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Author: Gaurav Rana
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
With a population 121 Crore India is a country of multilingual, multicultural and multi-level society. A World Bank study has revealed that nearly two thirds of India's total population still lives in rural areas. The rural economy has rapidly transformed in the last decade and is now being led by manufacturing. Rural India accounts for about 50 percent of India's GDP and nearly 70 percent of India's population. Rural markets have acquired significance, as the overall growth of the economy and industrial development in rural area has resulted into substantial increase in the purchasing power of the rural communities.Nielsen estimates stats that by 2025, the fast moving consumer goods (FMCG) market in rural India will hit $100 billion. This paper studies the changing paradigm of the Indian rural markets and suggests some ways in overcoming the roadblocks in rural selling with rural marketing four “A” approach.
Author: Gaurav Rana
Publisher:
ISBN:
Category :
Languages : en
Pages : 6
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Book Description
With a population 121 Crore India is a country of multilingual, multicultural and multi-level society. A World Bank study has revealed that nearly two thirds of India's total population still lives in rural areas. The rural economy has rapidly transformed in the last decade and is now being led by manufacturing. Rural India accounts for about 50 percent of India's GDP and nearly 70 percent of India's population. Rural markets have acquired significance, as the overall growth of the economy and industrial development in rural area has resulted into substantial increase in the purchasing power of the rural communities.Nielsen estimates stats that by 2025, the fast moving consumer goods (FMCG) market in rural India will hit $100 billion. This paper studies the changing paradigm of the Indian rural markets and suggests some ways in overcoming the roadblocks in rural selling with rural marketing four “A” approach.
Author: Dr. Krishnamurthy Ravichandran
Publisher:
ISBN:
Category :
Languages : en
Pages : 19
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Book Description
Even as far as 30 years ago a UN expert committee had stated that the way to decongest urban concentration was by reverse migration of people from urban to rural centers; that could be possible only through long term planning and infrastructure development which will drive the population towards the less congested rural areas, where land and cost of living is less expensive and the air, the living conditions and the hygiene are healthier. Also finding a house for rent at an affordable rate is becoming increasingly difficult in the booming metropolis with real-estate brokers ruling the roost and imposing their terms. Full-time brokerage agencies have gained monopoly over part-time brokers in the city and its outskirts which have witnessed several Information Technology companies, industries and auto giants setting up their facilities for the last few years.
Author: Dipak Mazumdar
Publisher: IDRC
ISBN: 0415436117
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
India's increased exposure to world markets and relaxation of domestic controls has given a spurt to the GDP growth rate, but its impact on poverty, inequality and employment have been controversial. This book examines these aspects of the post-reform scene, discerning the changes in trends which the new developments have created.
Author: K.S. Meenakshisundaram
Publisher: Archers & Elevators Publishing House
ISBN: 9385640143
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: William George Flanagan
Publisher: Rowman & Littlefield
ISBN: 9780742561762
Category : Social Science
Languages : en
Pages : 468
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Book Description
The fifth edition of this text presents a balanced review of the ecological arguments that the urban arena produces unique experiential and urban-based cultural effects while exploring the broader political and economic contexts that produce and modify the urban environment. In addition to examining the urban dimensions of such topics as community formation and continuity, minority and majority dynamics, ethnic experience, poverty, power, and crime, it provides an analysis of the spatial distribution of population and resources with regard to the metropolitanization of the urban form, and the interaction between urban concentration and development and underdevelopment. From a first chapter that begins with a discussion of some of the more micrological features of the urban experience, the text focuses on the significance of the more macrological cultural, social organizational, and political dimensions of urban change, in an historical span that includes the first cities and concludes with an exploration of the implications of cyberspace, transnationalism, and global terrorism for the future of urban sociology. While the work focuses primarily on the North American case, its analytical and integrated discussion makes it applicable to urban societies in general.
Author: Dipak Mazumdar
Publisher: Routledge
ISBN: 1000115690
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
India started on a program of reforms, both in its external and internal aspects, sometime in the mid-eighties and going on into the nineties. While the increased exposure to world markets (‘globalization’) and relaxation of domestic controls has undoubtedly given a spurt to the GDP growth rate, its impact on poverty, inequality and employment have been controversial. This book examines in detail these aspects of post-reform India and discerns the changes and trends which these new developments have created. Providing an original analysis of unit-level data available from the quinquennial National Sample Surveys, the Annual Surveys of Industries and other basic data sources, the authors analyse and compare the results with other pieces of work in the literature. As well as describing the overall situation for India, the book highlights regional differences, and looks at the major industrial sectors such as agriculture, manufacturing and tertiary services. The important topic of labor market institutions - both for the formal or organized and the unorganized sectors - is considered and the possible adverse effect on employment growth of the regulatory labor framework is examined carefully. Since any reform of this framework must go hand in hand with better state intervention in the informal sector to have any chance of acceptance politically, some of the major initiatives in this area are critically explored. Overall, this book will be of great interest to development economists, labour economists and specialists in South Asian Studies.
Author: Gordon McGranahan
Publisher: IIED
ISBN: 1843696177
Category : China
Languages : en
Pages : 67
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Book Description
Author: Barbara Harriss-White
Publisher: Springer
ISBN: 8132224310
Category : Social Science
Languages : en
Pages : 330
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Book Description
Middle India and Rural-Urban Development explores the socio-economic conditions of an ‘India’ that falls between the cracks of macro-economic analysis, sectoral research and micro-level ethnography. Its focus, the ‘middle India’ of small towns, is relatively unknown in scholarly terms for good reason: it requires sustained and difficult field research. But it is where most Indians either live or constantly visit in order to buy and sell, arrange marriages and plot politics. Anyone who wants to understand India therefore needs to understand non-metropolitan, provincial, small-town India and its economic life. This book meets this need. From 1973 to the present, Barbara Harriss-White has watched India’s development through the lens of an ordinary town in northern Tamil Nadu, Arni. This book provides a pluralist, multi-disciplinary and inter-disciplinary perspective on Arni and its rural hinterland. It grounds general economic processes in the social specificities of a given place and region. In the process, continuity is juxtaposed with abrupt change. A strong feature of the book is its analysis of how government policies that fail to take into account the realities of small town life in India have unintended and often perverse consequences. In this unique book, Harriss-White brings together ten essays written by herself and her research team on Arni and its surrounding rural areas. They track the changing nature of local business and the workforce; their urban-rural relations, their regulation through civil society organizations and social practices, their relations to the state and to India’s accelerating and dynamic growth. That most people live outside the metropolises holds for many other developing countries and makes this book, and the ideas and methods that frame it, highly relevant to a global development audience.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 294
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Book Description
Author: Qiang Li
Publisher: Springer
ISBN: 9811394512
Category : Social Science
Languages : en
Pages : 353
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Book Description
This book analyses the particular nature, characteristics and current conditions of urbanization in China. It reviews the theory of “urbanization with a diversified process” and puts forward the basic principles for promoting urbanization on the basis of a perspective reflecting the diversified sizes of towns and cities. Further, it assesses the overall strategic planning for advancing urbanization and explores the characteristics of an urban society formed on the basis of diversified urbanization.
