Rethinking the Media Audience PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Rethinking the Media Audience PDF full book. Access full book title Rethinking the Media Audience by Pertti Alasuutari. Download full books in PDF and EPUB format.
Author: Pertti Alasuutari
Publisher: SAGE Publications Limited
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 228
Get Book Here
Book Description
'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.
Author: Pertti Alasuutari
Publisher: SAGE Publications Limited
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 228
Get Book Here
Book Description
'Rethinking the Media Audience' is an investigation of whether existing models of media reception and audience ethnography can account for contemporary participation and ubiquitous engagement in media culture.
Author: Ien Ang
Publisher: Routledge
ISBN: 1134796846
Category : Art
Languages : en
Pages : 194
Get Book Here
Book Description
Living Room Wars brings together Ien Ang's recent writings on television audiences, and , in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch. Living Room Wars highlights the inherent contradictions of a `politics of pleasure' of television consumption: Ang moves beyond the trditional forcus on textual meanings to explore the structural and historical representations fo television audiences as an integral part of modern culture. Her wide-ranging and illuminating discussion takes in the battle between television and its audiences; the politics of empirical audience research; new technologies and the tactics of television consumption; ethnography and radical contextualism in audience studies; television fiction and women's fantasy; feminist desire and female pleasure in media consumption, and the transnational media system.
Author: Dan Gillmor
Publisher: "O'Reilly Media, Inc."
ISBN: 0596102275
Category : Computers
Languages : en
Pages : 336
Get Book Here
Book Description
Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Author: Angharad N. Valdivia
Publisher: John Wiley & Sons
ISBN: 1405171952
Category : Social Science
Languages : en
Pages : 606
Get Book Here
Book Description
A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Author: Edward Schiappa
Publisher: SUNY Press
ISBN: 0791474232
Category : Language Arts & Disciplines
Languages : en
Pages : 230
Get Book Here
Book Description
Argues that representational correctness can cause critics to miss the positive work that films and television shows can perform in reducing prejudice.
Author: Chris Peters
Publisher: Routledge
ISBN: 1317506405
Category : Social Science
Languages : en
Pages : 365
Get Book Here
Book Description
It’s easy to make a rhetorical case for the value of journalism. Because, it is a necessary precondition for democracy; it speaks to the people and for the people; it informs citizens and enables them to make rational decisions; it functions as their watchdog on government and other powers that be. But does rehashing such familiar rationales bring journalism studies forward? Does it contribute to ongoing discussions surrounding journalism’s viability going forth? For all their seeming self-evidence, this book considers what bearing these old platitudes have in the new digital era. It asks whether such hopeful talk really reflects the concrete roles journalism now performs for people in their everyday lives. In essence, it poses questions that strike at the core of the idea of journalism itself. Is there a singular journalism that has one well-defined role in society? Is its public mandate as strong as we think? The internationally-renowned scholars comprising the collection address these recurring concerns that have long-defined the profession and which journalism faces even more acutely today. By discussing what journalism was, is, and (possibly) will be, this book highlights key contemporary areas of debate and tackles on-going anxieties about its future.
Author: Hugh Malcolm Beville
Publisher: Psychology Press
ISBN: 9780805801743
Category : Business & Economics
Languages : en
Pages : 430
Get Book Here
Book Description
First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.
Author: Will Brooker
Publisher: Psychology Press
ISBN: 9780415254359
Category : Language Arts & Disciplines
Languages : en
Pages : 368
Get Book Here
Book Description
Key writings exploring questions of reception, interpretation and interactivity. The fan audience, the active audience, gender and audience, nation and ethnicity, internet audiences.
Author: Fraser P. Seitel
Publisher: Macmillan
ISBN: 023033833X
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies-including the BP oil spill and the launch of CitySlips-to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends-for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: * Remember that research is cheaper, and more critical, than ever. * Don't let the perfect be the enemy of the good-launch your idea before someone else does. * Don't get so excited about social media that you forget about traditional media. * In a crisis, you are never offstage. * Never lie, never whine, and never try to predict the future!
Author: Zoe Sherman
Publisher: Routledge
ISBN: 131551155X
Category : Business & Economics
Languages : en
Pages : 279
Get Book Here
Book Description
Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.
