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Author: Alex Molnar
Publisher: Routledge
ISBN: 1136730095
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
Author: Alex Molnar
Publisher: Routledge
ISBN: 1136730095
Category : Business & Economics
Languages : en
Pages : 190
Get Book Here
Book Description
Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the structure of the school day, influenced the curriculum, and determined whether children have access to computers and other technologies. He argues convincingly against advertisers' assertion that their contributions are a win-win proposition for cash-strapped schools and image-conscious companies. From the marketing of unhealthy foods to privatizing reforms such as the Edison Schools and Knowledge Universe, School Commercialism tracks trends that are more pervasive than many parents realize and shows how we might recapture schools to better serve the public interest.
Author: Deron R. Boyles
Publisher: Routledge
ISBN: 1135606919
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, including marketing to high school students, intellectual property rights of professors and students, and the bind in which professional proprietary schools find themselves; and *the influence of conservative think tanks on information citizens receive, especially concerning educational issues and policy. Schools or Markets?: Commercialism, Privatization, and School-Business Partnerships is compelling reading for all researchers, faculty, students, and education professionals interested in the connections between public schools and private interests. The breadth and variety of topics addressed make it a uniquely relevant text for courses in social and cultural foundations of education, sociology of education, educational politics and policy, economics of education, philosophy of education, introduction to education, and cultural studies in education.
Author: Samuel E. Abrams
Publisher: Harvard University Press
ISBN: 0674049179
Category : Business & Economics
Languages : en
Pages : 428
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Book Description
America’s commitment to public schooling once seemed unshakable. But today the movement to privatize K–12 education is stronger than ever. Samuel E. Abrams examines the rise of market forces in public education and reveals how a commercial mindset has taken over. “[An] outstanding book.” —Carol Burris, Washington Post “Given the near-complete absence of public information and debate about the stealth effort to privatize public schools, this is the right time for the appearance of [this book]. Samuel E. Abrams, a veteran teacher and administrator, has written an elegant analysis of the workings of market forces in education.” —Diane Ravitch, New York Review of Books “Education and the Commercial Mindset provides the most detailed and comprehensive analysis of the school privatization movement to date. Students of American education will learn a great deal from it.” —Leo Casey, Dissent
Author: Bobby J. Calder
Publisher: John Wiley & Sons
ISBN: 1118429117
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.
Author: Alex Molnar
Publisher: Rowman & Littlefield
ISBN: 1475813627
Category : Education
Languages : en
Pages : 296
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Book Description
If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain. Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain. Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive. Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Author: Carl W. Condit
Publisher: University of Chicago Press
ISBN: 9780226114552
Category : Architecture
Languages : en
Pages : 460
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Book Description
This thoroughly illustrated classic study traces the history of the world-famous Chicago school of architecture from its beginnings with the functional innovations of William Le Baron Jenney and others to their imaginative development by Louis Sullivan and Frank Lloyd Wright. The Chicago School of Architecture places the Chicago school in its historical setting, showing it at once to be the culmination of an iron and concrete construction and the chief pioneer in the evolution of modern architecture. It also assesses the achievements of the school in terms of the economic, social, and cultural growth of Chicago at the turn of the century, and it shows the ultimate meaning of the Chicago work for contemporary architecture. "A major contribution [by] one of the world's master-historians of building technique."—Reyner Banham, Arts Magazine "A rich, organized record of the distinguished architecture with which Chicago lives and influences the world."—Ruth Moore, Chicago Sun-Times
Author: Gary Ivory
Publisher: Rowman & Littlefield
ISBN: 1475844948
Category : Education
Languages : en
Pages : 147
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Book Description
In this book we share perspectives on how education leaders can use computers technologies to improve student learning.
Author: Tracy Arrington
Publisher: Crown
ISBN: 0451496728
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.
Author: Margaret Price
Publisher: University of Michigan Press
ISBN: 0472071386
Category : Education
Languages : en
Pages : 295
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Book Description
Explores the contested boundaries between disability, illness, and mental illness in higher education
Author: Graeme Currie
Publisher: Routledge
ISBN: 1135212759
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
This book brings together public services policy and public services management in a new way, challenging many old ideas in this field and presenting the debate of what ‘critical’ constitutes when applied to public services policy and management.
