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Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 1136027866
Category : Language Arts & Disciplines
Languages : en
Pages : 530
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Book Description
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author: John Allen Hendricks
Publisher: CRC Press
ISBN: 1136027866
Category : Language Arts & Disciplines
Languages : en
Pages : 530
Get Book Here
Book Description
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author:
Publisher:
ISBN:
Category : Radio
Languages : en
Pages : 1006
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Book Description
Author: John Hendricks
Publisher: Routledge
ISBN: 1351816330
Category : Language Arts & Disciplines
Languages : en
Pages : 483
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Book Description
The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.
Author: SMULYAN SUSAN
Publisher: Smithsonian
ISBN: 9781560986867
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
And now a word from our sponsor.... When the first radio stations signed on in the 1920s, this phrase was unknown to listeners. Fifteen years later, however, advertising ruled the airwaves. Selling Radio recounts the initial difficult coupling of broadcasting and advertising, shows how the triumph of advertising transformed the content of radio programming, and exposes the complicity of business, technology, and government in reducing the promise of radio to the adage that "time is money". Susan Smulyan argues that the emergence of commercialized broadcasting was not an inevitable development but rather the result of a bitter struggle over the form and content of the new technology. Initially schools, churches, and small businesses sponsored stations, broadcasting local sporting events and such home-grown comedy and musical acts as "The Happiness Boys". In the mid-1920s, the enthusiasm that greeted the idea of a national broadcasting system quickly soured with the announcement that wired networks using ATandT's long lines would be financed by selling radio time to advertisers. Early opponents of commercial radio included not only listeners but also station owners, educators, religious leaders, and Secretary of Commerce Herbert Hoover, all of whom decried the "worthless stuff" of advertising. Even prospective advertisers doubted that radio ads would work. Selling Radio describes how the radio industry overcame the opposition and in the process dramatically altered the content of broadcasting. As listeners were reduced to consumers, folksy regional programs were replaced with slick, fully scripted shows and schedules created by sponsors to attract a nationwide audience. With the passage ofthe Communications Act of 1934, the paradigm of commercial-driven programming was established and later adopted without question by the next great communications technology - television.
Author:
Publisher:
ISBN:
Category : Electronics
Languages : en
Pages : 1270
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Book Description
Some issues, 1943-July 1948, include separately paged and numbered section called Radio-electronic engineering edition (called Radionics edition in 1943).
Author:
Publisher:
ISBN:
Category : Music trade
Languages : en
Pages : 1346
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Book Description
Author: Philippines. Batasang Pambansa
Publisher:
ISBN:
Category : Philippines
Languages : en
Pages : 420
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 512
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Book Description
Author: Christian O’Connell
Publisher: HarperCollins UK
ISBN: 0008200572
Category : Juvenile Fiction
Languages : en
Pages : 185
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Book Description
From leading breakfast radio star Christian O’Connell comes a brilliant and laugh-out-loud story of an ordinary boy with an extraordinary secret radio show. (Broadcast from his shed.)
Author: Prof. (Dr.) Raj Misra
Publisher: OrangeBooks Publication
ISBN:
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
COMMUNITY RADIO by the people For the People is a book for the media students of both under graduation and post graduation level. It underlines the journey of Community Radio in wold and particularly in India. How it works help people to talk among their community about problems and solutions. It empowers people from various community especially the women to fight for their right and voice their concerns and demands. Community Radio gives a tool to the community to raise their voice against wrong rituals followed by the people in the name of religious, social or family traditions. This book also recommends way to improve the condition of Community Radio in India.
