Advertising & Selling Magazine PDF Download
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2188
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2188
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Book Description
Author: Shirley Biagi
Publisher: Prentice Hall
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 170
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Book Description
Author: Charles Warner
Publisher: John Wiley & Sons
ISBN: 1444359274
Category : Business & Economics
Languages : en
Pages : 617
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Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Author: Don McKinney
Publisher: Writers Digest Books
ISBN: 9780898796421
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
Offers advice to beginners on writing and selling magazine articles, discussing queries, leads, and story enders
Author: David E. Sumner
Publisher: Peter Lang
ISBN: 9780820476179
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the «micro» view - individual magazines - to the «macro» view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1130
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Book Description
Author: Carol Harris
Publisher: How To Books Ltd
ISBN: 9781857039641
Category : Design
Languages : en
Pages : 196
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Book Description
This comprehensive guide is filled with great ideas, practical help, and straightforward guidance for anyone planning their own publication. It covers newspapers, magazines, journals, newsletters, electronic newsletters, and e-zines.
Author: Simon Whaley
Publisher: Simon Whaley
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 231
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Book Description
Do you want to write magazine articles, but don’t know where to start? Or perhaps you want to break into new markets, but are not sure how. The Complete Article Writer will show you how to do all that… and more! Writing for the magazine market is the easiest publishing market to break into. But only if you can come up with the right idea for the right market at the right time. The Complete Article Writer shows you how to do that, time and time again. It also reveals how to maximise your article ideas: don’t write one article - write six or more! The Complete Article Writer shows you how to analyse a publication to identify its readership and the freelancing opportunities within it. Then it guides you into twisting your idea so it appeals to the core readership and the most important reader of all - the editor. With detailed advice about beginnings, middles and endings (the variety of different middle structures you can use to exploit your ideas further), along with other pieces of page furniture, including boxouts, sidebars and photos, The Complete Article Writer tells you how to offer an editor the complete package. Discover how to pitch your ideas and sell your article first before writing a single word. Learn how to negotiate the minefield of publishing rights and keep control of more of your work. Master all this and you will become The Complete Article Writer. Simon Whaley’s articles have appeared in a variety of publications, including: BBC Countryfile, Country Walking, Lakeland Walker, The Simple Things, Cumbria, Discover Britain, British Heritage, Writing Magazine, The People’s Friend, Coast and Outdoor Photography. Enjoy creative writing? Looking to get into freelance writing? Check out The Practical Writer Series for easy-to-implement advice.
Author: Ed Shane
Publisher: CRC Press
ISBN: 1136026266
Category : Language Arts & Disciplines
Languages : en
Pages : 488
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Book Description
"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. This new definition reflects the customer-orientation of today's marketing environment as well as the product-orientation of selling. Today's selling is a win/win proposition, a win for the seller and a win for the customer. Using interviews with industry leaders and reports of their selling experiences, Selling Electronic Media shares insight and practical advice in the basics of selling: · prospecting · qualifying · needs analysis · presentations · answering objections · closing · relationship management Focusing on the merging and converging of electronic media and the need for branding of media at all levels, this highly readable book offers complete coverage of advertising sales for radio, television and cable, plus the new and emerging mass communication technologies, primarily those generated by the Internet. Selling Electronic Media is enhanced with review highlights and discussion points and illustrated throughout with visuals used by media outlets to market commercials and their audience reach. Students pursuing sales and marketing careers in electronic media and professionals wishing to reinforce their understanding of the merging and converging media environment will find what they need in the pages of this book.
Author: James B. Kobak
Publisher: M. Evans
ISBN: 1590771796
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.
