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Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732903862
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.
Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732903862
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This collection of 13 papers from a conference held in 1990 by the Centre for Australian Public Sector Management at Griffith University assesses the impact of recent public sector reforms on service delivery and marketing. Case studies from Australia and New Zealand are used to highlight the various problems and issues involved.
Author: John Alford
Publisher: Springer
ISBN: 0230235816
Category : Political Science
Languages : en
Pages : 275
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Book Description
Exploring three rich cases across three countries, this book shows how government organizations need their clients to contribute time and effort to co-producing public services, and how organizations can better elicit this work from them, by providing good client service and appealing to their intrinsic needs and social values.
Author: Alberta. Alberta Agriculture, Food, and Rural Development. Library
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 8
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Book Description
Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
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Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Author: John L. Crompton
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 520
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Book Description
An innovative approach to managing government agencies, this book shows administrators how to apply private-sector marketing concepts and strategies to the delivery of public services. Explains how an agency's problems can be understood from a marketing perspective and offers practical, ``hands-on'' guidance for developing marketing-based solutions that coordinate distinct yet interrelated functions into an integrated service delivery system. Provides a general introducton to marketing along with specific marketing-based ideas for program planning, development, budgeting, public relations, and management.
Author: Tony Proctor
Publisher: Pearson Education
ISBN: 9780273708094
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the perspective of creating value for different organisational stakeholders. The book examines specific applications for public sector organisations such as local government in the context of leisure, culture and the arts, regeneration, education and social services. The main theme of the book is creating value for stakeholders through a philosophy based on setting a vision, creating and communicating the values and establishing a culture.
Author: Ian Cunningham
Publisher: Routledge
ISBN: 0415874734
Category : Business & Economics
Languages : en
Pages : 259
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Book Description
This volume draws together a team of expert contributors to explore how the process of outsourcing is impacting the internal and external labour markets of voluntary organisations, and the implications for the policy objectives underlying the externalisation of the delivery of public services to them.
Author: Ciaran O'Faircheallaigh
Publisher: Macmillan Education AU
ISBN: 9780732940737
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Revised and updated second edition of a text first published in 1992. Includes recent empirical research and a new section on management in practice. Addresses issues relating to the design and structure of governmental bodies, the utility and impact of alternative management techniques and public sector ethics and accountability. Includes references and an index. The authors have senior positions at the Centre for Australian Public Sector Management and have published extensively in their field.
Author: Peter C. Humphreys
Publisher: Institute of Public Administration
ISBN: 9781902448008
Category : Administrative agencies
Languages : en
Pages : 108
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Book Description
Author: Martial Pasquier
Publisher: Routledge
ISBN: 1136504591
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
