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Author: Yiqiao Wang
Publisher:
ISBN: 9783668318441
Category :
Languages : en
Pages : 40
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Book Description
Author: Yiqiao Wang
Publisher:
ISBN: 9783668318441
Category :
Languages : en
Pages : 40
Get Book Here
Book Description
Author: Jean Kilbourne
Publisher: Simon and Schuster
ISBN: 1451698410
Category : Social Science
Languages : en
Pages : 621
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Book Description
"When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.
Author: Aileen O'Driscoll
Publisher: Springer
ISBN: 3319942808
Category : Social Science
Languages : en
Pages : 221
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Book Description
This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry. Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.
Author: Sandra Lee Bartky
Publisher: Routledge
ISBN: 1136785337
Category : Performing Arts
Languages : en
Pages : 164
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Book Description
Bartky draws on the experience of daily life to unmask the many disguises by which intimations of inferiority are visited upon women. She critiques both the male bias of current theory and the debilitating dominion held by notions of "proper femininity" over women and their bodies in patriarchal culture.
Author: Stacey Tantleff-Dunn
Publisher: American Psychological Association (APA)
ISBN:
Category : FAMILY & RELATIONSHIPS
Languages : en
Pages : 280
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Book Description
"Modern industrialized society chronically and pervasively objectifies the female body, and many women have come to view themselves through the lens of an external observer, habitually monitoring their own appearance whether in public or private settings. Given the negative effects associated with self-objectification--such as body shame, appearance anxiety, depression, and disordered eating--an empirically based approach to researching and counteracting self-objectification is critical. This book integrates recent research developments and current clinical knowledge on self-objectification in women. Using Barbara L. Fredrickson and Tomi-Ann Roberts' objectification theory as a framework, the contributors address various aspects of the theory, including evidence for and causes of self-objectification across the life span, psychological consequences, and associated mental health risks. The book also discusses various scales for measuring self-objectification, as well as approaches to prevent and disrupt this phenomenon. With research from a variety of disciplines--psychology, sociology, anthropology, women's studies, and political science--this book should be read by everyone interested in the well-being of women"--Publicity materials. (PsycINFO Database Record (c) 2010 APA, all rights reserved).
Author: Candace Jones
Publisher: OUP Oxford
ISBN: 0191062278
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
The Oxford Handbook of Creative Industries is a reference work, bringing together many of the world's leading scholars in the application of creativity in economics, business and management, law, policy studies, organization studies, and psychology. Creative industries research has become a regular theme in academic journals and conferences across these subjects and is also an important agenda for governments throughout the world, while business people from established companies and entrepreneurs revaluate and innovate their models in creative industries. The Handbook is organized into four parts: Following the editors' introduction, Part One on Creativity includes individual creativity and how this scales up to teams, social networks, cities, and labour markets. Part Two addresses Generating and Appropriating Value from Creativity, as achieved by agents and organizations, such as entrepreneurs, stars and markets for symbolic goods, and considers how performance is measured in the creative industries. Part Three covers the mechanics of Managing and Organizing Creative Industries, with chapters on the role of brokerage and mediation in creative industry networks, disintermediation and glocalisation due to digital technology, the management of project-based organzations in creative industries, organizing events in creative fields, project ecologies, Global Production Networks, genres and classification and sunk costs and dynamics of creative industries. Part Four on Creative Industries, Culture and the Economy offers chapters on cultural change and entrepreneurship, on development, on copyright, economic spillovers and government policy. This authoritative collection is the most comprehensive source of the state of knowledge in the increasingly important field of creative industries research. Covering emerging economies and new technologies, it will be of interest to scholars and students of the arts, business, innovation, and policy.
Author: Lexie Kite
Publisher: Houghton Mifflin
ISBN: 0358229243
Category : Beauty, Personal
Languages : en
Pages : 361
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Book Description
Drs. Lindsay and Lexie Kite know firsthand how hard filtering out media influence is when it comes to self-image. Both struggled as young women to overcome the expectations of body size and shape, but were able to learn to love, appreciate, and reclaim their own bodies, eventually earning their PhDs in body image resilience. The twin sisters founded the nonprofit Beauty Redefined and have made it their mission to help other women see themselves without societal expectations distorting their self-perception. More than a Body is a self-help book focused on going beyond body positivity, showing how a mindset focused on appearance sets women up for insecurities and self-judgement. In this book, they offer an action plan for readers to combat that mindset, and instead learn how the body can be "an instrument, not an ornament," with practical, actionable steps to take when consuming media, exercising, practicing self-reflection and self-compassion, and finding a purpose in life.
Author: Anthony Joseph Paul Cortese
Publisher: Rowman & Littlefield
ISBN: 9780742524989
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Author: Tom Reichert
Publisher: Prometheus Books
ISBN: 1615923365
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Sophia Paulino
Publisher: GRIN Verlag
ISBN: 3668767912
Category : Social Science
Languages : en
Pages : 10
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Book Description
Essay from the year 2018 in the subject Sociology - Gender Studies, , language: English, abstract: “If your hair isn't beautiful, the rest hardly matters” (Pantene Advertisement). In today’s society, it has been proven that males have privilege over women. Society’s role in the sexual objectification of women, especially the media and advertising has shown a constant increase. Sexual Objectification is when a person is visualized as an object of desire instead of a human being with qualities and values. If the sexual objectification of women was only causing an offense to women, it would not be such a serious and controversial issue. The sexual objectification of women has proven to have very negative effects on not only grown-up women but also in young girls. As Swift and Gould analyze, the biggest contributors to the sexual objectification of women are advertising, the media, and men. Wesleyan University researchers found that 51.8 percent of advertisements that featured women portrayed them as sex objects (Swift and Gould).
