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Author: Pamela Swett
Publisher: Stanford University Press
ISBN: 9780804773553
Category : History
Languages : en
Pages : 0
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Book Description
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Author: Pamela Swett
Publisher: Stanford University Press
ISBN: 9780804773553
Category : History
Languages : en
Pages : 0
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Book Description
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Author: Rolf Giesen
Publisher: McFarland
ISBN: 0786489693
Category : Performing Arts
Languages : en
Pages : 245
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Book Description
Among their many idiosyncrasies, Adolf Hitler and Joseph Goebbels, the Nazi minister of propaganda, remained serious cartoon aficionados throughout their lives. They adored animation and their influence on German animation after World War II continues to this day. This study explores Hitler and Goebbels' efforts to establish a German cartoon industry to rival Walt Disney's and their love-hate relationship with American producers, whose films they studied behind locked doors. Despite their ambitious dream, all that remains of their efforts are a few cartoon shorts--advertising and puppet films starring dogs, cats, birds, hedgehogs, insects, Teutonic dwarves, and other fairy-tale ensemble. While these pieces do not hold much propaganda value, they perfectly illustrate Hannah Arendt's controversial description of those who perpetrated the Holocaust: the banality of evil.
Author: Nicholas J. O'Shaughnessy
Publisher: Hurst & Company
ISBN: 1849043523
Category : History
Languages : en
Pages : 360
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Book Description
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
Author: Kristie Macrakis
Publisher: Oxford University Press, USA
ISBN: 0195070100
Category : Germany
Languages : en
Pages : 311
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Book Description
A study of the Kaiser Wilhelm Gesellschaft in the Nazi period. Ch. 3 (p. 51-72), "From Accommodation to Passive Opposition, 1933-35," discusses the dismissal of Jews from the various institutes. Max Planck tried to protect his Jewish colleagues from the Nazi authorities, but in vain. The only act of resistance undertaken by the scientists was the Fritz Haber Memorial Ceremony in 1935 (Haber, a Jewish scientist, died in Switzerland in 1934); the Nazis reluctantly allowed it to be held.
Author: T. K. Nakagaki
Publisher: Stone Bridge Press, Inc.
ISBN: 1611729335
Category : Religion
Languages : en
Pages : 277
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Book Description
A remarkable cross-cultural history that rescues the swastika, an ancient Buddhist symbol, from its deployment by the forces of hate. The swastika has been used for over three thousand years by billions of people in many cultures and religions—including Buddhism, Jainism and Hinduism—as an auspicious symbol of the sun and good fortune. However, beginning with its hijacking and misappropriation by Nazi Germany, it has also been used, and continues to be used, as a symbol of hate in the Western World. Hitler's device is in fact a "hooked cross." Rev. Nakagaki's book explains how and why these symbols got confused, and offers a path to peace, understanding, and reconciliation. Please note: Photographs in the digital edition of the books are in color. Photographs in the print edition are in black and white.
Author: Robert M. Jarvis
Publisher:
ISBN: 9781531012526
Category : Gambling
Languages : en
Pages : 208
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Book Description
Author: Peter O'Brien
Publisher: Psychology Press
ISBN: 9780415138512
Category : History
Languages : en
Pages : 152
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Book Description
First published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Eberhard Reuss
Publisher: Haynes Publishing
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 398
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Book Description
Motor sports.
Author: Malcolm Quinn
Publisher: Routledge
ISBN: 1134854951
Category : Education
Languages : en
Pages : 209
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Book Description
Despite the enormous amount of material about Nazism, there has been no substantial work on its emblem, the swastika. This original contribution examines the popular appeal of the archaic image of the swastika: the tradition of the symbol.
Author: Donald Kenrick
Publisher: Univ of Hertfordshire Press
ISBN: 9781902806808
Category : History
Languages : en
Pages : 196
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Book Description
non-Gypsies who tried to protect the innocent victims of fascism at the risk of their own lives." "This revised edition contains an expanded section on Romania as well as new illustrations and reference notes. The text has been updated to reflect newly available source material." --Book Jacket.
