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She Knows: Understanding Gen Z

Author: Taylor Monroe
Publisher: LibriHouse
ISBN: 9367673221
Category : Social Science
Languages : en
Pages : 228

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Book Description
Unlock the secrets to understanding today's youth with She Knows: Understanding Gen Z. This insightful and compassionate guide is designed to help parents, educators, and mentors connect with the most diverse, tech-savvy, and socially conscious generation yet. Dive into the world of Gen Z and explore their unique perspectives, values, and challenges. She Knows: Understanding Gen Z provides a deep look into their digital lives, mental health concerns, and their drive for authenticity. With expert insights, relatable anecdotes, and practical tips, this book empowers you to foster stronger relationships with the Gen Z individuals in your life. Learn how to communicate effectively, navigate the complexities of social media, and support their quest for purpose and individuality. Perfect for those seeking to bridge the generational gap, this book will guide you through building a more empathetic and informed approach to parenting and mentoring Gen Z.

Gen Z, Explained

Author: Roberta Katz
Publisher: University of Chicago Press
ISBN: 0226823962
Category : History
Languages : en
Pages : 275

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Book Description
An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

InstaBrain

Author: Sarah Weise
Publisher: Bixa
ISBN: 9781717836793
Category :
Languages : en
Pages : 232

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Book Description
In InstaBrain, you will learn: - Where they go for different types of content - What draws them in - How they make a buying decision - What keeps them coming back - How to tailor your marketing strategy for this new generation If you don't know this about Generation Z, you'll be out of business before you can say "IG."

Hollowed Out

Author: Jeremy S. Adams
Publisher: Simon and Schuster
ISBN: 1684511984
Category : Education
Languages : en
Pages : 226

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Book Description
Do teachers have a front row seat to America’s decline? Jeremy S. Adams, a teacher at both the high school and college levels, thinks so. Adams has spent decades trying to instill wisdom, ambition, and a love of learning in his students. And yet, as he notes, when teachers get together, they often share an arresting conclusion: Something has gone terribly wrong. Something essential is missing in our young people. Their curiosity seems stunted, their reason undeveloped, their values uninformed, their knowledge lacking, and most worrying of all, their humanity diminished. Digital hermits of a sort unfamiliar to an older generation, they have little interest in marriage and family. They largely dismiss—and are shockingly ignorant of—religion. They sneer at patriotism, sympathize with riots and vandalism, and regard American society and civilization as so radically flawed that it must be dismantled. Often friendless and depressed, they eat alone, study alone, and even “socialize” alone. Educators like Adams see a generation slipping away. The problems that have hollowed out our young people have been festering for years. A year of COVID-19 lockdowns and social distancing have magnified them. The result could be a generation—and our nation’s future—lost in a miasma of alienation and stupefaction. In his stunning new book, Hollowed Out, Jeremy S. Adams reveals why students have rejected the wisdom, culture, and institutions of Western civilization—and what we can do to win them back. Poignant, frightening, and yet inspiring, this is a book for every parent, teacher, and patriot concerned for our young people and our country

Gen Z 360

Author: Hana Ben-Shabat
Publisher:
ISBN: 9781734720402
Category :
Languages : en
Pages :

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Book Description
Generation Z doesn't play by the same rules or wait for permission. They don't stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce and understanding who they are and how they think and behave will be crucial to educators, business leaders, and policy makers alike. Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media and they grew up amidst constant economic, social, and political changes that have shaped their values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what's to come. Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat-an award-winning management consultant and founder of research firm Gen Z Planet- not only describes the unique characteristics of this upcoming generation, but also digs deeper into the "why", explaining what's behind the change and thus what it will take to navigate it. From how to recruit, train, and integrate this hardworking and hungry generation into today's multigenerational workforce, through to how to market to them - Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.Believing that if you want to know a generation, just ask "what's your biggest dream," Ben-Shabat in her ongoing research collected thousands of dream statements from Gen Zers. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective into the hearts and minds of this generation.

Cramm This Book

Author: Olivia Seltzer
Publisher: Penguin
ISBN: 0593352165
Category : Young Adult Nonfiction
Languages : en
Pages : 273

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Book Description
From the founder of The Cramm, a news outlet by and for the incredible Gen Z activists who are already shaping our global future (really!), this book is a dive into the history that's made the world what it is today. You can take a stand for justice. You can raise your voice to make a difference. You can find your way to make a mark and change the world. But first—you need to know what the actual F is going on in it. Today’s world can feel like a seriously confusing mess. Headlines and newscasters and posts are coming at us from all sides, each talking about the latest issues and injustices, and everyone with their own opinion on how to solve the problems of the day. It’s enough to make anyone’s mind melt. Right? Enter: Cramm This Book, your one-stop-shop for the scoop behind the scoop of the day. This is the read you need to understand everything from how the conflicts in the Middle East got going to where Black Lives Matter and Me Too actually began to what the full deal is with all of the wildfires and hurricanes we see each year. Important topics to read more about? We think so too. Dip in for more on the wars, the movements, the disasters, and more—and get to know WTF is really going on. Are you ready to take to the streets and take on the world? Then Cramm This Book and get going. The future is ours. What are you waiting for? Praise for Cramm This Book: * "Insightful, balanced, and nuanced [with a] final message [that] is a direct challenge to readers: now that you understand these problems, are you going to do something about them?" --Booklist, *STARRED REVIEW* * "This highly informative text explains to Gen Zers that they not only have a voice, but the power to use it . . . a timely, useful, and much-needed title." --School Library Connection, *STARRED REVIEW* "Seltzer’s authorial tone is easygoing, self-aware, honest, and inviting while delivering crucial and sensitive information . . . This is an ideal work for readers seeking a starting point for world knowledge and societal activism." --Kirkus Reviews "A super helpful resource for social studies classes and catching up on social, economic, and political events." --School Library Journal

Marketing to Gen Z

Author: Jeff Fromm
Publisher: AMACOM
ISBN: 0814439284
Category : Business & Economics
Languages : en
Pages : 247

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Book Description
With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

The Generation Z Guide

Author: Ryan Jenkins
Publisher:
ISBN: 9780998891910
Category : Business & Economics
Languages : en
Pages : 380

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Book Description
The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

iGen

Author: Jean M. Twenge
Publisher: Simon and Schuster
ISBN: 1501152025
Category : Social Science
Languages : en
Pages : 452

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Book Description
As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.

Generation Z

Author: Corey Seemiller
Publisher:
ISBN: 9781138337312
Category : Generation Z.
Languages : en
Pages : 321

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Book Description
No other generation in history has received as much coverage as the Millennial generation. Books, Google searches, blogs, and news articles are everywhere about them. Yet, Generation Z is comprised of our youth and young adults today and has received very little attention comparatively. Those in Generation Z are among our youngest consumers, students, colleagues, constituents, voters, and neighbors. Being able to better understand who they are and how they see the world can be helpful in effectively working with, teaching, supervising, and leading them. Generation Z: A Century in the Making offers insight into nearly every aspect of the lives of those in Generation Z, including a focus on their career aspirations, religious beliefs and practices, entertainment and hobbies, social concerns, relationships with friends and family, health and wellness, money management, civic engagement, communication styles, political ideologies, technology use, and educational preferences. Drawing from an unprecedented number of studies with higher education research institutions, market research firms such as Pew and Census, other generational researchers and industry leaders, this is the authoritative defining work on Generation Z that market researchers, consumer behaviour specialists, and employers sorely need - and it is a fascinating read for anyone interested in the sociology of generations.