Author: Jim Beach
Publisher: McGraw Hill Professional
ISBN: 0071761748
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.
School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less
Author: Jim Beach
Publisher: McGraw Hill Professional
ISBN: 0071761748
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.
Publisher: McGraw Hill Professional
ISBN: 0071761748
Category : Business & Economics
Languages : en
Pages : 210
Book Description
The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.
Shazam and Its Creators
Author: Kristi Holl
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477779256
Category : Juvenile Nonfiction
Languages : en
Pages : 130
Book Description
Thanks to Shazam’s services and products, we no longer have to spend hours wondering about the title of a song we heard in passing or wait to hear it again to find out who sings it. With Shazam, consumers can instantly find song, movie, or product information at the touch of a button, without even requiring a search engine. The foresight of the company’s four founders—which even anticipated smartphones—made possible one of the early smartphone apps now used by over 400 million people. Their stories and the development of this remarkable business are chronicled in this volume.
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477779256
Category : Juvenile Nonfiction
Languages : en
Pages : 130
Book Description
Thanks to Shazam’s services and products, we no longer have to spend hours wondering about the title of a song we heard in passing or wait to hear it again to find out who sings it. With Shazam, consumers can instantly find song, movie, or product information at the touch of a button, without even requiring a search engine. The foresight of the company’s four founders—which even anticipated smartphones—made possible one of the early smartphone apps now used by over 400 million people. Their stories and the development of this remarkable business are chronicled in this volume.
Jeff Bezos and Amazon
Author: Jennifer Landau
Publisher: The Rosen Publishing Group, Inc
ISBN: 144886920X
Category : Juvenile Nonfiction
Languages : en
Pages : 129
Book Description
This insightful work combines Jeff Bezos's life story, beginning in 1964 in Albuquerque, New Mexico, with the creation of Amazon, in 1995, and its rise as the largest online retailer in the world. Bezos's zeal and tirelessness has seen Amazon through the inevitable ups and downs that come with building a start-uptaking it from a garage and turning it into a worldwide powerhouse. Although Bezos has wide-ranging interests and investments today, Amazon remains the cornerstone of his work life, and he is determined to keep his company at the forefront of technological and commercial innovation. The narrative includes captivating sidebars on Bezos's life and innovations, and fact sheets on his life and the company. A timeline helps readers glean pertinent facts about Bezos and Amazon quickly.
Publisher: The Rosen Publishing Group, Inc
ISBN: 144886920X
Category : Juvenile Nonfiction
Languages : en
Pages : 129
Book Description
This insightful work combines Jeff Bezos's life story, beginning in 1964 in Albuquerque, New Mexico, with the creation of Amazon, in 1995, and its rise as the largest online retailer in the world. Bezos's zeal and tirelessness has seen Amazon through the inevitable ups and downs that come with building a start-uptaking it from a garage and turning it into a worldwide powerhouse. Although Bezos has wide-ranging interests and investments today, Amazon remains the cornerstone of his work life, and he is determined to keep his company at the forefront of technological and commercial innovation. The narrative includes captivating sidebars on Bezos's life and innovations, and fact sheets on his life and the company. A timeline helps readers glean pertinent facts about Bezos and Amazon quickly.
The Self-Promoting Musician
Author: Peter Spellman
Publisher: Hal Leonard Corporation
ISBN: 1495071219
Category : Music
Languages : en
Pages : 280
Book Description
(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!
Publisher: Hal Leonard Corporation
ISBN: 1495071219
Category : Music
Languages : en
Pages : 280
Book Description
(Berklee Guide). Take charge of your music career with crucial do-it-yourself strategies. If you are an independent musician, producer, studio owner, or label, you should own this book! Written by Peter Spellman, Director of the Career Development Center at Berklee College of Music, this guide will teach you everything you need to know to become a success in the music business. Filled with empowering tips and resources for self-managed musicians, you will learn to: create a goals-driven plan to help you fulfill your musical passions; multiply the power of every gig you play using 15 proven methods; turbo-charge your social media strategy; get radio airplay online and offline; protect your creative works; keep your career organized and growing, using the best low-cost practices; and more!
Path of the Freelancer
Author: Jason Scott Montoya
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540735416
Category :
Languages : en
Pages : 274
Book Description
Freelancing Is Difficult. Are You Ready For This Rewarding Challenge? After the shutdown of his marketing firm, Jason Montoya unexpectedly had numerous business owners and non-profit leaders requesting his help to solve their organization's communication problems. Facing numerous challenges as a new freelancer, he quickly integrated his business insights to move through the many familiar obstacles he faced. He then began sharing with other freelancers a framework of eight vital achievements, see below, that took him to a state of personal and vocational flourishing. Behind these covers, he dives into these mile markers, unveils a blueprint and shares personal stories to help guide and equip other freelancers in their difficult but rewarding journey.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781540735416
Category :
Languages : en
Pages : 274
Book Description
Freelancing Is Difficult. Are You Ready For This Rewarding Challenge? After the shutdown of his marketing firm, Jason Montoya unexpectedly had numerous business owners and non-profit leaders requesting his help to solve their organization's communication problems. Facing numerous challenges as a new freelancer, he quickly integrated his business insights to move through the many familiar obstacles he faced. He then began sharing with other freelancers a framework of eight vital achievements, see below, that took him to a state of personal and vocational flourishing. Behind these covers, he dives into these mile markers, unveils a blueprint and shares personal stories to help guide and equip other freelancers in their difficult but rewarding journey.
Smartups
Author: Rob Ryan
Publisher: Cornell University Press
ISBN: 9780801488313
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.
Publisher: Cornell University Press
ISBN: 9780801488313
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.
The Lean Startup
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Why Startups Fail
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Publisher: Crown Currency
ISBN: 0593137027
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
The Small Business Bible
Author: Steven D. Strauss
Publisher: John Wiley & Sons
ISBN: 111823877X
Category : Business & Economics
Languages : en
Pages : 599
Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Publisher: John Wiley & Sons
ISBN: 111823877X
Category : Business & Economics
Languages : en
Pages : 599
Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Entering StartUpLand
Author: Jeffrey Bussgang
Publisher: Harvard Business Press
ISBN: 1633693856
Category : Business & Economics
Languages : en
Pages : 303
Book Description
"Whether you're just getting started, or you’re ten years into your career, Entering StartUpLand will be a useful tool to enhance your startup knowledge, accelerate your career, and navigate your way to StartUpLand success." -- Huffington Post Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.
Publisher: Harvard Business Press
ISBN: 1633693856
Category : Business & Economics
Languages : en
Pages : 303
Book Description
"Whether you're just getting started, or you’re ten years into your career, Entering StartUpLand will be a useful tool to enhance your startup knowledge, accelerate your career, and navigate your way to StartUpLand success." -- Huffington Post Many professionals aspire to work for startups. Executives from large companies view them as models to help them adapt to today's dynamic innovation economy, while freshly minted MBAs see magic in founding something new. Yes, startups look magical, but they can also be chaotic and inaccessible. Many books are written for those who aspire to be founders, but a company only has one or two of those. What's needed is something that deconstructs the typical startup organization for the thousands of employees who join a fledgling company and do the day-to-day work required to grow it into something of value. Entering StartUpLand is a practical, step-by-step guide that provides an insider's analysis of various startup roles and responsibilities--including product management, marketing, growth, and sales--to help you figure out if you want to join a startup and what to expect if you do. You'll gain insight into how successful startups operate and learn to assess which ones you might want to join--or emulate. Inside this book you'll find: A tour of typical startup roles to help you determine which one might be the best fit for you Profiles of startup executives across many different functions who share their stories and describe their responsibilities A methodology to identify and evaluate startups and position yourself to find the opportunity that's right for you Written by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.