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Author: Pamela E. Swett
Publisher: Stanford University Press
ISBN: 0804788839
Category : History
Languages : en
Pages : 361
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Book Description
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Author: Pamela E. Swett
Publisher: Stanford University Press
ISBN: 0804788839
Category : History
Languages : en
Pages : 361
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Book Description
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.
Author: Nicholas J. O'Shaughnessy
Publisher: Hurst & Company
ISBN: 1849043523
Category : History
Languages : en
Pages : 360
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Book Description
Hitler was one of the few politicians who understood that persuasion was everything, deployed to anchor an entire regime in the confections of imagery, rhetoric and dramaturgy. The Nazis pursued propaganda not just as a tool, an instrument of government, but also as the totality, the raison d'être, the medium through which power itself was exercised. Moreover, Nicholas O'Shaughnessy argues, Hitler, not Goebbels, was the prime mover in the propaganda regime of the Third Reich - its editor and first author. Under the Reich everything was a propaganda medium, a building-block of public consciousness, from typography to communiqués, to architecture, to weapons design. There were groups to initiate rumours and groups to spread graffiti. Everything could be interrogated for its propaganda potential, every surface inscribed with polemical meaning, whether an enemy city's name, an historical epic or the poster on a neighbourhood wall. But Hitler was in no sense an innovator - his ideas were always second-hand. Rather his expertise was as a packager, fashioning from the accumulated mass of icons and ideas, the historic debris, the labyrinths and byways of the German mind, a modern and brilliant political show articulated through deftly managed symbols and rituals. The Reich would have been unthinkable without propaganda - it would not have been the Reich.
Author: Katharine Burdekin
Publisher: Feminist Press at CUNY
ISBN: 9780935312560
Category : Fiction
Languages : en
Pages : 212
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Book Description
In a "feudal Europe seven centuries into post-Hitlerian society, Burdekin's novel explores the connection between gender and political power and anticipates modern feminist science fiction."--Cover.
Author: Arnie Bernstein
Publisher: Macmillan
ISBN: 1250006716
Category : History
Languages : en
Pages : 368
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Book Description
A history of the German-American Bund traces the efforts of Fritz Kuhn and his followers to overthrow the U.S. government with a fascist dictatorship, tracing their private and public meetings, the development of their own version of the SS and Hitler Youth and the politicians, lawyer, journalist and criminals who used respective means to counter the movement.
Author: John Bradshaw Holt
Publisher:
ISBN:
Category : Germany
Languages : en
Pages : 282
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Book Description
Author: Malcolm Quinn
Publisher: Routledge
ISBN: 1134854951
Category : Education
Languages : en
Pages : 209
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Book Description
Despite the enormous amount of material about Nazism, there has been no substantial work on its emblem, the swastika. This original contribution examines the popular appeal of the archaic image of the swastika: the tradition of the symbol.
Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581157894
Category : Design
Languages : en
Pages : 235
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Book Description
"Forces even the most sophisticated to rethink and rework their ideas of how images work in the world."--School Library Journal.* Traces the history of the swastika, from religious symbol to reviled symbol * More than 175 illustrations * Powerful examination of the impact of one graphic symbol on society. This acclaimed examination of the most powerful symbol ever created is now available in paperback. The rise and fall of the swastika, and its mysteries and misunderstandings, are fully explained and explored. Readers will be captivated by the twists and turns of the symbol’s fortunes, from its pre-Nazi religious and commercial uses, to the Nazi appropriation and misuse of the form, to its contemporary applications as both a racist and an apolitical logo. In a new afterword, author Steven Heller discusses the controversy around ideas to ban the symbol and public reaction to the book since it was first published. This is a classic story, masterfully told, about how one graphic symbol can endure and influence culture for generations. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Tim Heath
Publisher: Pen and Sword History
ISBN: 1526791455
Category : History
Languages : en
Pages : 282
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Book Description
Sex under the Swastika is a journey through the dark secretive corridors of the Third Reich’s powerbase and it’s near-pathological sexual obsession with young women, sex, Satanism and the occult. Based on interviews, eyewitness accounts and using newly revealed material from the sons and daughters of former SS officers who were part of Adolf Hitler and Reinhard Heydrich’s personal staff, we learn about the sexual conduct, affairs, scandals and fetishes of some of Hitler’s most trusted advocates, who used their positions of trust to execute their warped fantasies. It reveals how many leading Nazi’s were actively involved in occult rituals and sexual practices, and how the abuse suffered by many young men and women was only permissible through the filtering down from the highest echelons of the regime, which was prepared to turn a blind eye. Learn about the exotic sex and drug-fuelled private cocktail parties of the Nazi political elite that spread far and wide into the society over which it presided. An unapologetically provocative volume, Sex Under the Swastika is an exploration of the Third Reich’s darkest secrets, which left blood on the crisp white sheets of a nation and caused many to remain silent for decades after the death of National Socialist Germany. This unique work leaves the reader to make up his or her own mind as to the perverse, warped nature and the guilt and complicity of one of history’s most sexually exploitive and evil empires.
Author: Malcolm Quinn
Publisher: Burns & Oates
ISBN: 041510095X
Category : History
Languages : en
Pages : 176
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Book Description
Despite the enormous amount of material about Nazism, there has been no substantial work on its emblem, the swastika. This original contribution examines the popular appeal of the archaic image of the swastika: the tradition of the symbol.
Author: Kristin Semmens
Publisher:
ISBN: 9781350142831
Category : Germany
Languages : en
Pages : 0
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Book Description
