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Author: Dave Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Author: Dave Amerland
Publisher: Pearson Education
ISBN: 0789751348
Category : Business & Economics
Languages : en
Pages : 240
Get Book Here
Book Description
Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html
Author: Roberto De Virgilio
Publisher: Springer Science & Business Media
ISBN: 3642250084
Category : Computers
Languages : en
Pages : 418
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Book Description
The Web has become the world’s largest database, with search being the main tool that allows organizations and individuals to exploit its huge amount of information. Search on the Web has been traditionally based on textual and structural similarities, ignoring to a large degree the semantic dimension, i.e., understanding the meaning of the query and of the document content. Combining search and semantics gives birth to the idea of semantic search. Traditional search engines have already advertised some semantic dimensions. Some of them, for instance, can enhance their generated result sets with documents that are semantically related to the query terms even though they may not include these terms. Nevertheless, the exploitation of the semantic search has not yet reached its full potential. In this book, Roberto De Virgilio, Francesco Guerra and Yannis Velegrakis present an extensive overview of the work done in Semantic Search and other related areas. They explore different technologies and solutions in depth, making their collection a valuable and stimulating reading for both academic and industrial researchers. The book is divided into three parts. The first introduces the readers to the basic notions of the Web of Data. It describes the different kinds of data that exist, their topology, and their storing and indexing techniques. The second part is dedicated to Web Search. It presents different types of search, like the exploratory or the path-oriented, alongside methods for their efficient and effective implementation. Other related topics included in this part are the use of uncertainty in query answering, the exploitation of ontologies, and the use of semantics in mashup design and operation. The focus of the third part is on linked data, and more specifically, on applying ideas originating in recommender systems on linked data management, and on techniques for the efficiently querying answering on linked data.
Author: Harry Halpin
Publisher: Springer Science & Business Media
ISBN: 1461418852
Category : Computers
Languages : en
Pages : 234
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Book Description
Social Semantics: The Search for Meaning on the Web provides a unique introduction to identity and reference theories of the World Wide Web, through the academic lens of philosophy of language and data-driven statistical models. The Semantic Web is a natural evolution of the Web, and this book covers the URL-based Web architecture and Semantic Web in detail. It has a robust empirical side which has an impact on industry. Social Semantics: The Search for Meaning on the Web discusses how the largest problem facing the Semantic Web is the problem of identity and reference, and how these are the results of a larger general theory of meaning. This book hypothesizes that statistical semantics can solve these problems, illustrated by case studies ranging from a pioneering study of tagging systems to using the Semantic Web to boost the results of commercial search engines. Social Semantics: The Search for Meaning on the Web targets practitioners working in the related fields of the semantic web, search engines, information retrieval, philosophers of language and more. Advanced-level students and researchers focusing on computer science will also find this book valuable as a secondary text or reference book.
Author: M. Färber
Publisher: IOS Press
ISBN: 1614997756
Category : Computers
Languages : en
Pages : 214
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Book Description
In this book, new approaches are presented for detecting and extracting simultaneously relevant and novel information from unstructured text documents. A major contribution of these approaches is that the information already provided and the extracted information are modeled semantically. This leads to the following benefits: (a) ambiguities in the language can be resolved; (b) the exact information needs regarding relevance and novelty can be specified; and (c) knowledge graphs can be incorporated. More specifically, this book presents the following scientific contributions: 1. An assessment of the suitability of existing large knowledge graphs (namely, DBpedia, Freebase, OpenCyc, Wikidata, and YAGO) for the task of detecting novel information in text documents. 2. A description of an approach by which emerging entities that are missing in a knowledge graph are detected in a stream of text documents. 3. A suggestion for an approach to extracting novel, relevant, semantically-structured statements from text documents. The developed approaches are suitable for the recommendation of emerging entities and novel statements respectively, for the purpose of knowledge graph population, and for providing assistance to users requiring novel information, such as journalists and technology scouts.
Author: Liyang Yu
Publisher: CRC Press
ISBN: 1584889349
Category : Computers
Languages : en
Pages : 368
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Book Description
Even though the semantic Web is a relatively new and dynamic area of research, a whole suite of components, standards, and tools have already been developed around it. Using a concrete approach, Introduction to the Semantic Web and Semantic Web Services builds a firm foundation in the concept of the semantic Web, its principal technologies, its rea
Author: Thomas Hoppe
Publisher: Springer
ISBN: 366255433X
Category : Computers
Languages : en
Pages : 284
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Book Description
This book describes methodologies for developing semantic applications. Semantic applications are software applications which explicitly or implicitly use the semantics, i.e. the meaning of a domain terminology, in order to improve usability, correctness, and completeness. An example is semantic search, where synonyms and related terms are used for enriching the results of a simple text-based search. Ontologies, thesauri or controlled vocabularies are the centerpiece of semantic applications. The book includes technological and architectural best practices for corporate use. The authors are experts from industry and academia with experience in developing semantic applications.
Author: Sven Groppe
Publisher: Springer Science & Business Media
ISBN: 3642193579
Category : Computers
Languages : en
Pages : 273
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Book Description
The Semantic Web, which is intended to establish a machine-understandable Web, is currently changing from being an emerging trend to a technology used in complex real-world applications. A number of standards and techniques have been developed by the World Wide Web Consortium (W3C), e.g., the Resource Description Framework (RDF), which provides a general method for conceptual descriptions for Web resources, and SPARQL, an RDF querying language. Recent examples of large RDF data with billions of facts include the UniProt comprehensive catalog of protein sequence, function and annotation data, the RDF data extracted from Wikipedia, and Princeton University’s WordNet. Clearly, querying performance has become a key issue for Semantic Web applications. In his book, Groppe details various aspects of high-performance Semantic Web data management and query processing. His presentation fills the gap between Semantic Web and database books, which either fail to take into account the performance issues of large-scale data management or fail to exploit the special properties of Semantic Web data models and queries. After a general introduction to the relevant Semantic Web standards, he presents specialized indexing and sorting algorithms, adapted approaches for logical and physical query optimization, optimization possibilities when using the parallel database technologies of today’s multicore processors, and visual and embedded query languages. Groppe primarily targets researchers, students, and developers of large-scale Semantic Web applications. On the complementary book webpage readers will find additional material, such as an online demonstration of a query engine, and exercises, and their solutions, that challenge their comprehension of the topics presented.
Author: Miguel-Angel Sicilia
Publisher: Springer Science & Business Media
ISBN: 0387777458
Category : Computers
Languages : en
Pages : 546
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Book Description
This is an edited volume based on the 2007 Conference on Metadata and Semantics Research (MTSR), now in its second meeting. Metadata research is a pluri-disciplinary field that encompasses all aspects of the definition, creation, assessment, management and use of metadata. The volume brings together world class leaders to contribute their research and up-to-date information on metadata and semantics applied to library management, e-commerce, e-business, information science and librarianship, to name a few. The book is designed for a professional audience composed of researchers and practitioners in industry.
Author: Karl Aberer
Publisher: Springer Science & Business Media
ISBN: 3540762973
Category : Business & Economics
Languages : en
Pages : 998
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Book Description
This book constitutes the refereed proceedings of the joint 6th International Semantic Web Conference, ISWC 2007, and the 2nd Asian Semantic Web Conference, ASWC 2007, held in Busan, Korea, in November 2007. The 50 revised full academic papers and 12 revised application papers presented together with 5 Semantic Web Challenge papers and 12 selected doctoral consortium articles were carefully reviewed and selected from a total of 257 submitted papers to the academic track and 29 to the applications track. The papers address all current issues in the field of the semantic Web, ranging from theoretical and foundational aspects to various applied topics such as management of semantic Web data, ontologies, semantic Web architecture, social semantic Web, as well as applications of the semantic Web. Short descriptions of the top five winning applications submitted to the Semantic Web Challenge competition conclude the volume.
Author: Liyang Yu
Publisher: Springer
ISBN: 3662437961
Category : Computers
Languages : en
Pages : 841
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Book Description
The Semantic Web represents a vision for how to make the huge amount of information on the Web automatically processable by machines on a large scale. For this purpose, a whole suite of standards, technologies and related tools have been specified and developed over the last couple of years and they have now become the foundation for numerous new applications. A Developer’s Guide to the Semantic Web helps the reader to learn the core standards, key components and underlying concepts. It provides in-depth coverage of both the what-is and how-to aspects of the Semantic Web. From Yu’s presentation, the reader will obtain not only a solid understanding about the Semantic Web, but also learn how to combine all the pieces to build new applications on the Semantic Web. The second edition of this book not only adds detailed coverage of the latest W3C standards such as SPARQL 1.1 and RDB2RDF, it also updates the readers by following recent developments. More specifically, it includes five new chapters on schema.org and semantic markup, on Semantic Web technologies used in social networks and on new applications and projects such as data.gov and Wikidata and it also provides a complete coding example of building a search engine that supports Rich Snippets. Software developers in industry and students specializing in Web development or Semantic Web technologies will find in this book the most complete guide to this exciting field available today. Based on the step-by-step presentation of real-world projects, where the technologies and standards are applied, they will acquire the knowledge needed to design and implement state-of-the-art applications.
