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Author: Sally Franson
Publisher: Dial Press
ISBN: 0399592059
Category : Fiction
Languages : en
Pages : 290
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Book Description
With “elements of The Bold Type, Mad Men, and The Devil Wears Prada” (Entetainment Weekly), a young woman navigates a tricky twenty-first-century career—and the trickier question of who she wants to be—in this savagely wise debut novel Casey Pendergast is losing her way. Once a book-loving English major, Casey lands a job at a top ad agency that highly values her ability to tell a good story. Her best friend thinks she’s a sellout, but Casey tells herself that she’s just paying the bills—and she can’t help that she has champagne taste. When her hard-to-please boss assigns her to a top-secret campaign that pairs literary authors with corporations hungry for upmarket cachet, Casey is both excited and skeptical. But as she crisscrosses America, wooing her former idols, she’s shocked at how quickly they compromise their integrity: A short-story writer leaves academia to craft campaigns for a plus-size clothing chain, a reclusive nature writer signs away her life’s work to a manufacturer of granola bars. When she falls in love with one of her authors, Casey can no longer ignore her own nagging doubts about the human cost of her success. By the time the year’s biggest book festival rolls around in Las Vegas, it will take every ounce of Casey’s moxie to undo the damage—and, hopefully, save her own soul. Told in an unforgettable voice, with razor-sharp observations about everything from feminism to pop culture to social media, A Lady’s Guide to Selling Out is the story of a young woman untangling the contradictions of our era and trying to escape the rat race—by any means necessary. Praise for A Lady’s Guide to Selling Out “Bitingly funny . . . [Sally] Franson’s snappy debut nimbly skewers the high-flying world of advertising and romance in the age of social media. . . . Franson’s irresistibly flawed heroine holds her own as she strives to find honesty, meaning, and even love in a demanding world, resulting in an addictive, escapist novel.”—Publishers Weekly “A high-spirited heroine loses herself in a vortex of modern striving in this debut novel. . . . Come for the hilarious narration, stay for the whirlwind plot, luxuriate in the satirical gleam.”—Kirkus Reviews “A wry, observant take on career success and ambition.”—New York Post “A book lover is torn between a cushy gig and . . . well, her soul, basically.”—Cosmopolitan
Author: Sally Franson
Publisher: Dial Press
ISBN: 0399592059
Category : Fiction
Languages : en
Pages : 290
Get Book Here
Book Description
With “elements of The Bold Type, Mad Men, and The Devil Wears Prada” (Entetainment Weekly), a young woman navigates a tricky twenty-first-century career—and the trickier question of who she wants to be—in this savagely wise debut novel Casey Pendergast is losing her way. Once a book-loving English major, Casey lands a job at a top ad agency that highly values her ability to tell a good story. Her best friend thinks she’s a sellout, but Casey tells herself that she’s just paying the bills—and she can’t help that she has champagne taste. When her hard-to-please boss assigns her to a top-secret campaign that pairs literary authors with corporations hungry for upmarket cachet, Casey is both excited and skeptical. But as she crisscrosses America, wooing her former idols, she’s shocked at how quickly they compromise their integrity: A short-story writer leaves academia to craft campaigns for a plus-size clothing chain, a reclusive nature writer signs away her life’s work to a manufacturer of granola bars. When she falls in love with one of her authors, Casey can no longer ignore her own nagging doubts about the human cost of her success. By the time the year’s biggest book festival rolls around in Las Vegas, it will take every ounce of Casey’s moxie to undo the damage—and, hopefully, save her own soul. Told in an unforgettable voice, with razor-sharp observations about everything from feminism to pop culture to social media, A Lady’s Guide to Selling Out is the story of a young woman untangling the contradictions of our era and trying to escape the rat race—by any means necessary. Praise for A Lady’s Guide to Selling Out “Bitingly funny . . . [Sally] Franson’s snappy debut nimbly skewers the high-flying world of advertising and romance in the age of social media. . . . Franson’s irresistibly flawed heroine holds her own as she strives to find honesty, meaning, and even love in a demanding world, resulting in an addictive, escapist novel.”—Publishers Weekly “A high-spirited heroine loses herself in a vortex of modern striving in this debut novel. . . . Come for the hilarious narration, stay for the whirlwind plot, luxuriate in the satirical gleam.”—Kirkus Reviews “A wry, observant take on career success and ambition.”—New York Post “A book lover is torn between a cushy gig and . . . well, her soul, basically.”—Cosmopolitan
Author: Alexandra Chasin
Publisher: Palgrave Macmillan
ISBN: 9780312214494
Category : Social Science
Languages : en
Pages : 344
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Book Description
Examines the relationship between the recent marketing aimed at the gay community and the movement that struggles to achieve equal rights for gay men and lesbians.
Author: Marc Ecko
Publisher: Simon and Schuster
ISBN: 1451685319
Category : Biography & Autobiography
Languages : en
Pages : 304
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Book Description
"One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--
Author: Dan Ozzi
Publisher: Mariner Books
ISBN: 0358244307
Category : Biography & Autobiography
Languages : en
Pages : 429
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Book Description
"From celebrated music writer Dan Ozzi comes a comprehensive chronicle of the punk music scene's evolution from the early nineties to the mid-aughts, following eleven bands as they dissolved, "sold out," and rose to surprise stardom. From its inception, punk music has been identified by two factors: its proximity to "authenticity," and its reliance on an antiestablishment ethos. Yet, in the mid- to late '90s, major record labels sought to capitalize on punk's rebellious undertones, leading to a schism in the scene: to accept the cash flow of the majors, or stick to indie cred?Sellout chronicles the evolution of the punk scene during this era, focusing on prominent bands as they experienced the last "gold rush" of the music industry. Within it, music writer Dan Ozzi follows the rise of successful bands like Green Day and Jimmy Eat World, as well as the implosion of groups like Jawbreaker and At the Drive-In, who buckled under the pressure of their striving labels. Featuring original interviews and personal stories from members of eleven of modern punk's most (in)famous bands, Sellout is the history of the evolution of the music industry, and a punk rock lover's guide to the chaotic darlings of the post-grunge era. "--
Author: Sunny Vanderbeck
Publisher:
ISBN: 9781733632706
Category :
Languages : en
Pages :
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Book Description
Author: Bethany Klein
Publisher: Bloomsbury Publishing USA
ISBN: 150133932X
Category : Music
Languages : en
Pages : 240
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Book Description
The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of 'selling out' are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization? Selling Out traces the evolution of 'selling out' debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.
Author: Amanda Lees
Publisher:
ISBN: 9780330392358
Category :
Languages : en
Pages : 293
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Book Description
Had Alex only known that Nick had more than one reason to be nervous, she would never have knocked on his hotel room door. No one must ever know what happened in the room that night, but, of course, everyone finds out.
Author: Andy Paul
Publisher: Page Two
ISBN: 1989603572
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Forget everything you learned about selling. Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want? In Sell without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book. #DeathToSalesy
Author: J. R. Martin
Publisher: Bookhouse Fulfillment
ISBN: 9781592984961
Category : Political Science
Languages : en
Pages : 375
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Book Description
"Selling U.S. out is not about some grand conspiracy. It is about how the toxic combination of ignorance, negligence, political ideology, corruption, and greed drove bad trade and economic policies that culminated in the economic collapse of 2008. While the trillions of dollars the U.S. government borrowed and injected into the system averted a total system meltdown, the borrowed money did not address the underlying issues, it is only a matter of time before the system fails again with catastrophic consequences for the U.S. economy and our overall way of life. The time has come for us to set aside partisan politics and come together, as one nation, to ensure that "The Glorious Cause of America" continues, and is passed on to future generations. It is time for us to put America and Americans first again"--Cover.
Author: Landy Chase
Publisher: McGraw Hill Professional
ISBN: 007174228X
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Become a Dominant Predator in today’s dog-eat-dog sales environment There’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you—and your competitors—and choose from multiple options. They know that pitting you against your competition always works to their benefit. In today’s sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators—salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because he’s the one who teaches them how to do it. Now, it’s your turn. In Competitive Selling, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. You’ll learn how to: Identify your competition before meeting with the buyer Open competitive selling opportunities Out-flank your competitors using the Client Needs Analysis Eliminate competitors without badmouthing them Stand out to the decision makers Win sales even as the higher-priced option It’s a jungle out there. The goal in today’s winner-take-all world of selling is to make every selling opportunity an unfair fight—in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. Competitive Selling provides the techniques and skills for seizing the advantage before they even see you coming.
