Services Marketing: People, Technology, Strategy (Ninth Edition) PDF Download
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Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659811
Category : Business & Economics
Languages : en
Pages : 683
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Book Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact
[email protected] Features:
Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659811
Category : Business & Economics
Languages : en
Pages : 683
Get Book Here
Book Description
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact
[email protected] Features:
Author: Christopher Lovelock
Publisher: Pearson
ISBN: 9780134123905
Category : Customer services
Languages : en
Pages : 0
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Book Description
For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Author: Jochen Wirtz
Publisher: World Scientific Publishing Company
ISBN: 194465903X
Category : Business & Economics
Languages : en
Pages : 801
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Book Description
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Author: Jochen Wirtz
Publisher: FT Press
ISBN: 0133358976
Category : Business & Economics
Languages : en
Pages : 1383
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Book Description
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world’s major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor’s Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource.
Author: R. SRINIVASAN
Publisher: PHI Learning Pvt. Ltd.
ISBN: 8120345606
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today. What is New to This Edition : • Updated cases and figures incorporated with current data The revised edition, with its emphasis on recent data and the contemporary Services Marketing scenario is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs).
Author: Kyo C. Kang
Publisher: CRC Press
ISBN: 1420068423
Category : Business & Economics
Languages : en
Pages : 563
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Book Description
Over the last decade, software product line engineering (SPLE) has emerged as one of the most promising software development paradigms for increasing productivity in IT-related industries. Detailing the various aspects of SPLE implementation in different domains, Applied Software Product Line Engineering documents best practices with regard to syst
Author: Pascal Bornet
Publisher:
ISBN: 9811235848
Category : Artificial intelligence
Languages : en
Pages : 431
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Book Description
Introduction. Understanding IA - pt. 1. The promise of IA for a better world -- pt. 2. IA technologies explained -- pt. 3. How organizations succeed in implementing IA -- pt. 4. Reinventing society with IA - Conclusion. Our world urgently needs more IA! - Asset. IA use cases library - Appendix. List of IA experts who took part in the survey - Appendix. Artistic inspiration from IA.
Author: Charles M. Futrell
Publisher: Irwin/McGraw-Hill
ISBN: 9780072930214
Category : Selling
Languages : en
Pages : 0
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Book Description
Includes practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. This book focuses on improving communication skills and emphasizes that selling skills are a valuable asset.
Author: John L. Fortenberry
Publisher: Jones & Bartlett Learning
ISBN: 0763764485
Category : Business & Economics
Languages : en
Pages : 253
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Book Description
Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.
Author: Simon Kingsnorth
Publisher: Kogan Page Publishers
ISBN: 0749474718
Category : Business & Economics
Languages : en
Pages : 344
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Book Description
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
