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Author: Lee Slater
Publisher: ABDO
ISBN: 168077137X
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
In this engaging biography, readers will learn about the innovators of the Slinky, the James family. Follow the story from Richard James's childhood and engineering education at Penn State University where he married Betty Mattas to his naval engineering career at William Cramp & Sons and the accident with a tension spring that led to Slinky. The Jameses founding of the Spring and Wire Company and its success with Slinky, the company's foundering, Richard's departure, and later success under Betty's leadership using one of the nation's most recognizable product jingles. Learn how Slinkys are made, who came up with the name, the role of the movie Toy Story in Slinky's success, and about other Slinky products. Sidebars, historic family photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lee Slater
Publisher: ABDO
ISBN: 168077137X
Category : Juvenile Nonfiction
Languages : en
Pages : 35
Get Book Here
Book Description
In this engaging biography, readers will learn about the innovators of the Slinky, the James family. Follow the story from Richard James's childhood and engineering education at Penn State University where he married Betty Mattas to his naval engineering career at William Cramp & Sons and the accident with a tension spring that led to Slinky. The Jameses founding of the Spring and Wire Company and its success with Slinky, the company's foundering, Richard's departure, and later success under Betty's leadership using one of the nation's most recognizable product jingles. Learn how Slinkys are made, who came up with the name, the role of the movie Toy Story in Slinky's success, and about other Slinky products. Sidebars, historic family photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lee Slater
Publisher: ABDO
ISBN: 1680771353
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
In this engaging biography, readers will learn about the manufacturers of LEGO, the Kristiansen Family. Follow the family's story from Denmark where Ole Kirk Christiansen began making wooden toys in his Billund Carpentry Shop and Lumberyard to the company's evolution to the LEGO company. Christiansen and his sons Godtfred, Karl, and Gerhardt purchase a machine that makes plastic toys, and create the LEGO brick, and his grandson Kjeld Kirk Kristiansen expands to LEGOLAND. Learn how LEGO bricks are made, who came up with the name, how the family name came to be spelled with a K, and about other LEGO Group products. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lee Slater
Publisher: ABDO
ISBN: 1680771345
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
In this engaging biography, readers will learn about the creators of Crayolas, cousins Edwin Binney and C. Harold Smith. Follow their story from childhood, their early work at Edwin's father's Peekskill Chemical Works, and the company's evolution into the Binney & Smith Company. Binney and Smith create a wax pencil, slate pencils, and dustless chalk, culminating in the invention of the Crayola. Learn how Crayolas are made, who came up with the name, and about other Binney & Smith Company products. Binney and Smith families, retirements, and community contributions are included. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lee Slater
Publisher: ABDO
ISBN: 1680771337
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
In this engaging biography, readers will learn about the builder of board games, Milton Bradley. Follow the story from Bradley's childhood, his early entrepreneurial work creating and selling stationery, his drafting education at Harvard, his first business creating and selling lithographs, and how these experiences came together when he formed the Milton Bradley Company and created the Game of Life. Bradley's family, retirement, and work producing educational materials to support the new movement in education called kindergarten are included. Sidebars, historic photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Lee Slater
Publisher: ABDO
ISBN: 1680771361
Category : Juvenile Nonfiction
Languages : en
Pages : 35
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Book Description
In this engaging biography, readers will learn about the pioneer of Play-Doh, Joseph McVicker. Follow the story from McVicker's childhood, his education at Brown University, joining his father's company Kutol Products, and his reinvention of the company's Kutol Wall Cleaner as Play-Doh. Learn how Play-Doh is made, who came up with the name, the role of Captain Kanagroo in Play-Doh's success, and about other Play-Doh products. McVicker's family, retirement, and pursuits in examining life's big questions are covered. Sidebars, historic family photos, and a glossary enhance readers' understanding of this topic. Additional features include a table of contents, an index, a timeline and fun facts. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.
Author: Gilbert Ford
Publisher: Simon and Schuster
ISBN: 1481450662
Category : Juvenile Nonfiction
Languages : en
Pages : 38
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Book Description
With magnificent dioramic illustrations, Gilbert Ford captures the joy, creativity, and determination behind the invention of an iconic, one-of-a-kind toy: the Slinky! One day, a spring fell from the desk of Richard James, an engineer and a dreamer. Its coils took a walk…and so did Richard’s imagination. He knew right away that he had stumbled onto something marvelous. With the help of his wife, Betty, Richard took this ordinary spring and turned it into a plaything. But it wasn’t just any old trinket—it was a Slinky, and it would become one of the most popular toys in American history.
Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: C. Whan Park
Publisher: John Wiley & Sons
ISBN: 1119308070
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
Author: Mihail C. Roco
Publisher: Springer Science & Business Media
ISBN: 9401703590
Category : Technology & Engineering
Languages : en
Pages : 477
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Book Description
M. C. Roco and W.S. Bainbridge In the early decades of the 21st century, concentrated efforts can unify science based on the unity of nature, thereby advancing the combination of nanotechnology, biotechnology, information technology, and new technologies based in cognitive science. With proper attention to ethical issues and societal needs, converging in human abilities, societal technologies could achieve a tremendous improvement outcomes, the nation's productivity, and the quality of life. This is a broad, cross cutting, emerging and timely opportunity of interest to individuals, society and humanity in the long term. The phrase "convergent technologies" refers to the synergistic combination of four major "NBIC" (nano-bio-info-cogno) provinces of science and technology, each of which is currently progressing at a rapid rate: (a) nanoscience and nanotechnology; (b) biotechnology and biomedicine, including genetic engineering; (c) information technology, including advanced computing and communications; (d) cognitive science, including cognitive neuroscience. Timely and Broad Opportunity. Convergence of diverse technologies is based on material unity at the nanoscale and on technology integration from that scale.
Author: Yvette Nolan
Publisher:
ISBN: 9781770911321
Category : Drama
Languages : en
Pages : 0
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Book Description
In this tale of survival, two women are exiled from their post-apocalyptic village because they have passed their child-bearing years.
