Simmons 1985 Study of Media & Markets PDF Download
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Author: Simmons Market Research Bureau
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author: Simmons Market Research Bureau
Publisher:
ISBN:
Category : Consumers
Languages : en
Pages :
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Author:
Publisher: DIANE Publishing
ISBN: 0788100807
Category : Communication in medicine
Languages : en
Pages : 144
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Book Description
Discusses key principles relative to specific steps in health communications program development, and includes examples of their use. Covers: planning and strategy selection, selecting channels and materials, developing materials and pretesting (pretesting -- what it can and cannot do, pretesting methods, plan and conduct pretests), implementing your program, assessing effectiveness, feedback to refine program and more. Each chapter includes a 3selected readings2 section. Includes: information sources, sample forms, glossary, bibliography, etc. Photos and drawings.
Author: United States. Advisory Committee to the Surgeon General
Publisher:
ISBN:
Category : Mouth
Languages : en
Pages : 244
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Author:
Publisher:
ISBN:
Category : Advertising media planning
Languages : en
Pages : 324
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Author: John Goodwin
Publisher: SAGE
ISBN: 1446275949
Category : Reference
Languages : en
Pages : 1409
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Book Description
One central and enduring image of the social science researcher is of an individual who commits a great deal of time to collecting original, primary data from a field of enquiry. This approach is often underpinned by a sincerely held belief that key research questions can only be explored by the collection of ever new, and ever greater amounts of data, or that already existing data are insufficient for researchers to test their ideas. Yet such an approach to social science research can be problematic not least because the collection of primary data can be an expensive, time-consuming, and even wasteful approach to social enquiry. Secondary analysis can serve many purposes, as well as being a valid approach in its own right. However, despite its widespread application, secondary analysis is often undervalued or perceived to be the preserve of only those interested in the re-use of large-scale survey data. Highlighting both the theory and practice of secondary analysis and the use of secondary sources, this collection considers the nature of secondary analysis as a research tool; reflects on the definitional debates surrounding terms such as secondary analysis, data re-use and restudies; illustrates how secondary analysis is used in social science research; and finally reviews the practical, methodological and ethical aspects of secondary analysis. Volume One: Using Secondary Sources and Secondary Analysis Volume Two: Quantitative Approaches to Secondary Analysis Volume Three: Qualitative Data and Research in Secondary Analysis Volume Four: Ethical, Methodological and Practical Issues in Secondary Analysis
Author:
Publisher:
ISBN:
Category : Outdoor recreation
Languages : en
Pages : 216
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Author:
Publisher:
ISBN:
Category : Forests and forestry
Languages : en
Pages : 216
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Author: United States. Advisory Committee to the Surgeon General
Publisher:
ISBN:
Category : Carcinogens
Languages : en
Pages : 228
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Author: Gail A. Vander Stoep
Publisher:
ISBN:
Category : Forest reserves
Languages : en
Pages : 244
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Author:
Publisher:
ISBN:
Category : Outdoor recreation
Languages : en
Pages : 164
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