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Author: Marguerita McVay Lynch
Publisher: Windtree Press
ISBN: 1944973834
Category : Language Arts & Disciplines
Languages : en
Pages : 423
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Book Description
Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.
Author: Marguerita McVay Lynch
Publisher: Windtree Press
ISBN: 1944973834
Category : Language Arts & Disciplines
Languages : en
Pages : 423
Get Book Here
Book Description
Have you put your book out there and been disappointed in your sales? Perhaps you’ve tried a variety of marketing tactics to boost discoverability: blog posts, social media, book tours, paid ads in a variety of venues. But nothing is working. The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre. This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
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Book Description
Author: Paul Gillin
Publisher: Linden Publishing
ISBN: 1610350995
Category : Performing Arts
Languages : en
Pages : 446
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Book Description
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.
Author: Robert W. Bly
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 244
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Book Description
Here is a practical "how-to" roadmap by a hugely successful author written for the unpublished massed.
Author: Irene Watson
Publisher: Modern History Press
ISBN: 1932690980
Category : Language Arts & Disciplines
Languages : en
Pages : 230
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Book Description
The industry's most experienced veterans are ready to share their hard-won success secrets with you about... Editing and working with an editorWriting effective proseÿMarketing your productÿAmazon programs and Amazon KindleÿBook Proposals that workÿExploiting Web 2.0 to promote your bookÿBook DesignÿFreelancingÿOnline sales opportunitiesÿBranding yourself or your bookÿBook ReviewsÿGhostWritingÿSelf-PublishingÿExpanding PublicityÿGalleys and ARCs and more...ÿ The distilled wisdom from interviews, reports, and lessons learned from dozens of guests over two years of weekly podcasts is now at your fingertips! Whether youre into nonfiction, childrens books, mysteries, romance, science fiction, or history, you can take your writing and marketing power to new worlds of possibility with ... Authors Access -- Where authors get published and published authors get successful! More information at www.AuthorsAccess.com From Modern History Press www.ModernHistoryPress.com
Author: Maggie McVay Lynch
Publisher: Windtree Press
ISBN: 1947983881
Category : Language Arts & Disciplines
Languages : en
Pages : 802
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Book Description
Frustrated with the plethora of conflicting information on how to self-publish? Wouldn’t it be wonderful to sit down with someone who has already made the mistakes, done the analysis, and will provide you the short cuts—the secrets about the things that work? Now you have that chance with the Career Author Secrets series. Indie Publishing (Self Publishing) has changed dramatically in the past five years. There are now new, easier tools to use for every part of the process—editing, formatting, distribution, sales, and analysis. This boxset contains three books. Secrets Every Author Should Know: Publishing Basics It contains everything a DIY author needs to get her book from manuscript to professional publication in both ebook and print, including: * Why books don’t sell * Options for DIY or contracting professionals *The truth about ISBNs & Copyright Registration * Secrets for formatting your book the easy way * Creating book covers that sell * Making decisions about distribution Secrets to Pricing and Distribution: Ebook, Print and Direct Sales Once you have a finished book, you need to get it into readers’ hands. Loading your book to a vendor looks deceivingly easy. However, the career author knows that each vendor has its own methods for promoting books, performing searches, and identifying ready buyers. You need to take advantage of these differences in order to maximize your profits and discoverability. Capitalize on competitive retail pricing in different markets, and use effective metadata to draw more readers to your books. Learn to: * Write compelling book blurbs for each title that focus on “reader cookies” and • marketing. * Unlock keywords and get access to hidden category options. * Take advantage of search algorithm nuances at Amazon, Barnes and Noble, Kobo, and Apple. * Use aggregators to increase distribution opportunities around the world. * Evaluate opportunities for direct sales to bookstores and individual consumers. Secrets to Effective Author Marketing: It’s More Than ‘Buy My Book’ This book provides specific techniques to exploit the value of your books without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year. In addition this book provides techniques to: * Distinguish specific groups of readers most likely to buy your novel or nonfiction book. * Understand your competition and the advantages that your book offers. * Clarify hooks that capture attention of the media, reviewers, and readers. * Identify where and how to reach readers, reviewers, and media. * Create and implement a consistent brand throughout all marketing efforts. * Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values. * Maximize organic reach and stay to a budget of less than $100 per book campaign. * Develop a long-term online marketing plan.
Author: Albert Griesmayr
Publisher:
ISBN: 9781653965236
Category :
Languages : en
Pages : 140
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Book Description
*More than 100,000 views on Slideshare* What distinguishes successful books from the ones that fail? What distinguishes the most successful books from your own books? Book Marketing Secrets unveils the underlying recipe for creating perennial bestsellers. It uncovers the secrets applied by the most successful authors and publishing houses today. Take a look behind the curtains, and discover what authors like J.K. Rowling, Russell Brunson, and Mark Dawson are doing differently in order to celebrate breakthrough success in book publishing. In Book Marketing Secrets, you'll discover: How to create a perennial bestseller that sells on autopilot and brings in passive income every month How to market your book in a way that is guaranteed for success How to establish a system for getting reviews which brings you reader feedback and online reviews on autopilot How to find the 20% of effort that results in 80% of your book sales How to create stunning book covers that outperform the market How to create winning book descriptions that are based on proven blueprints Why the early bird catches the worm, but the second mouse gets the cheese - and what this has to do with your success as an author What the big publishers do not want you to know And much, much more.... Book Marketing Secrets includes: Countless proven strategies, methods, and tactics for your publishing success The 10 secrets of successful book publishing More than 25 practical examples and checklists An invitation to unlock a special surprise gift The Ultimate Book Marketing Secrets Cheat-sheet Book Marketing Secrets is your ultimate blueprint for creating a perennial bestseller by mastering the fundamentals of successful book publishing. Written by Albert Griesmayr, founder & CEO of the book publishing company Scribando - Novelify, whose personal clients from more than 15 countries have sold more than 2 million copies worldwide. Follow more than 100,000 people who watch his insights on book marketing online, and get the unfair advantage for your publishing business today. Book Marketing Secrets allows you to instantly improve your book marketing and sell more books by mastering the fundamentals of book publishing. Hone your skills with the more than 25 practical exercises and checklists presented throughout the book. Book Marketing Secrets is your key to unlocking the treasure chest of book marketing. Learn what it takes to create a perennial bestseller, learn how to apply the secrets, and sell more books today, tomorrow, and in the future. *Includes time-sensitive secret special surprise gift only available to the first 1,000 readers*
Author: Denny Hatch
Publisher: McGraw Hill Professional
ISBN: 9780844203492
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Author: Derek Murphy
Publisher: Creativindie
ISBN: 9780984655120
Category :
Languages : en
Pages : 160
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Book Description
How to sell a ton of books (even if you're starting with no platform). If you've found this book I'm assuming you have or will soon have a book out on the market, and are exploring ways to turn it into a best-selling powerhouse that will slaughter the competition and pay for your retirement. The indie publishing world is thrilling because of the possible returns, and I hope you and your book do well. You're probably searching for things like "book marketing" and "book promotion" so you can learn how to find readers and convince them to buy your book. But almost everything you read will be wrong. That's because marketing in general is dead. Advertising is dead. Selling and convincing people to buy: also dead. The new law of book sales is this: if you're talking about your book, promoting your book, sharing your book... you're screwing it all up. Don't make "Old School" marketing mistakes that will sabotage your efforts! This book will help you to... Avoid the common mistakes that kill book sales Set up an author platform quickly that will triple your results Use Social Media (like an expert) without being annoying Advertise for maximum impact (at the lowest cost) Make powerful friends online who can move thousands of books Before you spend a lot of money on book marketing services or author publicity... Make sure you've plugged all the holes in your sales funnel so you're not throwing money away. If you're looking for a "Bestseller Campaign" but don't have a big budget... This book will show you plenty of ways to improve sales without spending a dime.
Author: Rhonda Abrams
Publisher:
ISBN: 9781933895055
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Finally The complete, ultimate marketing guide. Successful Marketing: Secrets & Strategies provides entrepreneurs and small business owners with everything they need to know to create a successful marketing plan, attract customers, increase sales, and make more money.
