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Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Ben M. Enis
Publisher: Amer Marketing Assn
ISBN: 9780877571506
Category : Marketing
Languages : en
Pages : 272
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Book Description
Author: Venkatakrishna V. Bellur
Publisher: Springer
ISBN: 3319169769
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
ISBN: 161311270X
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Author: Naresh Malhotra - USE 0493
Publisher: Emerald Group Publishing
ISBN: 0857248979
Category : Business & Economics
Languages : en
Pages : 372
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Book Description
This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.
Author: Kenneth L. Bernhardt
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 500
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Book Description
Author: Venkatakrishna V. Bellur
Publisher:
ISBN: 9783319169774
Category :
Languages : en
Pages :
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Book Description
This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980's: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy's fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: David L. Kurtz
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 728
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Book Description
Author: Naresh Malhotra
Publisher: Routledge
ISBN: 1351550934
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
