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Author: Adrian Frutiger
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 372
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Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Adrian Frutiger
Publisher:
ISBN:
Category : Literary Criticism
Languages : en
Pages : 372
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Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Dr Yubraj Giri
Publisher: AuthorHouse
ISBN: 1728396093
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
Author: Neil Baum
Publisher: Springer
ISBN: 3319110950
Category : Medical
Languages : en
Pages : 281
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Book Description
This text provides physicians with the basic business skills in order for them to become involved in the financial aspect of their practices. The text will help the physician decide what kind of practice they would like to join (i.e. private practice, small group practice, solo practice, hospital employment, large group practice, academic medicine, or institutional\government practice) as well as understand the basics of contracting, restrictive covenants and how to navigate the road to partnership. Additional topics covered include, monthly balance sheets, productivity, overhead costs and profits, trend analysis and benchmarking. Finally, the book provides advice on advisors that doctors will need to help with the business of their professional and personal lives. These include accountants, bankers, lawyers, insurance agents and other financial advisors. The Complete Business Guide for a Successful Medical Practice provides a roadmap for physicians to be not only good clinical doctors but also good businessmen and businesswomen. It will help doctors make a difference in the lives of their patients as well as sound financial decisions for their practice.
Author: Robert Hastings
Publisher: Businessman 101
ISBN: 1460984331
Category : Business & Economics
Languages : en
Pages : 157
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Book Description
OVERVIEWWARNING - Read this book only if you want to be successful at sales.No matter what you have heard or read in books and magazines sales professionals are trained just like lawyers and doctors and not 'born'. Sales professionals are skilled individuals who understand and practise a range of skills like any other professional.'Successful Selling'outlines how skills can be easily achieved and put into practise. Great sales people share a range of similiar habits and this can be understood and adopted to make your sales capability grow.If you are new to sales or looking for a refresher on your skills this book will give you the guidelines to be successful whilst noting the habits that many unsuccessful salespeople gain that stop them from reaching their potential.'A Guide to Successful Selling' is about selling and not about 'sales'.The book offers the skills to understand how to be successful in direct sales as well as selling into distribution channels. The book reviews the information on how to hone your skills as well as the need for a professional and logical approach to sales from relationship management, sales psychology, the 90/10 principle as well as presentation and successful habits versus unsuccessful behaviour.'Successful selling' offers case examples and easy-to-read lessons not normally found in sales books such as understanding the role of body language and defeating 'call reluctance' as well as defining the 'dominant' factors in sales success, P2P, B2B and B2C sales process.This book covers a range of topics which will be of interest to any novice seller or more seasoned professsionals who are looking to increase their overall sales skills and gain greater income. Areas such as the '8 Pillar Approach' to sales and how to be successful in prospecting (cold or hot), demand generation, phone skills and creating a value proposition are all covered with tips on each area to assist in improvement.This book is written by a highly successful sales professional for those wanting to be better at what they do and to gain a greater income and sales satisfaction.Successful selling is as much a habit as a skill and 'Sales Success' will guide you through the skills and lessons that will allow you to become a 'high earner' and habits that will assist you in the following years.
Author: Jeremy Miller
Publisher: Dundurn
ISBN: 1459728122
Category : Business & Economics
Languages : en
Pages : 277
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Book Description
#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.
Author: Epure, Manuela
Publisher: IGI Global
ISBN: 1522557792
Category : Business & Economics
Languages : en
Pages : 359
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Book Description
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Author: Alison Black
Publisher: Routledge
ISBN: 1317125282
Category : Business & Economics
Languages : en
Pages : 853
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Book Description
Information Design provides citizens, business and government with a means of presenting and interacting with complex information. It embraces applications from wayfinding and map reading to forms design; from website and screen layout to instruction. Done well it can communicate across languages and cultures, convey complicated instructions, even change behaviours. Information Design offers an authoritative guide to this important multidisciplinary subject. The book weaves design theory and methods with case studies of professional practice from leading information designers across the world. The heavily illustrated text is rigorous yet readable and offers a single, must-have, reference to anyone interested in information design or any of its related disciplines such as interaction design and information architecture, information graphics, document design, universal design, service design, map-making and wayfinding.
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 946
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Book Description
Author: Ashok Ranchhod
Publisher: Routledge
ISBN: 1136019375
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings
