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Author: Erol, Gülbu?
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 385

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Book Description
In the modern world, digital communication presents a dual role of advantage and challenge. The surge in social media platforms and technological innovations has revolutionized interpersonal interaction, information accessibility, and communication methods. Nonetheless, this intricate landscape poses significant obstacles for scholars, researchers, and students across diverse domains. The infusion of social media into realms such as communication science, advertising, and public relations underscores the need for authoritative resources that can illuminate current trends and future projections in digital communication. Moreover, given the dynamic nature of digital technologies and social media platforms, continuous and pertinent research is imperative to fathom their societal impact and communication implications. Offering a definitive solution to the challenges presented by the digital communication revolution, Advancements in Socialized and Digital Media Communications, edited by Ebru Gülbu? Erol and Michael Kuyucu, emerges as a pivotal work. This book provides a comprehensive compilation of both empirical and theoretical insights, spanning a spectrum of digital communication facets. Encompassing disciplines like public relations, journalism, marketing, cinema, and radio television, the book equips researchers, academics, and students with comprehensive perspectives, research findings, comparative analyses, and in-depth case studies. Addressing a diverse audience, from seasoned scholars to curious professionals and the public, the book's thought-provoking chapters traverse social networks, digital radio, video-sharing platforms, advertising, and reputation management, offering a well-rounded grasp of digital communication's intricacies. By delivering up-to-date and extensive explorations of digital media and communication, this book empowers readers to navigate the complexities of this swiftly evolving realm.

Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668435519
Category : Business & Economics
Languages : en
Pages : 1146

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Book Description
Family-owned businesses account for many of the small and medium-sized enterprises that exist around the world in various industries. Due to their unique make up, these firms are often heavily influenced by family dynamics that must be reconciled by family and non-family workers alike in order to ensure the sustainability of the business. As smaller businesses competing against an increasingly globalized economy and more directly impacted by economic instability, especially in the wake of the COVID-19 pandemic, these businesses must continue to improve their practices and processes in order to not only survive but thrive. The Research Anthology on Strategies for Maintaining Successful Family Firms discusses the strategies, sustainability, and human aspects of family firms in order to understand what sets them apart from other businesses and how they can survive and compete in a globalized economy. This book discusses the unique dynamic brought by family firms that offers both opportunities and challenges for a growing business. Covering topics such as corporate venturing, the family unit, and business ethics, this text is an essential resource for family firms, entrepreneurs, managers, business students, business professors, researchers, and academicians.

Author: Laura A. Wankel
Publisher: Emerald Group Publishing
ISBN: 0857246526
Category : Education
Languages : en
Pages : 302

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Book Description
New technologies provide new ways of delivering the programs and services of higher educational (HE) institutions. This book examines how social media are redefining what university communities are and the purposes and practices of the various functional areas in HE.

Author: Richard L. Morrill
Publisher: Rowman & Littlefield Publishers
ISBN: 1607096552
Category : Education
Languages : en
Pages : 319

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Book Description
Strategic Leadership addresses deep and continuing issues relating to strategy, governance, management, and leadership in higher education during a period of rapid change. Each of these themes is at the heart of current debates about the capacity of universities to respond to new expectations, market realities, reduced state funding, globalization, technology, and a long list of other challenges. Dealing with these issues can immobilize colleges and universities, or it can cause them to become so market-driven that they will sacrifice their own legacy of academic values. This book places strategic planning in a new conceptual framework that is oriented to interactive leadership rooted in human agency and values. It will assist academic professionals, stakeholders such as trustees, and students of higher education to better understand and use strategic planning as an effective process and as a method of collaborative leadership.

Author: Shang Gao
Publisher: Springer
ISBN: 9812870148
Category : Technology & Engineering
Languages : en
Pages : 402

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Book Description
The book presents a mixed research method adopted to assess and present the Toyota Way practices within construction firms in general and for firms in China specifically. The results of an extensive structured questionnaire survey based on the Toyota Way-styled attributes identified were developed and data collected from building professionals working in construction firms is presented. The quantitative data presented in the book explains the status quo of the Toyota Way-styled practices implemented in the construction industry, as well as the extent to which these attributes were perceived for lean construction management. The book highlights all the actionable attributes derived from the Toyota Way model appreciated by the building professionals, but alerts the readers that some attributes felled short of implementation. Further findings from in-depth interviews and case studies are also presented in the book to provide to readers an understanding how these Toyota Way practices can be implemented in real-life projects. Collectively, all the empirical findings presented in this book can serve to enhance understanding of Toyota Way practices in the lean construction management context. The readers are then guided through to understand the gaps between actual practice and Toyota Way-styled practices, and the measures that they may undertake to circumvent the challenges for implementation. The book also presents to readers the SWOT analysis that addresses the strengths, weaknesses, opportunities and threats towards the implementation of the Toyota Way in the construction industry. The book prescribes the Toyota Way model for use in construction firms to strategically implement lean construction management. The checklist presented in the book enables readers to draw lessons that may be used additionally as a holistic assessment tool for measuring the maturity of firms with respect to their Toyota Way implementation. Consequent to this, management would then be in a better position to develop plans for Toyota Way implementation by focusing on weak areas, strengthening them, and thus increasing the likelihood of success in the implementation of the Toyota Way. In a nutshell, this book provides a comprehensive and valuable resource for firms not only in the construction industry but also businesses outside of the construction sector to better understand the Toyota Way and how this understanding can translate to implementation of lean construction/business management to enhance profitability and survivability in an increasingly competitive global market place.

Author: Nathalie Nahai
Publisher: Simon and Schuster
ISBN: 1621534081
Category : Business & Economics
Languages : en
Pages : 248

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Book Description
With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in. Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: • Targeting the emotional versus the rational brain • The psychology of decision-making • How to pinpoint your target market • Communicate persuasively • Utilizing images, video, and colors to grab attention • Making a website easy to use • Using social media to connect • Increase sales through e-commerce What makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author: Donald Parente
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.