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Author: John T. Mentzer
Publisher: SAGE
ISBN: 1452238391
Category : Business & Economics
Languages : en
Pages : 369
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Book Description
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.
Author: John T. Mentzer
Publisher: SAGE
ISBN: 1452238391
Category : Business & Economics
Languages : en
Pages : 369
Get Book Here
Book Description
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies′ sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The author′s well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors′ Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential.
Author: John T. Mentzer
Publisher: SAGE Publications
ISBN: 1452222371
Category : Business & Economics
Languages : en
Pages : 369
Get Book Here
Book Description
Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Edition is the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies' sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions.
Author: John Kenworthy
Publisher: Routledge
ISBN: 1134209185
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Effective planning and control of manufacturing operations allows businesses to achieve maximum profitability by reducing uncertainty at all stages of the manufacturing process. In this book, John Kenworthy offers an easy to follow overview of the principles and practice of manufacturing control, with the emphasis throughout on practical approaches and techniques rather than on theoretical discussion. The author demonstrates that many problems are common to different types of manufacturing enterprises and offers practical solutions which can lead to a dramatic increase in overall performance. Sales forecasting, distribution planning, capacity planning, scheduling, and continuous improvement policies are among the subject areas covered. Exercises at the end of each chapter help readers assimilate important points. This book will be an invaluable aid not only for industrial managers who are responsible for manufacturing planning and control, but also students, trainers and anyone wishing to increase their understanding of manufacturing control systems.
Author: George C. Michael
Publisher: Marketing Classics Press
ISBN: 1613112181
Category : Business & Economics
Languages : en
Pages : 45
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Book Description
Author: Thomas F. Wallace
Publisher: T. F. Wallace & CO
ISBN: 9780967488417
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Author: Michael K. Evans
Publisher: John Wiley & Sons
ISBN: 9780631220657
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
Stressing the concrete applications of economic forecasting, Practical Business Forecasting is accessible to a wide-range of readers, requiring only a familiarity with basic statistics. The text focuses on the use of models in forecasting, explaining how to build practical forecasting models that produce optimal results. In a clear and detailed format, the text covers estimating and forecasting with single and multi- equation models, univariate time-series modeling, and determining forecasting accuracy. Additionally, case studies throughout the book illustrate how the models are actually estimated and adjusted to generate accurate forecasts. After reading this text, students and readers should have a clearer idea of the reasoning and choices involved in building models, and a deeper foundation in estimating econometric models used in practical business forecasting.
Author: Geoffrey Lancaster
Publisher: Routledge
ISBN: 1136939644
Category : Business & Economics
Languages : en
Pages : 808
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Book Description
The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 712
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Book Description
Author: Robert G. Murdick
Publisher:
ISBN:
Category : Sales forecasting
Languages : en
Pages : 312
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Book Description
Methodology of sales forecasting for the purpose of profit planning, with particular reference to the USA - covers costing, budgeting, production control, etc., and includes simulation techniques, mathematical models and the use of computers. References and diagrams.
Author:
Publisher:
ISBN:
Category : Industries
Languages : en
Pages : 254
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Book Description
