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Author: Daniel D. Herchenroether
Publisher: Selling Air
ISBN: 0975422405
Category : Stock Market Bubble, 1995-2000
Languages : en
Pages : 340
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Book Description
Author: Daniel D. Herchenroether
Publisher: Selling Air
ISBN: 0975422405
Category : Stock Market Bubble, 1995-2000
Languages : en
Pages : 340
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Book Description
Author: Thomas Streeter
Publisher: University of Chicago Press
ISBN: 0226777227
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author: Steve Call
Publisher: Texas A&M University Press
ISBN: 9781603440912
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
In Selling Air Power, Steve Call provides the first comprehensive study of the efforts of post-war air power advocates to harness popular culture in support of their agenda. In the 1940s and much of the 1950s, hardly a month went by without at least one blatantly pro-air power article appearing in general interest magazines. Public fascination with flight helped create and sustain exaggerated expectations for air power in the minds of both its official proponents and the American public. Articles in the Saturday Evening Post, Reader's Digest, and Life trumpeted the secure future assured by American air superiority. Military figures like Henry H. "Hap" Arnold and Curtis E. LeMay, radio-television personalities such as Arthur Godfrey, cartoon figures like Steve Canyon, and actors like Jimmy Stewart played key roles in the unfolding campaign. Movies like Twelve O'Clock High!, The Court-Martial of Billy Mitchell, and A Gathering of Eagles projected onto the public imagination vivid images confirming what was coming to be the accepted wisdom: that America's safety against the Soviet threat could best be guaranteed by air power, coupled with nuclear capability. But as the Cold War continued and the specter of the mushroom cloud grew more prominent in American minds, another, more sinister interpretation began to take hold. Call chronicles the shift away from the heroic, patriotic posture of the years just after World War II, toward the threatening, even bizarre imagery of books and movies like Catch-22, On the Beach, and Dr. Strangelove. Call's careful analysis goes beyond the public relations campaigns to probe the intellectual climate that shaped them and gave them power. Selling Air Power adds a critical layer of understanding to studies in military and aviation history, as well as American popular culture.
Author: Thomas Streeter
Publisher: University of Chicago Press
ISBN: 0226777294
Category : Social Science
Languages : en
Pages : 354
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Book Description
In this interdisciplinary study of the laws and policies associated with commercial radio and television, Thomas Streeter reverses the usual take on broadcasting and markets by showing that government regulation creates rather than intervenes in the market. Analyzing the processes by which commercial media are organized, Streeter asks how it is possible to take the practice of broadcasting—the reproduction of disembodied sounds and pictures for dissemination to vast unseen audiences—and constitute it as something that can be bought, owned, and sold. With an impressive command of broadcast history, as well as critical and cultural studies of the media, Streeter shows that liberal marketplace principles—ideas of individuality, property, public interest, and markets—have come into contradiction with themselves. Commercial broadcasting is dependent on government privileges, and Streeter provides a searching critique of the political choices of corporate liberalism that shape our landscape of cultural property and electronic intangibles.
Author: Michael Youngs
Publisher: iUniverse
ISBN: 0595349609
Category : Business & Economics
Languages : en
Pages : 50
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Book Description
WHAT INDUSTRY PROFESSIONALS SAID ABOUT MICHAEL YOUNGS At HVAC COMFORTECH 2004 "The sun was shining on you today" "You don't get rattled" Sharon Roberts, Roberts & Roberts "You have a sense of humor" "You are charming" "He knows how to sell" "He has a pocket full of sales techniques that work, and he knows how to use them" "This was good" Charlie Greer, HVACPROFITBOOSTERS.COM "You brought it" "I'm on board with you" "That was super" Michael Moore, V.P. International Service Leadership Plus many other positive attributes from Ruth King, HVACChannel.TV, Steve Howard, The ACT Group, Inc. and others...
Author: Tom Hopkins
Publisher: John Wiley & Sons
ISBN: 1118047311
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
Your hands-on guide to the most up-to-date selling strategies and techniques Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business? No matter your level of skill, this guide will help you lay a foundation for sales success, with the latest information on how to research your prospects, break down the steps of the sales process, follow up with happy customers, and much more. The wonderful world of selling — discover what selling is (and isn't) and find out how mastering selling skills can benefit all areas of your life Stand out from the crowd — find out how knowing your clients sets you apart from average persuaders and helps you hear more yeses Scale the steps to success — discover the seven steps of the selling cycle to score appointments, make a good impression, give winning presentations, address client concerns, close sales,and more If you build it, they will come — take your career to the next level with valuable tips on how to stay in touch with clients, harness the power of the Internet to make more sales, manage your time wisely, and partner with others Open the book and find: Tips for approaching selling with passion and a positive attitude The latest prospecting and qualification strategies Top techniques for sales presentations Helpful hints on handling client concerns Guidance on getting referrals The scoop on using the latest technology to your advantage Information on establishing goals and planning your time efficiently Advice on staying upbeat when you don't succeed Learn to: Be truly well-prepared for every selling situation you encounter or create Close sales in seven steps or less Take advantage of the latest technology during the selling process Set and achieve sales goals to grow your business
Author: Eli Gifford
Publisher: Book Publishing Company (TN)
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 96
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Book Description
Presents the vision of Chief Seattle and his desire for all people to live in harmony with each other and the earth.
Author: United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Aviation
Publisher:
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 644
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Book Description
Author: Billy C. Langley
Publisher: The Fairmont Press, Inc.
ISBN: 0881733466
Category : Air conditioning
Languages : en
Pages : 420
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Book Description
This text provides a guide to the specification and application of all types of commercial and residential air conditioning equipment. It guides the reader through each step of the process of proper system design, including equipment selection, sizing, placement and installation.
Author: United States. Congress. House. Committee on Small Business. Subcommittee on Antitrust and Restraint of Trade Activities Affecting Small Business
Publisher:
ISBN:
Category : Airlines
Languages : en
Pages : 364
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Book Description
