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Author: J. Walker Smith
Publisher: Harper Collins
ISBN: 0062039075
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future. Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turns the spotlight on America's "generation gap" and transforms what was born as a political and social rallying cry into a sound foundation for profitable marketing. Defining the essence of three generations-the Matures (born between 1909-1945), the Baby Boomers (1946-1964), and the Generation-Xers (1965-1978)-it explores in telling detail the experiences, life skills, values, personal and professional aspirations, likes and dislikes, and hopes and fears that distinguish each generation. Drawing on this unprecedented data, it elucidates how and why each generation reacts to a vast range of marketplace issues-including technology and cyberspace, healthcare and fitness, media and entertainment, retailing and financial services. From highlighting generational differences regarding such basic concepts as work itself-Matures regard it as an inevitable obligation, Boomers as an opportunity for self-fulfillment, and Xers as simply a paycheck-and gratification-delayed by Matures, demanded instantaneously by Boomers, "virtual" in the case of most Xers-to describing the widely differing versions of the American Dream each generation harbors, Rocking the Ages offers invaluable insights into how to market a product or service to reach one, two, or all three generations.
Author: J. Walker Smith
Publisher: Harper Collins
ISBN: 0062039075
Category : Business & Economics
Languages : en
Pages : 414
Get Book Here
Book Description
For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes, and expectations that shape consumer decisions-not only pinpoint current trends, but predict where the market will be in the future. Rocking the Ages: The Yankelovich Report on Generational Marketing (HarperBusiness; May 21, 1997) by J. Walker Smith and Ann Clurman turns the spotlight on America's "generation gap" and transforms what was born as a political and social rallying cry into a sound foundation for profitable marketing. Defining the essence of three generations-the Matures (born between 1909-1945), the Baby Boomers (1946-1964), and the Generation-Xers (1965-1978)-it explores in telling detail the experiences, life skills, values, personal and professional aspirations, likes and dislikes, and hopes and fears that distinguish each generation. Drawing on this unprecedented data, it elucidates how and why each generation reacts to a vast range of marketplace issues-including technology and cyberspace, healthcare and fitness, media and entertainment, retailing and financial services. From highlighting generational differences regarding such basic concepts as work itself-Matures regard it as an inevitable obligation, Boomers as an opportunity for self-fulfillment, and Xers as simply a paycheck-and gratification-delayed by Matures, demanded instantaneously by Boomers, "virtual" in the case of most Xers-to describing the widely differing versions of the American Dream each generation harbors, Rocking the Ages offers invaluable insights into how to market a product or service to reach one, two, or all three generations.
Author: Stephen Jay Gould
Publisher: Ballantine Books
ISBN: 0307801411
Category : Science
Languages : en
Pages : 258
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Book Description
"People of good will wish to see science and religion at peace. . . . I do not see how science and religion could be unified, or even synthesized, under any common scheme of explanation or analysis; but I also do not understand why the two enterprises should experience any conflict." So states internationally renowned evolutionist and bestselling author Stephen Jay Gould in the simple yet profound thesis of his brilliant new book. Writing with bracing intelligence and elegant clarity, Gould sheds new light on a dilemma that has plagued thinking people since the Renaissance. Instead of choosing between science and religion, Gould asks, why not opt for a golden mean that accords dignity and distinction to each realm? At the heart of Gould's penetrating argument is a lucid, contemporary principle he calls NOMA (for nonoverlapping magisteria)--a "blessedly simple and entirely conventional resolution" that allows science and religion to coexist peacefully in a position of respectful noninterference. Science defines the natural world; religion, our moral world, in recognition of their separate spheres of influence. In elaborating and exploring this thought-provoking concept, Gould delves into the history of science, sketching affecting portraits of scientists and moral leaders wrestling with matters of faith and reason. Stories of seminal figures such as Galileo, Darwin, and Thomas Henry Huxley make vivid his argument that individuals and cultures must cultivate both a life of the spirit and a life of rational inquiry in order to experience the fullness of being human. In his bestselling books Wonderful Life, The Mismeasure of Man, and Questioning the Millennium, Gould has written on the abundance of marvels in human history and the natural world. In Rocks of Ages, Gould's passionate humanism, ethical discernment, and erudition are fused to create a dazzling gem of contemporary cultural philosophy. As the world's preeminent Darwinian theorist writes, "I believe, with all my heart, in a respectful, even loving concordat between . . . science and religion."
Author: Ed Ward
Publisher:
ISBN:
Category : Music
Languages : en
Pages : 698
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Book Description
Attempts to track rock and roll -- as music, as culture, as headline maker, as business -- from its hazy origins to the present day.
Author: Timothy Hallinan
Publisher: Soho Press
ISBN: 1641292199
Category : Fiction
Languages : en
Pages : 336
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Book Description
Junior Bender, Los Angeles burglar and off-the-books detective to the felonious, is reminded that rock and roll will never die (no matter how fervently he wishes some of it would) when Hollywood's most dangerous geriatric mobster, Irwin Dressler, retains Junior's investigative services to solve a rather unharmonious problem. Four of Dressler's old gangster colleagues have put together a national tour of once-popular rock bands they own a piece of: three nights of concerts by guys (and a few gals) who were big shots back in the 1960s and 1970s, and who are now hoping for one more gasp of glory with this nostalgia exhibition. The Rock of Ages tour has proved itself to be anything but a love fest: plenty of the bandmates have been feuding for forty years, and—perhaps unsurprisingly—drugs and bad behavior have created health, wellness, and legal problems for the musicians and managers. Plus there have been two near-fatal accidents that might have been attempted murders. But they're not what Irwin Dressler is concerned about. It's that someone—one of his own colleagues—is using the tour as a front to steal Dressler's money. And that simply cannot be allowed. Now the tour has pulled into LA, and Junior has one weekend to figure out who's to blame—a weekend that begins with his tires being slashed, threatening notes left on his car, and a theatrical backdrop falling on a drummer during the truly terrible first set of the first concert. To make things worse, Junior is saddled for the weekend with his teenage daughter, Rina, who lately has been much, much too interested in how her father earns his living. Can Junior recover Dressler's money, prevent a murder, talk his daughter out of pursuing a life of crime, and somehow survive all that bad music?
Author: Grant Morrison
Publisher:
ISBN: 9781563893698
Category : Comics & Graphic Novels
Languages : en
Pages : 100
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Book Description
The Justice League of America, an organization of superheroes, struggles to save the world from a group of evil aliens called the Hyperclan.
Author: Barbara Page
Publisher: University of Chicago Press
ISBN: 0226644790
Category : Nature
Languages : en
Pages : 371
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Book Description
Two tiny trilobites in a vast Cambrian ocean drift past sea cucumber parasols and a shaggy, tree-like sponge. Snail tracks loop enigmatically against brushed-gray Silurian slate, and ghostly white crinoids feather a Devonian seascape. A delicate pterosaur flies bravely into the Jurassic gloom, while a Tyrannosaurus rex so big that its teeth fill our field of vision stalks the deep orange sands that mark the end of the Cretaceous period. These are just a few scenes from the magnificent drama that unfolds in glorious full color and three-dimensional texture in Rock of Ages, Sands of Time. Each of Barbara Page's 544 contiguous painted panels represents a million years of the history of life on earth, with fossil plants and animals depicted at the same scale and in association with each other just as they might be found by a paleontologist in the field. A muted rainbow of background colors evoke the rocks in which the fossils were found—the Texas Red Beds, for instance, or the yellow Solnhofen limestone—and keystone events are shown metaphorically, with fat rolls of paint marking major extinctions or continental drift. To fully experience the awesome impact of an eon's worth of time spread across 500 feet of bas-relief panels, you'd have to visit the Museum of the Earth in Ithaca, New York, where Page's specially commissioned work will be installed when the museum opens in 2002. But this book is the next best thing. Not only does it contain crisp color reproductions of each painting, but it also includes an accessible essay from paleontologist Warren Allmon giving the scientific context behind the art. For fossil lovers of all ages, and anyone interested in the merging of art and science, Rock of Ages, Sands of Time will be the find of a lifetime.
Author: Augustus Toplady
Publisher:
ISBN:
Category :
Languages : en
Pages : 50
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Book Description
Author: Carol S. Lawson
Publisher:
ISBN: 9780877852315
Category : Literary Collections
Languages : en
Pages : 212
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Book Description
The Chrysalis Reader is an annual anthology of poetry, essays, and short fiction on topics of spiritual growth and development. Rocking the Ages addresses themes of continuity and change.
Author: Richard Havers
Publisher: Book Sales Inc
ISBN: 9780785826255
Category : Music
Languages : en
Pages : 200
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Book Description
Chronicles the history of blues music from its emergence in the early 1900s through the twentieth century, and describes the musical accomplishments of Leadbelly, Bessie Smith, Howlin' Wolf, Robert Johnson, Muddy Waters, Jimmy Reed, B.B. King, and others. Includes an audio CD.
Author: Florence Bullough
Publisher: Wide Eyed Editions
ISBN: 1786038730
Category : Juvenile Nonfiction
Languages : en
Pages : 99
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Book Description
From “What is a rock?” to dinosaur fossils and meteorites, this stunning book explores everything you ever wanted to know about rocks and minerals. With its sparkling cover, out-of-this-world artwork from Anna Alanko, and expert content written by two geologists, this is the book all rock-crazy kids need. Rocks are all around us, from explosive volcanoes, magnificent mountains, and sandy deserts, to muddy sea floors, winding river valleys, and even asteroids in outer space! They are also in our computers, smartphones, medicines, buildings, airplanes, and space shuttles. Understanding how rocks form helps us to understand how the Earth and the solar system work, and how the Earth has changed over millions of years and how it might look in the future. This dazzlingly illustrated guide covers every aspect of this important topic: Igneous rocks Sedimentary rocks Fossils Metamorphic rocks Space rocks Gemstones Did you know that there is a bus-sized potassium crystal feldspar in Russia? Or that most of the gold, silver and platinum found at the Earth’s surface is thought to have arrived on meteorites from outer space? Complete with fascinating side notes, an illustrated explanation of the rock cycle, a geological timeline, beautiful images of a vast array of rocks and gems, and a helpful glossary at the back, The Rocking Book of Rocks will captivate and astound rock-lovers of all ages.
