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Author: Keith Granet
Publisher: Chronicle Books
ISBN: 1648960340
Category : Design
Languages : en
Pages : 224
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Book Description
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Author: Keith Granet
Publisher: Chronicle Books
ISBN: 1648960340
Category : Design
Languages : en
Pages : 224
Get Book Here
Book Description
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Author: Joanne G. Linowes
Publisher: Images Publishing Dist Ac
ISBN: 9781864703610
Category : Business presentations
Languages : en
Pages : 0
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Book Description
The ability to present ideas effectively and compellingly is a valued skill. This handy book of quick hints goes beyond basic presentation skills to provide the fine-tuning required for turning a good presentation into an influential, impressive presentation. These techniques are just part of the author's comprehensive family of presentation methodologies. Linowes Executive Development Institute (LXDi) provides presentation coaching, professional development programs, and continuing education to help you achieve excellence in presentations, interviews, communications, and marketing. Since 1986, these copyrighted techniques have proven successful with thousands of top executives, managers, associates, and professionals at every level in companies and public agencies throughout the U.S. and internationally.
Author: Kristen Sosulski
Publisher: Routledge
ISBN: 1135136661
Category : Education
Languages : en
Pages : 121
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Book Description
The Savvy Student’s Guide to Online Learning prepares students of all kinds for contemporary online learning. While technologies and formats vary, this book serves as an authoritative resource for any student enrolling in an online degree program or taking an online course. Topics covered include: • How to become a great online student • Creating an online presence • Interaction and communication techniques • Online group projects and individual work • Technological requirements and how to get technical support • Online classroom "netiquette" and time management The authors, both experts in online education, introduce the information and skills required of successful online students to navigate this new learning landscape with confidence. A highly useful companion website provides video presentations that explain the different types of online learning as well as a real online course with activities for students to practice and interact with other learners around the world.
Author: Madhavi Jayanthi
Publisher: Corwin Press
ISBN: 9780761978190
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
This book is a guide is for school practitioners who want to know more about planning and conducting focus groups as an aid to decision-making. It emphasizes practical and cost-effective ways to ensure accurate results. After defining the focus group, chapter 1 offers ways focus groups can be used in schools and reasons for using them. Chapter 2 discusses guidelines for selecting a moderator. Chapter 3 explains how to clarify the purpose of the focus group. Chapter 4 explains how to determine which participants to include in the focus groups. Chapter 5 examines strategies for scheduling the number, location, and duration of the focus groups. Chapter 6 considers choices about recording the discussion, remunerating participants, asking for participant releases, and having an advance organizer. Chapter 7 covers all aspects of recruiting participants. Chapter 8 examines the protocol for conducting the focus groups. Chapter 9 contains guidelines for moderating the group. Chapter 10 discusses the analysis of information gained and the writing of reports. Each chapter offers examples from past focus groups and reproducible checklists of activities that must be completed, as well as samples of forms, letters, and lists. Many topics are accompanied by a summary of differing opinions from the literature. (Contains 35 references.) (RKJ)
Author: Ken Yarmosh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397336
Category : Computers
Languages : en
Pages : 354
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Book Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author: Khara Plicanic
Publisher: Peachpit Press
ISBN: 0133433013
Category : Photography
Languages : en
Pages : 217
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Book Description
Fresh, clean, and SIMPLE. Album Moxie makes designing photo albums a breeze. For a lot of photographers, album design is synonymous with headache. The hours (and hours!) spent designing are usually followed by weeks (or even months) of revisions, making for a painful experience for everyone involved. But it doesn’t have to be that way! This book will show you how to combine the right tools with a simple strategy, making it possible (even easy) to design basic albums in seconds, and custom wedding or portrait albums in an hour–or less. By the time you finish the book, you’ll have a beautiful, finished design that’s ready to be ordered! Overhauling the entire approach to traditional album design and marketing, Album Moxie shows how albums can be as good for your workflow as they are for your bottom line–all while adding value for your clients. This fun, spunky, and no-nonsense book: Provides a simplified approach for photographers looking to create and market wedding and portrait albums Walks through the entire album process, from choosing a vendor to exporting production-ready files Guides readers step by step through the design, retouching, and exporting of an actual 20-page album Covers all the necessary tools, including the basics of the one tool that design professionals know and love–Adobe InDesign
Author: Ellen M. Shapiro
Publisher: Simon and Schuster
ISBN: 1581159544
Category : Design
Languages : en
Pages : 346
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Book Description
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Author: Douglas K. Barry
Publisher: Morgan Kaufmann Publishers
ISBN: 9781558609068
Category : Architecture
Languages : en
Pages : 266
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Book Description
Interesting, timely, and above all, useful, Savvy Guides give IT managers the information they need to effectively manage their technologists, as well as conscientiously inform business decision makers, in the midst of technological revolution.
Author: David Loshin
Publisher: Newnes
ISBN: 0123858909
Category : Computers
Languages : en
Pages : 401
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Book Description
Business Intelligence: The Savvy Managers Guide, Second Edition, discusses the objectives and practices for designing and deploying a business intelligence (BI) program. It looks at the basics of a BI program, from the value of information and the mechanics of planning for success to data model infrastructure, data preparation, data analysis, integration, knowledge discovery, and the actual use of discovered knowledge. Organized into 21 chapters, this book begins with an overview of the kind of knowledge that can be exposed and exploited through the use of BI. It then proceeds with a discussion of information use in the context of how value is created within an organization, how BI can improve the ways of doing business, and organizational preparedness for exploiting the results of a BI program. It also looks at some of the critical factors to be taken into account in the planning and execution of a successful BI program. In addition, the reader is introduced to considerations for developing the BI roadmap, the platforms for analysis such as data warehouses, and the concepts of business metadata. Other chapters focus on data preparation and data discovery, the business rules approach, and data mining techniques and predictive analytics. Finally, emerging technologies such as text analytics and sentiment analysis are considered. This book will be valuable to data management and BI professionals, including senior and middle-level managers, Chief Information Officers and Chief Data Officers, senior business executives and business staff members, database or software engineers, and business analysts. - Guides managers through developing, administering, or simply understanding business intelligence technology - Keeps pace with the changes in best practices, tools, methods and processes used to transform an organization's data into actionable knowledge - Contains a handy, quick-reference to technologies and terminology
Author: Peleg Top
Publisher: Harper Collins
ISBN: 0061970123
Category : Design
Languages : en
Pages : 340
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Book Description
A snapshot of today's most visually delicious logos, selected by some of the world's top designers. From iconic symbols to dramatic wordmarks, Logolicious features more than 1,000 inspirational examples of modern logo work. More than a professional guidebook, it is a visually compelling look at the movers and shakers shaping today's design culture.
