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Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author: Sarabjit Singh Puri
Publisher: Notion Press
ISBN: 1649195702
Category : Business & Economics
Languages : en
Pages : 176
Get Book Here
Book Description
Rural Market Unleashed discusses the importance of India’s rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author’s view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do’s and don’ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author:
Publisher: Notion Press
ISBN: 9781649195692
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
Rural Market Unleashed discusses the importance of India's rural market, its size, factors and opportunities. It highlights government policies and initiatives impacting the lives of those in rural areas. The second part of the book focuses on rural marketing strategies for products and services. With an emphasis on brand building, this part touches on studying prospect behaviour and cultural diversity of rural India. Aspects such as pricing, communication and effectiveness of the advertising campaign are also discussed. The book uncovers adaptation of new technologies, women empowerment and the rise of private schools in rural India. The part also focuses on High Net-worth Individuals (HNIs) of rural India, unconventional methods of advertising, rural call centres and importantly, the advent of Digital Marketing. The author's view on maximising Return on Investment (ROI) with 360-degree sales and marketing, is explained in detail. The third part talks about the challenges, do's and don'ts for rural marketing campaigns and specific techniques for campaign effectiveness. Taking a futuristic view, this part also comprises the role of artificial intelligence and the future of rural marketing. This futuristic perspective makes for an interesting read and is the key takeaway of this part. It is a useful resource for current and aspiring rural marketing professionals.
Author: Krishnamacharyulu C. S. G.
Publisher: Pearson Education India
ISBN: 9788131732632
Category : Marketing
Languages : en
Pages : 612
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Book Description
Author: Rajendra Kumar Aneja
Publisher:
ISBN: 9781653081004
Category :
Languages : en
Pages : 420
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Book Description
In this book, I have endeavoured to study all the facets of marketing, concerning "Rural Markets". Rural markets are blossoming in India and in many regions like Asia, Latin America, Africa and the Middle East. The villager is becoming more affluent in countries like India, China, Brazil, Colombia, Venezuela, Ecuador, Indonesia, Sri Lanka, etc., due to improvements in agricultural productivity, dispersion of industry in rural areas, exposure to media like television and the rapid advancement of the Internet and mobile phone technologies. The exploding rural markets pose a prodigious challenge to marketers. They have to harvest these markets comprehensively.Ever since I started working in 1975, the assimilation of consumer products in the villages and their consequent impact on the lifestyles and habits of villagers, has fascinated me. Since then, I have been an avid student of rural marketing in India and the countries I worked in abroad, marketing and selling a host of products like soaps, detergents, toothpaste, shampoos, food products, animal feeds, etc., to the villagers in Asia, Latin America, Africa, etc. In this book, I have covered all the four P's of marketing, i.e. the Product, Place, Pricing, and Promotion. The evolution of the Indian urban and rural markets has also been covered. The book is written very substantially in anecdotal form, to make it an interesting reading. It is based on my personal interactions with rural consumers, shopkeepers and wholesalers in hundreds of villages in India and abroad. These narratives are analysed within conceptual frameworks.
Author: Sally Sargeson
Publisher: Routledge
ISBN: 1134453221
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
This edited collection explores issues surrounding the provision of collective goods within the context of post-crisis East and Southeast Asia. It includes case studies on Korea, Indonesia, China, Laos, Malaysia and Singapore among others.
Author: S L Gupta
Publisher:
ISBN: 9788189547042
Category :
Languages : en
Pages : 225
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Book Description
Author: Cullen Bunn
Publisher: Marvel Entertainment
ISBN: 1302498959
Category : Comics & Graphic Novels
Languages : en
Pages : 179
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Book Description
Collects Monsters Unleashed #1-5. It's all hands on deck with the AVENGERS, CHAMPIONS, GUARDIANS, X-MEN and the INHUMANS as they clash with monstrous hazards that threaten to destroy every corner of the Marvel Universe. Who are the LEVIATHONS? Who controls them? How can they be stopped before Earth becomes another tragic barren world in their wake?
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
ISBN: 9788126909889
Category : Business enterprises
Languages : en
Pages : 266
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Book Description
Author: C S G Krishnamacharyulu
Publisher:
ISBN: 9788178085760
Category :
Languages : en
Pages : 397
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Book Description
Author: Nancy Holder
Publisher: Delacorte Books for Young Readers
ISBN: 0385740980
Category : Arkansas
Languages : en
Pages : 402
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Book Description
Orphaned Kat McBride, nearly seventeen, must leave California to live with her grandfather in small-town Arkansas, where she's drawn into a paranormal world of feuding werewolf clans.
