Selling Europe to the World

Selling Europe to the World PDF Author: Pierre-Yves Donzé
Publisher: Bloomsbury Publishing
ISBN: 1350335797
Category : Business & Economics
Languages : en
Pages : 185

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Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Selling Europe to the World

Selling Europe to the World PDF Author: Pierre-Yves Donzé
Publisher: Bloomsbury Publishing
ISBN: 1350335797
Category : Business & Economics
Languages : en
Pages : 185

Get Book Here

Book Description
Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

Buying and Selling

Buying and Selling PDF Author: Shanti Graheli
Publisher: BRILL
ISBN: 9004340394
Category : History
Languages : en
Pages : 583

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Book Description
Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.

Rick Steves Europe Through the Back Door

Rick Steves Europe Through the Back Door PDF Author: Rick Steves
Publisher: Rick Steves
ISBN: 1631216260
Category : Travel
Languages : en
Pages : 1115

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Book Description
You can count on Rick Steves to tell you what you really need to know when traveling through Europe. With Rick Steves Europe Through the Back Door, you'll learn how to: Plan your itinerary and maximize your time Pack light and right Find good-value hotels and restaurants Travel smoothly by train, bus, car, and plane Avoid crowds and tourist scams Hurdle the language barrier Understand cultural differences and connect with locals Save money while enjoying the trip of a lifetime After 30+ years of exploring Europe, Rick considers this travel skills handbook his life's work, and with his expert introductions to the top destinations in Europe, choosing your next trip will be easy and stress-free. Using the travel skills in this book, you'll experience the culture like a local, spend less money, and have more fun.

The French Book Trade in Enlightenment Europe I

The French Book Trade in Enlightenment Europe I PDF Author: Mark Curran
Publisher: Bloomsbury Publishing
ISBN: 1441111697
Category : History
Languages : en
Pages : 249

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Book Description
This volume is a ground-breaking contribution to enlightenment studies and the international and cross-cultural history of print. The result of a five year research project, the volume traces the output and dissemination of books and how reading tastes changed in the years 1769-1794. Mapping the book trade of the Société Typographique de Neuchâtel (STN), a Swiss publisher-wholesaler which operated throughout Europe, the authors reconstruct the cosmopolitan elite culture of the later enlightenment, incorporating many engaging case studies. The STN's archives are uniquely rich in both detail and range, and while these archives have long attracted book historians (notably Robert Darnton, a leading scholar of the Enlightenment), existing work is fragmentary and limited in scope. By means of comparative study, the author considers the entire book market across Europe, making local, regional and chronological nuances, based on advanced taxonomies of subject content, author information, markers of illegality and much more. This volume is, in short, the most diverse and detailed study of the late 18th-century book trade yet, while offering fresh insights into the enlightenment.

New Old World

New Old World PDF Author: Pallavi Aiyar
Publisher: Macmillan
ISBN: 125007231X
Category : Biography & Autobiography
Languages : en
Pages : 318

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Book Description
Award-winning journalist Pallavi Aiyar brings a unique Asian perspective to Europe's current crises

The Ascendancy of Europe

The Ascendancy of Europe PDF Author: M.S. Anderson
Publisher: Routledge
ISBN: 1317868528
Category : History
Languages : en
Pages : 461

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Book Description
This new edition of the seminal and best selling history of Europe's century of global ascendancy includes a new introduction and bibliography. The carefully drawn discussions are pulled together and reinforced by a new afterword. Presented in a new textbook format and thoroughly revised throughout, the survey provides students with an invaluable guide to a notoriously complex period. Lucidly written and constructed as a series of essays, the text covers the political and economic balance of power, the mechanics of government, economy and society, states, nations, europe and the world, Armed Forces and war and romanticism, evolution and consciousness. Reviews of the previous editions`Anderson's book is one of the few that explains economic, social, military, intellectual and colonial developments in a clear, precise and engaging manner.'Teaching History `Packed with shrewdness, wisdom and well-directed erudition...invaluble to university students and teachers.' British Book News

World War Z

World War Z PDF Author: Max Brooks
Publisher: Broadway Books
ISBN: 0770437400
Category : Fiction
Languages : en
Pages : 434

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Book Description
An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

Why Europe Will Run the 21st Century

Why Europe Will Run the 21st Century PDF Author: Mark Leonard
Publisher: HarperCollins UK
ISBN: 0007398395
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Those who believe Europe to be weak and ineffectual are wrong. Turning conventional wisdom on its head Why Europe Will Run the 21st Century sets out a vision for a century in which Europe will dominate, not America. This is the book that will make your mind up about Europe.

I Have No Mouth & I Must Scream

I Have No Mouth & I Must Scream PDF Author: Harlan Ellison
Publisher: Open Road Media
ISBN: 1497609615
Category : Fiction
Languages : en
Pages : 167

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Book Description
Seven stunning stories of speculative fiction by the author of A Boy and His Dog. In a post-apocalyptic world, four men and one woman are all that remain of the human race, brought to near extinction by an artificial intelligence. Programmed to wage war on behalf of its creators, the AI became self-aware and turned against humanity. The five survivors are prisoners, kept alive and subjected to brutal torture by the hateful and sadistic machine in an endless cycle of violence. This story and six more groundbreaking and inventive tales that probe the depths of mortal experience prove why Grand Master of Science Fiction Harlan Ellison has earned the many accolades to his credit and remains one of the most original voices in American literature. I Have No Mouth and I Must Scream also includes “Big Sam Was My Friend,” “Eyes of Dust,” “World of the Myth,” “Lonelyache,” Hugo Award finalist “Delusion for a Dragon Slayer,” and Hugo and Nebula Award finalist “Pretty Maggie Moneyeyes.”

Europe Today and Tomorrow

Europe Today and Tomorrow PDF Author: Pope Benedict XVI
Publisher: Ignatius Press
ISBN: 1586171348
Category : Religion
Languages : en
Pages : 109

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Book Description
Written in late 2004, Ratzinger raises serious questions about the issues facing Europe amidst the new European Union and forming of a European Constitution. Some of the main issues he raises include: How did Europe originate and what are its boundaries? Who has the right to call himself European and be admitted into the new Eurpoe? What about the spiritual roots of Europe and the moral foundation she is founded on? Ratzinger sees the lack of focus on these fundamental questions in the forming of a new Europe as a very serious dilemma for the furture of Europe, and the world.