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Author: Olga Mizrahi
Publisher: Red Wheel/Weiser
ISBN: 160163434X
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.
Author: Olga Mizrahi
Publisher: Red Wheel/Weiser
ISBN: 160163434X
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.
Author: David Leheny
Publisher: Cornell University Press
ISBN: 1501727583
Category : Political Science
Languages : en
Pages : 250
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Book Description
In 1999, responding to international concerns about the sexual exploitation of children, the Japanese Diet voted unanimously to ban child prostitution and child pornography. Two years later, in the wake of 9/11, Junichiro Koizumi's cabinet radically shifted government counterterrorism policy toward new military solutions, and away from an earlier emphasis on law enforcement. Although they seem unrelated, these two policies reveal the unintended consequences of attempts to enforce international norms at the national level. In Think Global, Fear Local, David Leheny posits that when states abide by international agreements to clamp down on transnational crime and security concerns, they respond not to an amorphous international problem but rather to more deeply held and proximate fears. Although opponents of child prostitution and pornography were primarily concerned about the victimization of children in poor nations by wealthy foreigners, the Japanese law has been largely used to crack down on "compensated dating," in which middle-class Japanese schoolgirls date and sometimes have sex with adults. Many Japanese policymakers viewed these girls as villains, and subsequent legal developments have aimed to constrain teenage sexual activities as well as to punish predatory adults. Likewise, following changes in the country's counterterrorism policy, some Japanese leaders have redefined a host of other threats—especially from North Korea—as "terrorist" menaces requiring a more robust and active Japanese military. Drawing from sources as diverse as parliamentary debate records and contemporary film and literature, Leheny uses these two very different cases to argue that international norms can serve as political tools, allowing states to enhance their coercive authority.
Author: Ellie Harrison
Publisher: Luath Press Ltd
ISBN: 1912387646
Category : Political Science
Languages : en
Pages : 437
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Book Description
How would your career, social life, family ties, carbon footprint and mental health be affected if you could not leave the city where you live? Artist Ellie Harrison sparked a fast-and-furious debate about class, capitalism, art, education and much more, when news of her year-long project The Glasgow Effect went viral at the start of 2016. Named after the term used to describe Glasgow's mysteriously poor public health and funded to the tune of £15,000 by Creative Scotland, this controversial 'durational performance' centred on a simple proposition – that the artist would refuse to travel beyond Glasgow's city limits, or use any vehicles except her bike, for a whole calendar year.
Author: Walter Stephen
Publisher:
ISBN: 9781910745090
Category : City planners
Languages : en
Pages : 0
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Book Description
Statement of responsibility partially taken from cover.
Author: Olga Mizrahi
Publisher: Greenleaf Book Group
ISBN: 1626344949
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Win in a world of increasing choice by becoming the clear, unique fit. The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? Freelancers need to clearly answer “Why choose you?” so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up. The Gig Is Up offers the best boots-on-the-ground methods for success, by evolving the reader’s perspective and process. Many books on the gig economy focus on letting people live out their dreams, instead of looking at the realities of what it truly takes to win in a world of increasing choice. People need to understand how to compete and how to put the best version of themselves up front and center. The goal in competing today is to not only be chosen, but to move toward becoming the only choice, over and over again
Author: Gert-Jan Hospers
Publisher: Springer
ISBN: 3319124129
Category : Social Science
Languages : en
Pages : 91
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Book Description
This book explores the challenges population decline presents for Europe’s urban and rural areas. It features recent demographic data and trends not only for Europe as a whole, but also for selected countries, and compares growth and shrinkage from a historical as well as a theoretical perspective. In addition, the book critically reviews relevant notions from geography, sociology, and public administration. It also identifies good practices across Europe. Throughout, theories are complemented with concrete examples and proposals are made on how to tackle demographic shrinkage in European cities and villages, from attempts to attract new residents to the countryside to innovative ways to guarantee public services. In the end, the authors conclude that solving the challenges caused by population decline require novel ways of thinking and provide answers to such future-oriented questions as: how to ensure the quality of life in an environment that is inhabited by fewer and older people, what investments are needed, and which actors should be involved. Managing Population Decline in Europe’s Urban and Rural Areas offers detailed coverage of an underestimated and complex governance issue that asks for solutions in which citizens have to play an important role. It concludes that shrinkage requires a rethink of the specific tasks and roles of government and presents a way forward based on initiatives currently underway throughout Europe. The book will be a valuable resource for population policy makers as well as students and researchers interested in human geography, urban planning, rural development, European studies, public administration, and other social sciences.
Author: Robert N. Lussier
Publisher: SAGE Publications
ISBN: 1544384173
Category : Business & Economics
Languages : en
Pages : 706
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Book Description
Packed with experiential exercises, self-assessments, and group activities, the Ninth Edition of Management Fundamentals develops essential management skills students can use in their personal and professional lives.
Author: Douglas L. Berger
Publisher: Rowman & Littlefield
ISBN: 1498505120
Category : Philosophy
Languages : en
Pages : 207
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Book Description
Neil Young and Philosophy, edited by Douglas L. Berger, explores the meanings, importance, and philosophical dimensions of the music, career, and life of this prolific singer/songwriter over the past five decades. Neil Young’s music has touched on a broad range of cultural, political and personal issues, all of which have enormous ongoing relevance for our own times. In order to accommodate Young’s artistic breadth, contributions of scholars from a wide variety of fields-- American philosophy, ethics, American Indian philosophy, feminist philosophy, psychology, philosophy of mind and religious studies--are included in this collection. They examine everything from Young’s environmentalism, invocation of American Indian themes, images of women, and interpretations of human relationships to his confrontations with the music industry, his experiments with recording technologies, his approach to social change, and his methods of creativity. The book builds on the fundamental commitment of the Philosophy and Popular Culture series to see the artist as a philosopher.
Author: Malcolm McDonald
Publisher: Elsevier
ISBN: 008050972X
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic planning? * do you know what strategy your customer has for your company? By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management. 'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.
Author: Lars Eckstein
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
