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Author: Chakchai So In
Publisher: Springer Nature
ISBN: 9819986125
Category :
Languages : en
Pages : 609
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Book Description
Author: Chakchai So In
Publisher: Springer Nature
ISBN: 9819986125
Category :
Languages : en
Pages : 609
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Book Description
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Sacred Heart College
Publisher: Archers & Elevators Publishing House
ISBN: 9383241667
Category : Antiques & Collectibles
Languages : en
Pages :
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Book Description
Author: Dr. S. Usha
Publisher: Beyond Line Publisher
ISBN: 9395659556
Category : Business & Economics
Languages : en
Pages : 339
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Book Description
This book dives deep into the crucial intersection of business and technology, two forces shaping our world. It's a practical guide for executives, business owners, and anyone who wants to understand how technology is transforming industries and corporate strategies. With this book you can discover the real impact of technology, business-technology convergence, adapting to change, practical insights and unveil the intricacies. Don't be left behind. "The Convergence of Business and Technology" equips you with the knowledge and tools you need to thrive in this rapidly evolving digital age.
Author: Dr. S.S. Kalamkar
Publisher: Allied Publishers
ISBN: 8194344468
Category : Business & Economics
Languages : en
Pages : 584
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Book Description
This book is a compendium of papers presented in the ‘International Conference on Emerging Global Economic Situation: Impact on Trade and Agribusiness in India’. The book is structured in four parts with thirty seven papers. The first part discusses the Emerging Trend in Export of Agricultural Commodities, while second part highlights the Emerging Issues in Agribusiness in India. The third part of book presents the performance of Agro-based Industries in India and last part presents Innovation and Emerging Areas in Agriculture. This book will be very useful for all those are interested in issues related to Agribusiness Trade Policies and its implementation in our country.
Author: Madan, Sushila
Publisher: IGI Global
ISBN: 1522502378
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
Mobile commerce, or M-commerce, is booming as many utilize their mobile devices to complete transactions ranging from personal shopping to managing and organizing business operations. The emergence of new technologies such as money sharing and transactional applications have revolutionized the way we do business. Wholeheartedly adopted by both the business world and consumers, mobile commerce has taken its seat at the head of the mobile app economy. Securing Transactions and Payment Systems for M-Commerce seeks to present, analyze, and illustrate the challenges and rewards of developing and producing mobile commerce applications. It will also review the integral role M-commerce plays in global business. As consumers’ perceptions are taken into account, the authors approach this burgeoning topic from all perspectives. This reference publication is a valuable resource for programmers, technology and content developers, students and instructors in the field of ICT, business professionals, and mobile app developers.
Author: Assa Doron
Publisher: Harvard University Press
ISBN: 0674074270
Category : Social Science
Languages : en
Pages : 368
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Book Description
In 2001, India had 4 million cell phone subscribers. Ten years later, that number had exploded to more than 750 million. Over just a decade, the mobile phone was transformed from a rare and unwieldy instrument to a palm-sized, affordable staple, taken for granted by poor fishermen in Kerala and affluent entrepreneurs in Mumbai alike. The Great Indian Phone Book investigates the social revolution ignited by what may be the most significant communications device in history, one which has disrupted more people and relationships than the printing press, wristwatch, automobile, or railways, though it has qualities of all four. In this fast-paced study, Assa Doron and Robin Jeffrey explore the whole ecosystem of the cheap mobile phone. Blending journalistic immediacy with years of field-research experience in India, they portray the capitalists and bureaucrats who control the cellular infrastructure and wrestle over bandwidth rights, the marketers and technicians who bring mobile phones to the masses, and the often poor, village-bound users who adapt these addictive and sometimes troublesome devices to their daily lives. Examining the challenges cell phones pose to a hierarchy-bound country, the authors argue that in India, where caste and gender restrictions have defined power for generations, the disruptive potential of mobile phones is even greater than elsewhere. The Great Indian Phone Book is a rigorously researched, multidimensional tale of what can happen when a powerful and readily available technology is placed in the hands of a large, still predominantly poor population.
Author:
Publisher:
ISBN:
Category : India
Languages : en
Pages : 1698
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Book Description
Author: V. Kumar
Publisher: Springer Nature
ISBN: 3031546504
Category :
Languages : en
Pages : 643
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Book Description
Author:
Publisher: Arihant Publications India limited
ISBN: 9326193527
Category :
Languages : en
Pages : 797
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Book Description
