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Author: Robin Williams
Publisher: Pearson Education
ISBN: 0132712199
Category : Computers
Languages : en
Pages : 781
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Book Description
Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0132712199
Category : Computers
Languages : en
Pages : 781
Get Book Here
Book Description
Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
Author: Robin Williams
Publisher: Peachpit Press
ISBN: 0321656210
Category : Business presentations
Languages : en
Pages : 169
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Book Description
Provides information on creating an effective digital presentation, covering such topics as animation, plot, contrast, software, and handouts.
Author: Robin Williams
Publisher: Pearson Education
ISBN: 0133966151
Category : Art
Languages : en
Pages : 241
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Book Description
This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.
Author: Robin Williams
Publisher: Peachpit Press
ISBN: 0321772873
Category : Computers
Languages : en
Pages : 240
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Book Description
Annotation Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This volume includes many individual exercises designed specifically to teach the tools and features in Illustrator that designers (as opposed to illustrators) need to use.
Author: David Sherwin
Publisher: HOW Books
ISBN: 1600617972
Category : Design
Languages : en
Pages : 240
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Book Description
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.
Author: Steven Heller
Publisher: Simon and Schuster
ISBN: 1581159668
Category : Design
Languages : en
Pages : 517
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Book Description
This priceless teaching tool features more than 70 proven-effective programs from the country’s leading graphic design schools. Spanning from traditional, “bricks and mortar” approaches to the ever-widening digital frontier of graphic design, these syllabi include detailed introductions, weekly breakdowns, project suggestions, and selected readings, as well as offer valued background material on the history, social responsibility, and cultural impact of design. More than an instructor’s guide, Teaching Graphic Design is a self-contained chronicle of the past, present, and future of the art and the industry.
Author: John Tollett
Publisher:
ISBN:
Category : Computers
Languages : en
Pages : 326
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Book Description
Robin Williams DVD Design Workshop provides a clear, accessible introduction to the world of DVD menu design and authoring. If you're an amateur video artist, home-movie buff, or professional designer, you can use this book as a great introduction to learning how to create DVDs for your personal use or professional projects. John Tollett, David Rohr, and Robin Williams make it easy by presenting necessary technical information and design inspiration in the classic informal and friendly style that has made Robin's books continual best-sellers. Robin Williams DVD Design Workshop provides all of the information you need to understand the DVD authoring process and to get started with your own DVD projects. You'll learn about the advantages of the DVD format, applications of DVD technology, hardware requirements, and the pros and cons of various consumer vs. prosumer DVD authoring tools. The book also includes overviews of leading Mac and PC DVD authoring software tools, such as iDVD, MyDVD, DVD Studio Pro, DVD Producer and more. To get you inspired, the authors include examples of successful (and sometimes unusual) DVD interface designs from professional designers and major Hollywood studios. Valuable outsource resources for packaging and distributing your own DVD are also included.
Author: Timothy Samara
Publisher: Rockport Publishers
ISBN: 1616736364
Category : Design
Languages : en
Pages : 273
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Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Frank Thissen
Publisher: Springer Science & Business Media
ISBN: 9783540439233
Category : Computers
Languages : en
Pages : 340
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Book Description
The Screen Design Manual provides designers of interactive media with a practical working guide for preparing and presenting information that is suitable for both their target groups and the media they are using. It highlights background information and relationships, clarifying them with examples, and encourages the further development of the language of digital media. In addition to the basics of perception and learning psychology, ergonomics, communication theory, imagery research, and aesthetics, the book also considers design navigation and orientation elements. Guidelines and checklists, along with the comprehensive design of the book, support the transfer of information into practice. Frank Thissen teaches multimedia didactics and information design at the University of Applied Sciences in Stuttgart. For over 10 years he has been developing computer based training. He has worked for international companies such as Siemens AG and SAP AG. His research project explores the role of emotion in e-learning > www.frank-thissen.de Key Topics: - Interactive media - Text for the screen - Effective use of pictures - Video, animation, and sound - Screen layout - Orientation and navigation - Interaction - Emotions and metamessages - Intercultural communication
Author: Jennifer Niederst
Publisher: "O'Reilly Media, Inc."
ISBN: 9780596004842
Category : Computers
Languages : en
Pages : 506
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Book Description
In Learning Web Design, author Jennifer Niederst shares the knowledge she's gained from years of web design experience, both as a designer and a teacher. This book starts from the beginning- defining the Internet, the Web, browsers, and URLs-so you don't need to have any previous knowledge about how the Web works. After reading this book, you'll have a solid foundation in HTML, graphics, and design principles that you can immediately put to use in creating effective web pages. In the second edition, Jennifer has updated the book to cover style sheets and reflect current web standards. She has also added exercises that help you to learn various techniques and short quizzes that make sure you're up to speed with key concepts. Learning Web Design: • Covers the nuts and bolts of basic HTML and style sheets, with detailed examples of formatting text, adding graphic elements, making links, creating tables and frames, and using color on the Web. Also contains tips on handling these tasks using three popular web authoring programs. • Explains whether to use GIFs or JPEGs for different types of images, includes important tips on optimizing graphics for web delivery, and provides step-by-step demonstrations of creating graphics using three popular web graphic tools. • Provides dozens of web design dos and don'ts, to help you make good web design decisions and avoid common beginner traps. • Contains hands-on exercises throughout the book that allow you to try out new techniques along the way. Unlike other beginner books, Learning Web Design leaves no holes in your education. It gives you everything you need to create basic web sites and will prepare you for more advanced web work. If you are interested in web design, this book is the place to start. The enclosed CD-ROM contains material for all the exercises in the book, as well as trial versions of Macromedia Fireworks MX and Homesite 5; Adobe Photoshop 7 and ImageReady 7; and BBEdit 7.
