Author: Sascha Mayer
Publisher: GRIN Verlag
ISBN: 363806624X
Category : Business & Economics
Languages : en
Pages : 40
Book Description
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company’s position in the market. It is precisely tailored to the company’s actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business – low cost flights – with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat – it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market – closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than €2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we developed a Marketing Plan with specific tactical marketing activities. We have ambitious goals and objectives for further growth and market penetration in Europe within a time frame of 6 years till 2012. On the one hand we plan to raise the market share within the low cost sector up to 40%. With our growing fleet of 200 airplanes in 2012, we want to double our annual passenger transportation to 80 million by then. On the other side we plan to eliminate the rest of our costly call centers and base the distribution only on online booking. These concrete plans base on a realistic financial plan.The included best and worst case scenarios illustrate clearly that with implementing and executing all activities properly, the airline can quadruple its annual profit up to €1,230 billion in 2012.
Ryanair and its low cost flights in Europe
Author: Sascha Mayer
Publisher: GRIN Verlag
ISBN: 363806624X
Category : Business & Economics
Languages : en
Pages : 40
Book Description
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company’s position in the market. It is precisely tailored to the company’s actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business – low cost flights – with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat – it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market – closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than €2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we developed a Marketing Plan with specific tactical marketing activities. We have ambitious goals and objectives for further growth and market penetration in Europe within a time frame of 6 years till 2012. On the one hand we plan to raise the market share within the low cost sector up to 40%. With our growing fleet of 200 airplanes in 2012, we want to double our annual passenger transportation to 80 million by then. On the other side we plan to eliminate the rest of our costly call centers and base the distribution only on online booking. These concrete plans base on a realistic financial plan.The included best and worst case scenarios illustrate clearly that with implementing and executing all activities properly, the airline can quadruple its annual profit up to €1,230 billion in 2012.
Publisher: GRIN Verlag
ISBN: 363806624X
Category : Business & Economics
Languages : en
Pages : 40
Book Description
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of the Sunshine Coast Queensland (Business Faculty), course: Marketing Management, language: English, abstract: The purpose of this report is to provide a Marketing Plan for Ryanair, which is developed to strengthen the company’s position in the market. It is precisely tailored to the company’s actual organizational situation and its market environment. The report deals with analyses of Ryanair Holdings plc and its core business – low cost flights – with regards to get a status of its performance and the actual market situation in order to develop a suitable and successful marketing strategy. Ryanair offers low cost passenger flights within Europe. The airline serves short haul, point-to-point routes between Ireland, the UK and Continental Europe. Our idea is it to keep the product as simple as possible. Passengers travel ticketless without any frills in one class without any seat – it is simple air transportation from A to B. The external environment in Europe favors Ryanair and the entire low-cost airline market with an air traffic growth of up to 20%. Regarding the competitive environment Ryanair - with a clear strategy and structure - gains in importance and already became the market leader in the intra-European low-cost airline market – closed-packed with Easyjet and followed by Air Berlin. With its 35 Mio passengers in 2006 and an excellent profitability on a high level of 20% is growing healthy and shows strong financial reserves of more than €2 billion. Our customer is anyone within Europe in the age between 15 and 64, who wants to save money and still be able to travel by air to attractive destinations. This awareness of different passenger types requires marketing campaigns that cover all categories of potential customers. With this in mind we developed a Marketing Plan with specific tactical marketing activities. We have ambitious goals and objectives for further growth and market penetration in Europe within a time frame of 6 years till 2012. On the one hand we plan to raise the market share within the low cost sector up to 40%. With our growing fleet of 200 airplanes in 2012, we want to double our annual passenger transportation to 80 million by then. On the other side we plan to eliminate the rest of our costly call centers and base the distribution only on online booking. These concrete plans base on a realistic financial plan.The included best and worst case scenarios illustrate clearly that with implementing and executing all activities properly, the airline can quadruple its annual profit up to €1,230 billion in 2012.
Ryanair
Author: Siobhán Creaton
Publisher: White Lion Publishing
ISBN: 9781845132934
Category : Airlines
Languages : en
Pages : 0
Book Description
The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.
Publisher: White Lion Publishing
ISBN: 9781845132934
Category : Airlines
Languages : en
Pages : 0
Book Description
The trade paperback of Ryanair, published in June 2004, has already sold nearly 20,000 copies and is in its sixth printing - testament to the fascination this maverick company has for both the business community and the general reader (and budget air traveller). In Ireland it has been a number-one bestseller (indeed, is still in the chart); here it is selling in significant quantities from airports and bookshops around the country. It remains the only book about the airline and its buccaneering chief executive, Michael O'Leary. With Ryanair continuing to expand, the battle for the low-cost airline market in Europe becoming ever more cutthroat, and O'Leary happy to do battle with everyone from airports (for their landing charges) to his own pilots (over pay and conditions) - and generate an endless stream of PR and news stories in the process - the B-format edition of Siobhan Creaton's book is fully updated to take account of all Ryanair's most recent history.
Ryanair
Author: Siobhán Creaton
Publisher: White Lion Publishing
ISBN: 9781845130831
Category : Air travel
Languages : en
Pages : 0
Book Description
Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the updated story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.
Publisher: White Lion Publishing
ISBN: 9781845130831
Category : Air travel
Languages : en
Pages : 0
Book Description
Just a few years ago, Ryanair was a tiny, impoverished airline competing unsuccessfully with Aer Lingus. In 2003, the company was worth more than British Airways. This is the updated story of its meteoric rise, told by both the people who have served the company and also through the eyes of major rivals.
The Ryan Air Model - Success and Impact on the European Aviation Market
Author: Frederik Boesch
Publisher: GRIN Verlag
ISBN: 3638661156
Category : Business & Economics
Languages : en
Pages : 69
Book Description
Bachelor Thesis from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,3, International University Bremen, 21 entries in the bibliography, language: English, abstract: During the past 15 years, there has been a considerable increase in the share of air travel within Europe that is carried out by low-cost airlines. These new airlines apply the most drastic cost saving measures in order to drive air fares down to a minimum. This paper will first explore the deregulation process of the European aviation market which was the precondition for the emergence of low-fare carriers in the early 1990s. It will then take a closer look at Ryanair, the current low-cost leader in Europe and describe its history, the elements of this distinct business model, its successes, and also some limitations. The last part of the paper will concentrate on the impact that low-fare airlines like Ryanair have on the aviation market. It will explore the changes on the market that can be expected in the long-run and will pay attention to the question if and how traditional full service carriers can respond to the increased competition.
Publisher: GRIN Verlag
ISBN: 3638661156
Category : Business & Economics
Languages : en
Pages : 69
Book Description
Bachelor Thesis from the year 2005 in the subject Business economics - Miscellaneous, grade: 1,3, International University Bremen, 21 entries in the bibliography, language: English, abstract: During the past 15 years, there has been a considerable increase in the share of air travel within Europe that is carried out by low-cost airlines. These new airlines apply the most drastic cost saving measures in order to drive air fares down to a minimum. This paper will first explore the deregulation process of the European aviation market which was the precondition for the emergence of low-fare carriers in the early 1990s. It will then take a closer look at Ryanair, the current low-cost leader in Europe and describe its history, the elements of this distinct business model, its successes, and also some limitations. The last part of the paper will concentrate on the impact that low-fare airlines like Ryanair have on the aviation market. It will explore the changes on the market that can be expected in the long-run and will pay attention to the question if and how traditional full service carriers can respond to the increased competition.
No Frills
Author: Simon Calder
Publisher: Virgin Books
ISBN: 9780753510445
Category : Airlines
Languages : en
Pages : 0
Book Description
The rise of new and dynamic low cost airlines is currently Europe's biggest business success story. This title provides an analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks. This new edition also looks at how these companies have spread around the world.
Publisher: Virgin Books
ISBN: 9780753510445
Category : Airlines
Languages : en
Pages : 0
Book Description
The rise of new and dynamic low cost airlines is currently Europe's biggest business success story. This title provides an analysis of this unexpected aviation business phenomenon and investigates the entrepreneurs who took the risks. This new edition also looks at how these companies have spread around the world.
Airport Competition
Author: Peter Forsyth
Publisher: Routledge
ISBN: 1317182898
Category : Technology & Engineering
Languages : en
Pages : 463
Book Description
The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies.
Publisher: Routledge
ISBN: 1317182898
Category : Technology & Engineering
Languages : en
Pages : 463
Book Description
The break-up of BAA and the blocked takeover of Bratislava airport by the competing Vienna airport have brought the issue of airport competition to the top of the agenda for air transport policy in Europe. Airport Competition reviews the current state of the debate and asks whether airport competition is strong enough to effectively limit market power. It provides evidence on how travellers chose an airport, thereby altering its competitive position, and on how airports compete in different regions and markets. The book also discusses the main policy implications of mergers and subsidies.
EasyJet
Author: Lois Jones
Publisher: White Lion Publishing
ISBN: 9781845132477
Category : Airlines
Languages : en
Pages : 0
Book Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
Publisher: White Lion Publishing
ISBN: 9781845132477
Category : Airlines
Languages : en
Pages : 0
Book Description
EasyJet has always been a colorful enterprise, thanks to both its charismatic and self-promoting Greek founder, Stelios Haji-Ioannou, and its bright orange planes and publicity material. Beginning as a modest operation flying a couple of elderly, leased 737s between Luton and Glasgow, it is now one of the biggest airlines in Europe and has led the way in web-based ticket sales. This is a full account of easyJet's business success, the flamboyant stunts it has used to gain an advantage on its competitors, and the wider social changes its cheap flights have brought about.
Ryanair. SWOT Analysis of the Leading Low Fare Airline
Author: Irina Düsseldorf
Publisher: GRIN Verlag
ISBN: 3668370230
Category : Business & Economics
Languages : en
Pages : 23
Book Description
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.
Publisher: GRIN Verlag
ISBN: 3668370230
Category : Business & Economics
Languages : en
Pages : 23
Book Description
Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 2,7, , course: Strategic Management, language: English, abstract: Ryanair is Europe’s leading low cost airline and offers the lowest fares on the airline market. But the question is how the small Irish company can count 103,000,000 international passengers in the fiscal year 2015, only 30 years after having been established. Why does Ryanair have a high recognition value for its brand, despite doing the advertising in-house and distributing only by using online channels? What is more, Ryanair does not offer customer loyalty programs, they do not have free drinks or food on-board; they even do not need external cleansing power for their fleet. And why no other low cost airline, like Easyjet or Lufthansa’s subsidiary Germanwings, overtook Ryanair’s competitive advantage to set the prices on the market? Actually they tried, but it still not working. What is so unique about the Irish Airline and how successful they compete with the airlines until today, will be demonstrated further in this assignment using the SWOT analysis.
Airline Business in the 21st Century
Author: Rigas Doganis
Publisher: Routledge
ISBN: 1134618204
Category : Business & Economics
Languages : en
Pages : 256
Book Description
This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are: * the low-cost airline * the impact of electronic commerce * the debate on global airline alliances * privatizing state-owned airlines * the creation of a Trans Atlantic Common Aviation area Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
Publisher: Routledge
ISBN: 1134618204
Category : Business & Economics
Languages : en
Pages : 256
Book Description
This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are: * the low-cost airline * the impact of electronic commerce * the debate on global airline alliances * privatizing state-owned airlines * the creation of a Trans Atlantic Common Aviation area Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.
Handbook of Low Cost Airlines
Author: Sven Gross
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503100811
Category : Airlines
Languages : en
Pages : 324
Book Description
Publisher: Erich Schmidt Verlag GmbH & Co KG
ISBN: 9783503100811
Category : Airlines
Languages : en
Pages : 324
Book Description