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Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: Ben M. Enis
Publisher: Marketing Classics Press
ISBN: 1613113382
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Author: William R. George
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 260
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Book Description
Author: Michael Baker
Publisher: Routledge
ISBN: 1136356916
Category : Business & Economics
Languages : en
Pages : 867
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Book Description
This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Author: Michael Levy
Publisher: Springer
ISBN: 3319131591
Category : Business & Economics
Languages : en
Pages : 697
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Book Description
This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 36
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Book Description
Author: Delener, N.
Publisher: IGI Global
ISBN: 1466600780
Category : Business & Economics
Languages : en
Pages : 732
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Book Description
"This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.
Author: Antonietta Bonello
Publisher: Emerald Group Publishing
ISBN: 1789737079
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
In finance, understanding investors and their motivations is key for any business and policy-maker. Understanding the Investor: A Maltese Study of Risk and Behavior in Financial Investment Decisions offers a nuanced view of the Maltese investor and the Malta Stock Exchange, and its implications on the wider financial world.
Author: STEVEN PRESSMAN
Publisher: Routledge
ISBN: 1317982045
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
When John Kenneth Galbraith passed away on April 29, 2006, the economics profession lost one of its true giants. And this is not just because Galbraith was an imposing figure at 6 feet, 9 inches tall. Throughout his life, Galbraith advised Presidents, made important professional contributions to the discipline of economics, and also tried to explain economic ideas to the general public. This volume pays tribute to Galbraith’s life and career by explaining some of his major contributions to the canon of economic ideas. The papers describe the series of unique contributions that Galbraith made in many different areas. He was a founder of the Post Keynesian view of money, and a proponent of the Post Keynesian view that price controls were necessary to deal with the problem of inflation in a modern economy where large firms already control prices and prices are not determined by the market. He promulgated the view that firms manipulate individual preferences and tastes, through advertising and other means of persuasion, and he drew out the economic implications of this view. He was a student of financial frauds and euphoria, and a forerunner of the Post Keynesian/Minskean view of finance and how financial markets really work. This book was published as a special issue of the Review of Political Economy.
Author: Robin Wensley
Publisher: SAGE
ISBN: 144628719X
Category : Business & Economics
Languages : en
Pages : 249
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Book Description
Electronic inspection copies are available for instructors In this lively and entertaining book, Robin Wensley guides the reader through the basic analytical approaches to decision making required for more effective management practice. Packed with diagrams, anecdotes and examples which bring the book to life, Effective Management in Practice: - clearly presents a wide range of management tools, techniques and theoretical insights in just the right amount of depth for current and future managers - illustrates the need for a balanced approach, emphasizing the importance of the questioning process in clarifying the nature of action proposals and any underlying assumptions - eschews any approach which advocates one right way but at the same time encourages a greater appreciation of practical issues through analysis and theory Students of management, academics and any practitioner interested in exploring a range of different approaches to management will enjoy and treasure this book.
Author: Michael John Baker
Publisher: Taylor & Francis
ISBN: 9780415213974
Category : Business & Economics
Languages : en
Pages : 576
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Book Description
