Author: Tina Carson
Publisher: Nicholas Horne
ISBN:
Category : Business & Economics
Languages : en
Pages : 235
Book Description
Sales Success: Mastering B2B and B2C Markets is a comprehensive guide that offers valuable insights and strategies for navigating both business-to-business (B2B) and business-to-consumer (B2C) markets. This meticulously crafted book equips readers with the essential knowledge required to excel in the dynamic world of sales. With its effective tips and real-life examples, Sales Success delves into the intricacies of dealing with diverse clientele, making it an invaluable resource for sales professionals seeking to conquer the challenges of B2B and B2C markets. Discover the secrets behind closing deals, building long-lasting relationships with customers, and adapting to ever-changing market trends. Whether you are new to the sales field or a seasoned expert, this book will help you unlock unlimited potential and achieve unparalleled success in both B2B and B2C markets.
Sales Success: Mastering B2B and B2C Markets
Mastering Virtual Selling
Author: Tony Jeary
Publisher: Clovercroft Publishing
ISBN: 9781954437111
Category : Business & Economics
Languages : en
Pages : 208
Book Description
In the blink of an eye, the world as we knew it had changed. A global pandemic turned conference meetings into zoom calls, kitchens into offices, happy hours into virtual ones and turned selling into virtual selling. To remain successful, businesses were forced to pivot and adapt the manner in which they engaged with prospective clients and customers. We have seen how quickly the tides can turn and are settling into "the new normal". There are numerous challenges to face as we adapt to this new remote selling model- difficulty establishing rapport, utilizing digital tools, making genuine connections, technical difficulties, etc. It is natural to feel intimidated or overwhelmed by all these changes but Mastering Virtual Selling is here to help you be the maestro of your own virtual symphony. We're here to tell you that if wielded correctly, your conductor's baton can effectuate sales triumphs better than in-person selling ever could. We will go behind the curtain to break down how to leverage the technology at your disposal, advance pipeline opportunities, and successfully engage more prospects in less time, at lower costs, while reducing the sales cycle. With each new chapter and each new framework, you will gain confidence in your ability to engage virtually in this new world and will be making beautiful music in no time.
Publisher: Clovercroft Publishing
ISBN: 9781954437111
Category : Business & Economics
Languages : en
Pages : 208
Book Description
In the blink of an eye, the world as we knew it had changed. A global pandemic turned conference meetings into zoom calls, kitchens into offices, happy hours into virtual ones and turned selling into virtual selling. To remain successful, businesses were forced to pivot and adapt the manner in which they engaged with prospective clients and customers. We have seen how quickly the tides can turn and are settling into "the new normal". There are numerous challenges to face as we adapt to this new remote selling model- difficulty establishing rapport, utilizing digital tools, making genuine connections, technical difficulties, etc. It is natural to feel intimidated or overwhelmed by all these changes but Mastering Virtual Selling is here to help you be the maestro of your own virtual symphony. We're here to tell you that if wielded correctly, your conductor's baton can effectuate sales triumphs better than in-person selling ever could. We will go behind the curtain to break down how to leverage the technology at your disposal, advance pipeline opportunities, and successfully engage more prospects in less time, at lower costs, while reducing the sales cycle. With each new chapter and each new framework, you will gain confidence in your ability to engage virtually in this new world and will be making beautiful music in no time.
Mastering AI in Sales: Intelligent Strategies for Unprecedented Success
Author: Mariah Gollum
Publisher: tredition
ISBN: 3384422600
Category : Business & Economics
Languages : en
Pages : 352
Book Description
In today's rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; it's a powerful tool that has become essential for any successful sales strategy. Mastering AI in Sales is a practical guide designed to help sales professionals, managers, and organizations harness the full potential of AI to drive remarkable results and secure a competitive edge. With expert insights from Mariah Gollum, this book breaks down complex AI principles into actionable strategies that transform the way you approach customer engagement, lead generation, and decision-making. From predictive analytics to intelligent automation, you'll learn how to leverage AI tools to understand your clients more deeply, personalize your outreach, and maximize every sales opportunity. Whether you're looking to streamline your operations or supercharge your sales outcomes, Mastering AI in Sales provides a roadmap to navigate the AI-driven future of sales. Get ready to redefine success and elevate your sales approach to unprecedented heights.
Publisher: tredition
ISBN: 3384422600
Category : Business & Economics
Languages : en
Pages : 352
Book Description
In today's rapidly evolving digital landscape, artificial intelligence is no longer a distant concept; it's a powerful tool that has become essential for any successful sales strategy. Mastering AI in Sales is a practical guide designed to help sales professionals, managers, and organizations harness the full potential of AI to drive remarkable results and secure a competitive edge. With expert insights from Mariah Gollum, this book breaks down complex AI principles into actionable strategies that transform the way you approach customer engagement, lead generation, and decision-making. From predictive analytics to intelligent automation, you'll learn how to leverage AI tools to understand your clients more deeply, personalize your outreach, and maximize every sales opportunity. Whether you're looking to streamline your operations or supercharge your sales outcomes, Mastering AI in Sales provides a roadmap to navigate the AI-driven future of sales. Get ready to redefine success and elevate your sales approach to unprecedented heights.
Mastering B2B Sales Strategies
Author: Cybellium Ltd
Publisher: Cybellium
ISBN: 1836791909
Category :
Languages : en
Pages : 381
Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Publisher: Cybellium
ISBN: 1836791909
Category :
Languages : en
Pages : 381
Book Description
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com
Mastering Japan Business
Author: Philippe Huysveld
Publisher: Philippe Huysveld - GBMC
ISBN: 0244631573
Category : Business & Economics
Languages : en
Pages : 143
Book Description
Publisher: Philippe Huysveld - GBMC
ISBN: 0244631573
Category : Business & Economics
Languages : en
Pages : 143
Book Description
High-Ticket Marketing Mastery: Unlock the Secrets to Premium Sales
Author: ANANT RAM BOSS
Publisher: ANANT RAM BOSS
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 628
Book Description
Welcome to High-Ticket Marketing Mastery: Unlock the Secrets to Premium Sales, the definitive guide that reveals how to elevate your business, dominate your niche, and secure premium sales with confidence. If you’re tired of competing on price and are ready to focus on the true value you bring to your clients, then this book is your blueprint for success in the high-ticket marketing world. Sell Value, Not Price In a marketplace flooded with cheap alternatives, it’s easy to get caught up in the race to the bottom. But as you’ll discover in this book, high-ticket success is built on trust, not transactions. Instead of selling based on price, this guide teaches you how to sell based on value. It’s not about convincing people to pay more for something they don’t need; it’s about offering a solution that solves a real problem and enhances their lives. The key to high-ticket marketing is positioning yourself as someone who offers undeniable value, making it easy for clients to say “yes” to your premium offerings. Craft Irresistible Offers The foundation of high-ticket sales is creating an offer that your ideal clients simply can’t refuse. In this book, you’ll learn how to craft offers that are as compelling as they are valuable. We’ll guide you through the process of identifying what your clients truly want and need, and how to package your services or products to perfectly align with those desires. From defining the unique selling points of your offer to highlighting the transformation it delivers, you’ll learn how to make your offer irresistible to affluent clients looking for a premium solution. Build Genuine Relationships At the heart of high-ticket marketing is the ability to build genuine, long-lasting relationships with your clients. The process isn’t transactional—it’s transformational. In this book, we teach you how to connect with your audience on a deeper level, earning their trust and loyalty. You’ll discover how to approach every interaction as an opportunity to build rapport, understand your client’s pain points, and provide value long before they make a purchase. Whether through content marketing, social media engagement, or personal outreach, you’ll learn the importance of nurturing relationships that turn prospects into advocates. Position Yourself as a Premium Authority To succeed in the high-ticket arena, you must establish yourself as an authority in your field. High-Ticket Marketing Mastery will show you how to position yourself as a premium expert and thought leader in your niche. You’ll discover the strategies that top earners use to build their brand, increase their visibility, and gain the trust of affluent clients. From creating valuable content to speaking at industry events, you’ll learn how to elevate your status and attract high-quality clients who are eager to work with you. Attract Affluent Clients Finding the right clients is crucial in high-ticket marketing. In this book, you’ll learn how to identify and attract affluent clients who are ready to invest in your premium offers. We’ll explore the specific marketing channels and strategies that work best for targeting this audience, including social media advertising, high-end networking, and referral marketing. You’ll also learn how to speak the language of affluent clients, addressing their unique needs and desires while offering a solution that aligns with their values and aspirations. Overcome Objections with Confidence One of the biggest challenges in high-ticket sales is overcoming objections. Clients often have concerns about the price, the value, or whether the solution is truly right for them. But rather than viewing objections as roadblocks, High-Ticket Marketing Mastery teaches you how to turn them into opportunities to strengthen the relationship and close the deal. You’ll learn how to handle objections with confidence, using techniques that address their concerns while reaffirming the value of your offer. Close Deals with Ease Closing a high-ticket sale is not about pressure tactics—it’s about making the decision feel natural and comfortable for your clients. This book provides you with proven techniques for closing deals with ease, ensuring that your clients feel confident in their decisions and excited about the investment they’re making. From offering limited-time incentives to creating a seamless sales process, you’ll learn how to guide your clients toward a decision without making them feel rushed or uncomfortable. Scale Your High-Ticket Business Once you’ve mastered the art of high-ticket sales, the next step is scaling your business. This book teaches you how to expand your operations while maintaining the high level of service and value that your clients expect. Whether through hiring a team, automating your marketing efforts, or building strategic partnerships, you’ll learn how to scale effectively without losing your personal touch. Scaling is about working smarter, not harder, and this guide will show you how to do just that. Proven Techniques for Success Whether you’re just starting in high-ticket marketing or you’re already an experienced entrepreneur, this book offers a wealth of strategies and techniques that have been proven to work. You’ll get actionable steps that you can implement immediately to start seeing results. From crafting compelling offers to handling objections and closing sales, every chapter is filled with insights that will help you dominate the high-ticket arena. Unlock the Secrets to Premium Sales By the time you finish reading High-Ticket Marketing Mastery: Unlock the Secrets to Premium Sales, you’ll have the tools, knowledge, and confidence to take your business to new heights. No longer will you have to rely on low-cost offers or struggle to close sales. You’ll understand how to sell based on value, build lasting relationships with affluent clients, and position yourself as a premium authority in your field. Unlock the secrets to high-ticket success and discover how to scale your business while delivering unparalleled value to your clients. If you’re ready to take your marketing to the next level and start generating premium sales, this book is your essential guide. Let’s unlock the secrets to high-ticket marketing success together!
Publisher: ANANT RAM BOSS
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 628
Book Description
Welcome to High-Ticket Marketing Mastery: Unlock the Secrets to Premium Sales, the definitive guide that reveals how to elevate your business, dominate your niche, and secure premium sales with confidence. If you’re tired of competing on price and are ready to focus on the true value you bring to your clients, then this book is your blueprint for success in the high-ticket marketing world. Sell Value, Not Price In a marketplace flooded with cheap alternatives, it’s easy to get caught up in the race to the bottom. But as you’ll discover in this book, high-ticket success is built on trust, not transactions. Instead of selling based on price, this guide teaches you how to sell based on value. It’s not about convincing people to pay more for something they don’t need; it’s about offering a solution that solves a real problem and enhances their lives. The key to high-ticket marketing is positioning yourself as someone who offers undeniable value, making it easy for clients to say “yes” to your premium offerings. Craft Irresistible Offers The foundation of high-ticket sales is creating an offer that your ideal clients simply can’t refuse. In this book, you’ll learn how to craft offers that are as compelling as they are valuable. We’ll guide you through the process of identifying what your clients truly want and need, and how to package your services or products to perfectly align with those desires. From defining the unique selling points of your offer to highlighting the transformation it delivers, you’ll learn how to make your offer irresistible to affluent clients looking for a premium solution. Build Genuine Relationships At the heart of high-ticket marketing is the ability to build genuine, long-lasting relationships with your clients. The process isn’t transactional—it’s transformational. In this book, we teach you how to connect with your audience on a deeper level, earning their trust and loyalty. You’ll discover how to approach every interaction as an opportunity to build rapport, understand your client’s pain points, and provide value long before they make a purchase. Whether through content marketing, social media engagement, or personal outreach, you’ll learn the importance of nurturing relationships that turn prospects into advocates. Position Yourself as a Premium Authority To succeed in the high-ticket arena, you must establish yourself as an authority in your field. High-Ticket Marketing Mastery will show you how to position yourself as a premium expert and thought leader in your niche. You’ll discover the strategies that top earners use to build their brand, increase their visibility, and gain the trust of affluent clients. From creating valuable content to speaking at industry events, you’ll learn how to elevate your status and attract high-quality clients who are eager to work with you. Attract Affluent Clients Finding the right clients is crucial in high-ticket marketing. In this book, you’ll learn how to identify and attract affluent clients who are ready to invest in your premium offers. We’ll explore the specific marketing channels and strategies that work best for targeting this audience, including social media advertising, high-end networking, and referral marketing. You’ll also learn how to speak the language of affluent clients, addressing their unique needs and desires while offering a solution that aligns with their values and aspirations. Overcome Objections with Confidence One of the biggest challenges in high-ticket sales is overcoming objections. Clients often have concerns about the price, the value, or whether the solution is truly right for them. But rather than viewing objections as roadblocks, High-Ticket Marketing Mastery teaches you how to turn them into opportunities to strengthen the relationship and close the deal. You’ll learn how to handle objections with confidence, using techniques that address their concerns while reaffirming the value of your offer. Close Deals with Ease Closing a high-ticket sale is not about pressure tactics—it’s about making the decision feel natural and comfortable for your clients. This book provides you with proven techniques for closing deals with ease, ensuring that your clients feel confident in their decisions and excited about the investment they’re making. From offering limited-time incentives to creating a seamless sales process, you’ll learn how to guide your clients toward a decision without making them feel rushed or uncomfortable. Scale Your High-Ticket Business Once you’ve mastered the art of high-ticket sales, the next step is scaling your business. This book teaches you how to expand your operations while maintaining the high level of service and value that your clients expect. Whether through hiring a team, automating your marketing efforts, or building strategic partnerships, you’ll learn how to scale effectively without losing your personal touch. Scaling is about working smarter, not harder, and this guide will show you how to do just that. Proven Techniques for Success Whether you’re just starting in high-ticket marketing or you’re already an experienced entrepreneur, this book offers a wealth of strategies and techniques that have been proven to work. You’ll get actionable steps that you can implement immediately to start seeing results. From crafting compelling offers to handling objections and closing sales, every chapter is filled with insights that will help you dominate the high-ticket arena. Unlock the Secrets to Premium Sales By the time you finish reading High-Ticket Marketing Mastery: Unlock the Secrets to Premium Sales, you’ll have the tools, knowledge, and confidence to take your business to new heights. No longer will you have to rely on low-cost offers or struggle to close sales. You’ll understand how to sell based on value, build lasting relationships with affluent clients, and position yourself as a premium authority in your field. Unlock the secrets to high-ticket success and discover how to scale your business while delivering unparalleled value to your clients. If you’re ready to take your marketing to the next level and start generating premium sales, this book is your essential guide. Let’s unlock the secrets to high-ticket marketing success together!
Sales Terminology and Mastery: Essential Skills and Techniques for Success
Author: Sumitra Kumari
Publisher: Sumitra Kumari
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Unlock the secrets to sales success with "Sales Terminology and Mastery: Essential Skills and Techniques for Success". This sales book is designed to equip sales professionals with the critical sales terminology, skills, and techniques needed to excel in today's competitive market. Sales manager, sales executive , and sales representative terminology Mastery is the ultimate resource for understanding the language of sales and mastering the techniques that lead to success. Equip yourself with the knowledge and skills to stand out in the competitive world of sales and achieve your professional goals. This sales terms book equips you with the knowledge to enhance your sales performance and advance your career. Ideal for both newcomers and seasoned professionals.
Publisher: Sumitra Kumari
ISBN:
Category : Business & Economics
Languages : en
Pages : 202
Book Description
Unlock the secrets to sales success with "Sales Terminology and Mastery: Essential Skills and Techniques for Success". This sales book is designed to equip sales professionals with the critical sales terminology, skills, and techniques needed to excel in today's competitive market. Sales manager, sales executive , and sales representative terminology Mastery is the ultimate resource for understanding the language of sales and mastering the techniques that lead to success. Equip yourself with the knowledge and skills to stand out in the competitive world of sales and achieve your professional goals. This sales terms book equips you with the knowledge to enhance your sales performance and advance your career. Ideal for both newcomers and seasoned professionals.
Beyond Selling:The Ultimate Guide to Sales Enablement
Author: Aaryendr Rajpurohit
Publisher: Verses Kindler Publication
ISBN:
Category : Fiction
Languages : en
Pages : 179
Book Description
In today's fiercely competitive sales landscape, standing still means falling behind. Every deal is a battle. Every customer is a conquest. To win, your sales team needs more than motivation—they need a strategy, a playbook, and the right tools to stay ahead of the game. That’s where Beyond Selling comes in. This book is your ultimate guide to transforming your sales force into an unstoppable powerhouse. From understanding your customers’ deepest needs to mastering the art of negotiation, Beyond Selling equips you with cutting-edge tactics, insights, and technology to outmanoeuvre your competitors. Ready to unlock your team’s full potential and leave your rivals green with envy? Dive into Beyond Selling and discover the secrets to not just surviving but thriving in today’s sales arena.
Publisher: Verses Kindler Publication
ISBN:
Category : Fiction
Languages : en
Pages : 179
Book Description
In today's fiercely competitive sales landscape, standing still means falling behind. Every deal is a battle. Every customer is a conquest. To win, your sales team needs more than motivation—they need a strategy, a playbook, and the right tools to stay ahead of the game. That’s where Beyond Selling comes in. This book is your ultimate guide to transforming your sales force into an unstoppable powerhouse. From understanding your customers’ deepest needs to mastering the art of negotiation, Beyond Selling equips you with cutting-edge tactics, insights, and technology to outmanoeuvre your competitors. Ready to unlock your team’s full potential and leave your rivals green with envy? Dive into Beyond Selling and discover the secrets to not just surviving but thriving in today’s sales arena.
Advice from the Top
Author: Business Marketing Association
Publisher: Dog Ear Publishing
ISBN: 1457502194
Category : Business planning
Languages : en
Pages : 230
Book Description
Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org
Publisher: Dog Ear Publishing
ISBN: 1457502194
Category : Business planning
Languages : en
Pages : 230
Book Description
Learn Essential B2B Marketing Strategies and Techniques In today's ultra-competitive business landscape, mastering innovative B2B marketing skills is a must. Whether you own a small business or oversee a large marketing department, Advice From The Top will provide you with an abundance of information from marketing experts who will teach you: - Proven strategies for developing more effective marketing programs - Powerful ideas for creating dynamic content - Specific guidelines for executing marketing plans - Time-tested formulas for measuring success - And much more " Wow, what a terrific, broad collection of B2B marketing insight. I love hearing the diverse voices, from academia to corporate board room, sharing the most interesting facets of marketing, all of which are pertinent to my daily job as a CMO." Katherine Button Bell, Vice President and Chief Marketing Officer, Emerson " If you're looking for a wide range of B2B marketing wisdom, this book is a must-have from pros. A shining example of the intellectual property our BMA members have and are willing to share." Al Maag, Chief Communications Officer, Avnet, and President of BMA Phoenix BMA Colorado is a 13-time national BMA Chapter of the Year award winner. www.bmacolorado.org
The Only Sales Guide You'll Ever Need
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 073521168X
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.
Publisher: Penguin
ISBN: 073521168X
Category : Business & Economics
Languages : en
Pages : 242
Book Description
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he'd never become the next Mick Jagger, Iannarino turned his focus to a question that's been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition—it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he's learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including... ·Self-discipline: How to keep your commitments to yourself and others. ·Accountability: How to own the outcomes you sell. ·Competitiveness: How to embrace competition rather than let it intimidate you. ·Resourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ·Storytelling: How to create deeper relationships by presenting a story in which the client is the hero and you're their guide. ·Diagnosing: How to look below the surface to figure out someone else's real challenges and needs. Once you learn Iannarino's core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you'll turn to again and again for proven wisdom, strategies, and tips that really work.