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Author: Cherise Castle-Blugh
Publisher: Createspace Independent Publishing Platform
ISBN: 9781726216272
Category :
Languages : en
Pages : 50
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Book Description
There's a chance that your competitor is solving your customer's pain points and you are losing business if you are not directly addressing your customers pain points. Finding the customer's pain point is crucial to understanding how to structure your marketing content and your sales pitch. Many businesses are making the crucial mistake of producing content that fails to demonstrate a solution to their customer's pain points, thereby creating barriers to their business's success. Don't make the mistake of ignoring the issues your customers face. Your brand can learn what customers are looking for if you focus your attention to what they need.
Author: Cherise Castle-Blugh
Publisher: Createspace Independent Publishing Platform
ISBN: 9781726216272
Category :
Languages : en
Pages : 50
Get Book Here
Book Description
There's a chance that your competitor is solving your customer's pain points and you are losing business if you are not directly addressing your customers pain points. Finding the customer's pain point is crucial to understanding how to structure your marketing content and your sales pitch. Many businesses are making the crucial mistake of producing content that fails to demonstrate a solution to their customer's pain points, thereby creating barriers to their business's success. Don't make the mistake of ignoring the issues your customers face. Your brand can learn what customers are looking for if you focus your attention to what they need.
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137035
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author: W. Chan Kim
Publisher: Harvard Business Review Press
ISBN: 1633692655
Category : Business & Economics
Languages : en
Pages : 32
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Book Description
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.
Author: Mike Michalowicz
Publisher: Penguin
ISBN: 0593330633
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Author: Paul Downs
Publisher: Penguin
ISBN: 0399185291
Category : Biography & Autobiography
Languages : en
Pages : 352
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Book Description
**A Forbes Best Business Book of the Year, 2015** **Winner of the 2015 800-CEO-READ Business Book Award in Entrepreneurship** When columnist Paul Downs was approached by The New York Times to write for their “You’re the Boss” blog, he had been running his custom furniture business for twenty-four years strong. or mostly strong. Now, in his first book, Downs paints an honest portrait of a real business, with a real boss, a real set of employees, and the real challenges they face. Fresh out of college in 1986, Downs opened his first business, a small company that builds custom furniture. In 1987, he hired his first employee. That’s when things got complicated. As his enterprise began to grow, he had to learn about management, cash flow, taxes, and so much more. But despite any obstacles, Downs always remained keenly aware that every small business, no matter the product it makes or the service it provides, starts with people. He writes with tremendous insight about hiring employees, providing motivation to get the best out of them, and the difficult decisions he’s made to let some of them go. Downs also looks outward, to his dealings with vendors and to providing each client with exemplary customer service from first sales pitch to final delivery. With honesty and conviction, he tells the true story behind building and sustaining a successful company in an ever-evolving economy, often airing his own failures and shortcomings to reveal the difficulties that arise from being a boss and a businessperson. Countless employees have told the story of their experience with managers—Boss Life tells the other side of that story.
Author: Eric Abrahamson
Publisher: Harvard Business Press
ISBN: 9781578518272
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
A refreshingly non-revolutionary approach to change based on ten years of research that shows how transitions can be effective, cost-efficient, and painless In this powerful and refreshing book, he outlines a positive new approach to change called “creative recombination.” Rather than obliterating and then reinventing anew—the change approach advocated by most gurus and “experts” over the last twenty years—creative recombination seeks sustainable, repeatable transformation by using the firm’s existing resources more wisely. Abrahamson identifies five key elements that every company has—people, structures, culture, processes, and networks—and offers a broad toolkit of techniques for recombining, reusing, and redeploying these resources to achieve smoother, more cost-efficient, less painful organizational change.
Author: Christy Wright
Publisher: Ramsey Press
ISBN: 1942121032
Category : Business & Economics
Languages : en
Pages : 346
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Book Description
There is a movement of women stepping into their God-given gifts to make money doing what they love. If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. *Help you create a step-by-step, customized plan to start and grow your business. *Show you how to manage your time so you can have a business- and life- that you love. *Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms. *Teach you how to use marketing to reach the right people in the right way.
Author: Manny Medina
Publisher: John Wiley & Sons
ISBN: 1119584345
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
Author: MJ Gottlieb
Publisher: Morgan James Publishing
ISBN: 1614489793
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
When life hands you lemons what do you do? Well complaining certainly doesn't help anything, and nobody really listens anyway. Truth is, most successful people have failed their way to the top. For every successful person that you see, what you don't see is the trail of bankruptcies, failed partnerships, and pricey mistakes that made them who they are today. So does that mean every entrepreneur has to go through the same horrors, heartaches and pain? Is there any way to avoid this? Well one way is to learn from the experiences of others. . . MJ Gottlieb's How To Ruin A Business Without Really Trying takes a new and exciting approach to help entrepreneurs by telling them what “not” to do. The book uses fifty-five painstaking, yet hysterical tales throughout MJ Gottlieb’s 21-year journey as an entrepreneur to highlight some of the most prevalent and destructive mistakes entrepreneurs make when running a business today. Truth-be-told, entrepreneurs simply do NOT like to be told what to do. Learning from the mistakes of others however, takes the ego out of the equation so entrepreneurs can learn objectively, while still allowing them to enjoy the freedom of their own experience.
Author: Chris Stiehl
Publisher: Academic Learning Company LLC
ISBN: 9780832950162
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.
