EPUB format.
Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 323
Get Book Here
Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 323
Get Book Here
Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author: Alankar, Bhavya
Publisher: IGI Global
ISBN: 1799875431
Category : Computers
Languages : en
Pages : 173
Get Book Here
Book Description
The internet of things (IoT) has massive potential to transform current business models and enhance human lifestyles. With the current pace of research, IoT will soon find many new horizons to touch. IoT is now providing a base of technological advancement in various realms such as pervasive healthcare, smart homes, smart cities, connected logistics, automated supply chain, manufacturing units, and many more. IoT is also paving the path for the emergence of the digital revolution in industrial technology, termed Industry 4.0. Transforming the Internet of Things for Next-Generation Smart Systems focuses on the internet of things (IoT) and how it is involved in modern day technologies in a variety of domains. The chapters cover IoT in sectors such as agriculture, education, business and management, and computer science applications. The multi-disciplinary view of IoT provided within this book makes it an ideal reference work for IT specialists, technologists, engineers, developers, practitioners, researchers, academicians, and students interested in how IoT will be implemented in the next generation of smart systems and play an integral role in advancing technology in the future.
Author: W. David Stephenson
Publisher: AMACOM
ISBN: 0814439780
Category : Computers
Languages : en
Pages : 257
Get Book Here
Book Description
Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day, and this book documents the shifts now under way. Cars, appliances, and wearables already transmit real-time data to improve performance, and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked soon, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. Written by a leading IoT strategist, The Future is Smart explains how companies are tapping technology to: Optimize supply chains Maximize quality Boost safety Increase efficiency Reduce waste Cut costs Revolutionize product design Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.
Author: Tomar, Pradeep
Publisher: IGI Global
ISBN: 1799869830
Category : Computers
Languages : en
Pages : 357
Get Book Here
Book Description
The internet of things (IoT) has drawn great attention from both academia and industry, since it offers a challenging notion of creating a world where all things around us are connected to the internet and communicate with each other with minimal human intervention. Another component for helping IoT to succeed is cloud computing. The combination of cloud computing and IoT will enable new monitoring services and powerful processing of sensory data streams. These applications, alongside implementation details and challenges, should also be explored for successful mainstream adoption. IoT is also fueled by the advancement of digital technologies, and the next generation era will be cloud-based IoT systems. Integration and Implementation of the Internet of Things Through Cloud Computing studies, analyzes, and presents cloud-based IoT-related technologies, protocols, and standards along with recent research and development in cloud-based IoT. It also presents recent emerging trends and technological advances of cloud-based IoT, innovative applications, and the challenges and implications for society. The chapters included take a strong look at the societal and social aspects of this technology along with its implementations and technological analyses. This book is intended for IT specialists, technologists, practitioners, researchers, academicians, and students who are interested in the next era of IoT through cloud computing.
Author: Goundar, Sam
Publisher: IGI Global
ISBN: 1799833771
Category : Computers
Languages : en
Pages : 311
Get Book Here
Book Description
Industrial internet of things (IIoT) is changing the face of industry by completely redefining the way stakeholders, enterprises, and machines connect and interact with each other in the industrial digital ecosystem. Smart and connected factories, in which all the machinery transmits real-time data, enable industrial data analytics for improving operational efficiency, productivity, and industrial processes, thus creating new business opportunities, asset utilization, and connected services. IIoT leads factories to step out of legacy environments and arcane processes towards open digital industrial ecosystems. Innovations in the Industrial Internet of Things (IIoT) and Smart Factory is a pivotal reference source that discusses the development of models and algorithms for predictive control of industrial operations and focuses on optimization of industrial operational efficiency, rationalization, automation, and maintenance. While highlighting topics such as artificial intelligence, cyber security, and data collection, this book is ideally designed for engineers, manufacturers, industrialists, managers, IT consultants, practitioners, students, researchers, and industrial industry professionals.
Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242
Get Book Here
Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Author: Ravindra Sharma (Professor of management)
Publisher:
ISBN: 9781536189582
Category : Computers
Languages : en
Pages : 0
Get Book Here
Book Description
The Internet of Things (IoT) opens the door for new business opportunities and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations build strong business cases, reduce marketing times and increase returns on investments. IoT has the potential to transform the way consumers and businesses approach the world by leveraging the scope of IoT beyond connectivity. Economies are constantly "falling out" in every industry, but to be truly disruptive, an economy must entirely transform a product or solution that was so complicated historically that only a few affluent people who carry certain skills had access to it. A disruptive economy is often a much simpler, low-grade solution that's more affordable and accessible to a large percentage of the population, thus opening it to an entirely fresh market. This often upturns established industries and overthrows existing market leaders. Internet of Things and Businesses in a Disruptive Economy provides insight on how the newly emerging IoT will provide unprecedented opportunities to permeate technology and automation into everything we do, while at the same time providing a huge playing field for businesses to develop state-of-the-art business models to capture market shares. This book covers business domains like human resource management, health care, agriculture, smart cities projects, smart manufacturing, smart education, cloud computing, and IoT securities issues. Readers will gain a broad understanding of IoT wherever IoT is applicable, as well as the role IoT plays in transforming business processes and ensuring sustainable growth in the disruptive economic environment. Readers will be able to use IoT to tackle real-world problems ranging from those in the manufacturing sector, human resource management, health care, agriculture, surveillances systems, cloud computing and smart cities and various other domains of business.
Author: Irani, Hamid Reza
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
Get Book Here
Book Description
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Author: Yevgeni Koucheryavy
Publisher: Springer Nature
ISBN: 3031302583
Category : Computers
Languages : en
Pages : 672
Get Book Here
Book Description
This book constitutes the joint refereed proceedings of the 22nd International Conference on Internet of Things, Smart Spaces, and Next Generation Networks and Systems, NEW2AN 2022, held in Tashkent, Uzbekistan, in December 2022. The 58 regular papers presented in this volume were carefully reviewed and selected from 282 submissions. The papers of NEW2AN address various aspects of next-generation data networks, while special attention is given to advanced wireless networking and applications. In particular, the authors have demonstrated novel and innovative approaches to performance and efficiency analysis of 5G and beyond systems, employed game-theoretical formulations, advanced queuing theory, and machine learning. It is also worth mentioning the rich coverage of the Internet of Things, optics, signal processing, as well as digital economy and business aspects.
Author: El-Gohary, Hatem
Publisher: IGI Global
ISBN: 1799871940
Category : Business & Economics
Languages : en
Pages : 471
Get Book Here
Book Description
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.
