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Author: Michael Hinshaw
Publisher:
ISBN: 9780985133917
Category : Consumer behavior
Languages : en
Pages : 187
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Book Description
Author: Michael Hinshaw
Publisher:
ISBN: 9780985133917
Category : Consumer behavior
Languages : en
Pages : 187
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Book Description
Author: Mortimer R. Feinberg
Publisher: Simon and Schuster
ISBN: 0671892584
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous.
Author: Neil Smith
Publisher: St. Martin's Press
ISBN: 1137031611
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Every day, seemingly intelligent and successful companies make headline news for poor decisions that can cause their business to stumble and make many of us scratch our heads in wonder. Why would such a successful business make "that" strategic decision? Neil Smith, with more than 20 years of experience leading large-scale performance improvements, reveals the hidden barriers that limit excellent companies from reaching their potential, and cause even the smartest managers and leaders to falter. During his experience transforming some of the top global businesses, Smith has identified 8 barriers that exist in every organization and prevent them from implementing literally thousands of ideas to improve the way they work: Avoiding Controversy Poor Use of Time Reluctance to Change Organizational Silos Management Blockers Incorrect Information and Bad Assumptions Size Matters Existing Processes Rich with anecdotes and case studies, Smith identifies the ways in each of these barriers interrupt your own business. He then outlines a fast and proven process in which 12 principles of business transformation can break down the processes that hold companies back. What Smith offers his readers is the same thing he offers every day to the major companies he works with, A PROMISE that by following his insights, the company will be able to increase communication, simplicity, and profit to levels never before attainable. Throughout the book, Dr. Richard Levak has contributed personality and organizational insights that shed light on why an individual or an organization behaves in contrary ways giving you a better sense of why these internal walls exist and how to be aware of your actions in your day to day life.
Author: Calvin L. Hodock
Publisher: Prometheus Books
ISBN: 1615921788
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
Innovation is the lifeblood of American business. Without the creativity to find the next must-have product or service, companies quickly lose their competitive edge. Knowing this, corporate leaders invest heavily in research and development.Notwithstanding the dollars spent on R & D, the fact remains that better than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate?Taking a case history approach, Calvin Hodock examines eight typical innovation blunders that continually doom new product development. From misjudging the market and dead-on-arrival products to fatal frugality and timetable tyranny, he discusses not only why such mistakes occur but also the dire consequences to both investors and employees. When Polaroid declared bankruptcy, because it missed the digital imaging trend, the company's employees lost their retirement and pension benefits. Now the failure of the American automobile industry to create gotta have cars threatens to wreak long-term havoc in a large segment of American workers.Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability.After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier.Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.Calvin L. Hodock (Skillman, NJ) is professor of marketing at Berkeley College, Garret Mountain and Middlesex Campuses, an adjunct professor at New York University's Stern School of Business, and a guest lecturer at the University of Pennsylvania's Wharton School of Business. He is the former chairman of the board of the American Marketing Association, the world's largest professional marketing society. He is also on the board of directors for NuVim, Inc. He has previously published for the American Marketing Association, McGraw-Hill, and the Advertising Research Foundation.
Author: Keith J. Cunningham
Publisher:
ISBN: 9780984659265
Category :
Languages : en
Pages :
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Book Description
Author: William Lundin
Publisher: McGraw-Hill
ISBN: 9780071348089
Category : Conflict management
Languages : en
Pages : 0
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Book Description
How can smart people stay sane and productive when their bosses are toxic, rude, or just plain dumb? Solutions abound in this essential book written by William and Kathleen Lundin, featured on NPR's "Marketplace." 10 illustrations.
Author: J. Nightingale
Publisher: John Wiley & Sons
ISBN: 0470224363
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Praise For Think Smart--Act Smart Avoiding the Business Mistakes That Even Intelligent People Make "Increased productivity and optimizing efficiencies...start with this book. Think Smart--Act Smart is a must-read for anyone concerned with the optimal operation of any organization...and all management personnel." --Travis AlexanderCEO, Alexander Worldwide Protection Services "This book should be mandatory reading for any of us in the leadership business. It exposes the fallacies of decision making that have become so endemic in organizations today. Jim's style of writing seamlessly translates sound theory into practical application--making it perfect for both the student and managerial practitioner. A welcomed addition to the decision-making literature." --Philip T. Anderson, PhDDirector, Organization Effectiveness, JohnsonDiversey, Inc. "Think Smart--Act Smart is a book that walks you through the 'how to' of thinking outside the box in your everyday approach to problem solving and how to avoid the old patterns buried in society's IQ-driven approach to problem solving. A very refreshing and mind-opening journey that shares a wonderful look into a number of startling truths about the way we think." --C. Brandy DouglasPresident, The Douglas Group, Inc. "Jim Nightingale provides a new and unique perspective on organizations today. The thesis of his books...is basic to working and managing in today's knowledge economy. Anyone who is responsible for making complex organizational decisions should benefit from this book." --Peter SorensenDirector, Organization Development PhD Program, Benedictine University, Illinois "We have all seen really smart, successful people do really dumb things. We have all asked the question, 'what was he/she thinking?' Jim Nightingale has taken an interesting, cerebral look at why this might be. His views are thought-provoking for those interested in getting the most out of their organization." --Spencer Clark IIIFormer Chief Learning Officer, Cadence Design Systems Why do smart people sometimes do such stupid things? In 1720 Isaac Newton lost a fortune in a stock market crash that he had personally predicted. How could this happen? Since the discoverer of gravity and the inventor of calculus can hardly be accused of stupidity, we must seek other reasons for this, and other, high-profile judgment errors by very smart people. Whether you are a CEO, a business manager, or simply a student of human behavior, Think Smart--Act Smart reveals why smart people make costly mistakes and provides you with a realistic plan to think smart in your life and on the job.
Author: Steven M. Cristol
Publisher: Simon and Schuster
ISBN: 0743215680
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
Author: Merrill R. Chapman
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Author: Jim Collins
Publisher: Harper Collins
ISBN: 0066620996
Category : Business & Economics
Languages : en
Pages : 320
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Book Description
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?
