The Modern Review

The Modern Review PDF Author: Ramananda Chatterjee
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 972

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Book Description
Includes section "Reviews and notices of books".

The Modern Review

The Modern Review PDF Author: Ramananda Chatterjee
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 972

Get Book Here

Book Description
Includes section "Reviews and notices of books".

History of the Dakshinatya Saraswats

History of the Dakshinatya Saraswats PDF Author: Venkataraya Narayan Kudva
Publisher: Madras : Samyukta Gowda Saraswata Sabha
ISBN:
Category : Saraswats
Languages : en
Pages : 388

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Book Description


The Emergence of Brand-Name Capitalism in Late Colonial India

The Emergence of Brand-Name Capitalism in Late Colonial India PDF Author: Douglas E. Haynes
Publisher: Bloomsbury Publishing
ISBN: 135027805X
Category : History
Languages : en
Pages : 329

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Book Description
This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

The Fauna of India and the Adjacent Countries: Families

The Fauna of India and the Adjacent Countries: Families PDF Author: M. S. Mani
Publisher:
ISBN:
Category : Chalcid wasps
Languages : en
Pages : 590

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Book Description


Babasaheb

Babasaheb PDF Author: Savita Ambedkar
Publisher: Penguin Random House India Private Limited
ISBN: 9354927955
Category : Biography & Autobiography
Languages : en
Pages : 367

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Book Description
Born into a middle-class, Sarasvat Brahmin family, Dr Sharada Kabir met and got to know Dr Bhimrao Ambedkar as a patient riddled with life-threatening diseases, and eventually married him on 15 April 1948, getting rechristened as Savita Ambedkar. From the day of their wedding to the death of Dr Ambedkar on 6 December 1956, she aided him in some of his greatest achievements-drafting the Constitution of India, framing the Hindu Code Bill, writing some of his most celebrated books, including The Buddha and His Dhamma, and leading millions of Dalits into Buddhism. Following his death, she was hounded into obscurity by some of Dr Ambedkar's followers, who saw her as a threat to their political ambitions. She re-emerged into public life in 1970 and got back to working on the mission to which her husband had devoted his life-the welfare of the Dalit community. Her autobiography, Dr Ambedkaraanchya Sahavaasaat, was first published in Marathi in 1990. This English translation by Nadeem Khan unearths a much valuable and forgotten account, an intimate portrait of one of the greatest figures of the twentieth century. A tenacious fighter, an outstanding scholar and an iconic leader, Dr B.R. Ambedkar was all that and more. Savita Ambedkar brings alive a different side of her husband: a man who wrote romantic letters, dictated what she should wear, whipped up delicious mutton curry, played the violin, and even tried his hand at sculpting. This is a book that humanizes Ambedkar as no other book has done yet.

Eminent Orientalists

Eminent Orientalists PDF Author: Anon
Publisher: Asian Educational Services
ISBN: 9788120606975
Category : History
Languages : en
Pages : 422

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Book Description
Covers Eminent Personalities Such As Max Muller, William Jones, Ralph T Griffiths, Macdonell,Dr Bhandarkar, Buhler, Monier Williams Vincent Smith And Many More.

Guilty Without Trial

Guilty Without Trial PDF Author: Carolyn Sleightholme
Publisher: Popular Prakashan
ISBN: 9788185604176
Category : Social Science
Languages : en
Pages : 272

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Book Description
The Authors Write With Rare Perception And Sensitivity About The Lives Of Sex Workers In Calcutta Who Have Shared Their Stories With Them.

Amchigele Delights: from the Kitchens of Nayak

Amchigele Delights: from the Kitchens of Nayak PDF Author: Naresh P. Nayak
Publisher: Prowess Publishing
ISBN: 1545747695
Category : Cooking
Languages : en
Pages : 166

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Book Description
Amchigele Delights is an attempt to compile recipes of food served in the homes of the GSB Community, temples or any otherplace of spiritual interest in India which belongs to the Community. The food served at these places is also known as sacred food because it comes from a kitchen where people may have either forgotten the recipes or may have lost the art of bringing in flavour into the food. These recipes have been around for long but not much is known to the outer world about this cuisine. This book will bring to light the GSB kitchens which serve these hearty meals.This would be followed by actual recipes that would be categorized depending on their meal type. Most recipes would be easy to make using minimal ingredients. The reason why the book is needed, the need it will fulfil, its fit with contemporary literature. GSBs (Gaud Saraswat Brahmins) are comparatively a small community. The GSBs originally lived on the banks of the river Saraswati. The name Sarawat is derived from either the river Saraswati or from their spiritual leader, the sage Saraswat Muni who used to live on the banks of Saraswati. Their mother tongue is Konkani. Saraswat cuisine is the cuisine of the Saraswat Brahmins from the Konkan region on the western coast of India. Saraswat cuisine originally hails from Goa, India. In the sixteenth century they had to migrate to other parts of the country like the Malenad and the coastal belt of Karnataka and Kerala, besides Maharashtra.Their curries use a lot of coconut oil, tamarind, and curry leaves and the cuisine is largely influenced by South Indian cuisine. It is slightly similar to Malvani or Konkani and Udupi or Mangalorean cuisine. The food served at most of GSB homes is simple yet extremely healthy and nutritious. This GSB cuisine can be adapted in our daily lives to avail its benefits.This book will also cater to GSB people who have migrated into other countries. Recipes have been simplified as far as possible so that maximum users can follow them.

Husbands and Pumpkins and Other Stories

Husbands and Pumpkins and Other Stories PDF Author: Gangadhar Gadgil
Publisher: Popular Prakashan
ISBN: 9788171548699
Category : Bombay (India)
Languages : en
Pages : 248

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Book Description


A Caste in a Changing World

A Caste in a Changing World PDF Author: FRANK F. CONLON
Publisher:
ISBN: 9788194496229
Category : History
Languages : en
Pages : 0

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Book Description
This lively account further illuminates the complexities of change in 'traditional' India under the impact of a colonial regime and modernizing society and culture.