Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership PDF Download
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Author: Carol A. Lewis
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 60
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Book Description
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 60
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Book Description
Author: Rebecca Elmore-Yalch
Publisher: Transportation Research Board
ISBN: 9780309062688
Category : Transportation
Languages : en
Pages : 212
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Book Description
Provides an overview of market segmentation--what it is and why it is relevant to public transit agencies. It serves as an introduction for managers to the basic concepts and approaches of market segmentation and provides steps and procedures for marketers or market researchers who have the responsibility for implementing a market segmentation program.
Author: Carol A. Lewis
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 116
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Book Description
Author: Chris Lovelock
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 248
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Book Description
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author: United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 44
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Book Description
Author: Lisa Gigante
Publisher:
ISBN:
Category : Bus lines
Languages : en
Pages : 172
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Book Description
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 99
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Book Description
Transit ridership is down across all modes except commuter rail and demand response. Bus ridership is down the most in mid-size cities (populations of 200,000 – 500,000), and, after six years of consecutive decline, it is at its lowest point overall since the 1970s. The TRB Transit Cooperative Research Program's TCRP Research Report 209: Analysis of Recent Public Transit Ridership Trends presents a current snapshot of public transit ridership trends in the U.S. on bus and rail services in urban and suburban areas, focusing on what has changed in the past several years. It also explores and presents strategies that transit agencies are considering and using for all transit modes in response to changes in ridership. Ten case studies are included to better understand individual strategies transit agencies are using to mitigate ridership losses and increase ridership overall. Seven of the 10 transit agencies investigated in the case studies followed the trend, with ridership increases between 2012 and 2015 followed by steady decreases in ridership. Generally, on-time performance has been improving, although it is not causing transit ridership to increase.
Author:
Publisher:
ISBN:
Category : Local transit
Languages : en
Pages : 940
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Book Description
Author: TranSystems Corporation
Publisher: Transportation Research Board
ISBN: 0309098858
Category : CD-ROMs
Languages : en
Pages : 137
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Book Description
"TRB's Transit Cooperative Research Program (TCRP) Report 111: Elements Needed to Create High-Ridership Transit Systems explores the strategies used by transit agencies to create high ridership. The report includes case studies that focus on the internal and external elements that contributed to successful ridership increases and examines how the transit agencies influenced or overcame internal and external challenges to increase ridership. The report includes a companion interactive CD-ROM that contains a database of individual transit agency ridership strategies linked to the strategies and examples presented in the report. The CD-ROM also contains a brochure that outlines the key elements identified in this report for increasing and sustaining ridership." -- publisher's website.
Author:
Publisher:
ISBN:
Category : Urban transportation
Languages : en
Pages : 256
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Book Description
