Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Jaya Halepete Iyer
Publisher: Bloomsbury Publishing USA
ISBN: 150131906X
Category : Business & Economics
Languages : en
Pages : 457

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Book Description
Revised edition of Retailing in emerging markets, 2011.

Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Jaya Halepete Iyer
Publisher: Bloomsbury Publishing USA
ISBN: 150131906X
Category : Business & Economics
Languages : en
Pages : 457

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Book Description
Revised edition of Retailing in emerging markets, 2011.

Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Malobi Mukherjee
Publisher: Routledge
ISBN: 1317911172
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Retail Intelligence (Firm)
Publisher:
ISBN: 9781903079225
Category : Retail trade
Languages : en
Pages : 458

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Book Description


Instructor's Guide

Instructor's Guide PDF Author: Jaya Halepete
Publisher:
ISBN: 9781609011291
Category :
Languages : en
Pages :

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Book Description


Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Jaya Halepete Iyer
Publisher: Fairchild Books
ISBN: 9781609011284
Category : Design
Languages : en
Pages : 0

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Book Description
Emphasizing the apparel and beauty industries, Retailing in Emerging Markets provides an in-depth study of the retail landscape within Brazil, Romania, China, India, Russia, Turkey, Thailand, and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment. Instructors, contact your Sales Representative for access to Instructor's Materials.

Strategic Marketing Issues in Emerging Markets

Strategic Marketing Issues in Emerging Markets PDF Author: Atanu Adhikari
Publisher: Springer
ISBN: 9811065055
Category : Business & Economics
Languages : en
Pages : 361

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Book Description
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. In addition, the book focuses on creating, communicating, and delivering customer value to emerging market consumers through diverse marketing strategies, processes, and programs in the context of emerging markets’ dynamics, consumer diversity, and competitors. Bringing together contributors from industry and academia to explore key marketing issues prevalent in India and other emerging economies, the book offers a unique and insightful read for a global audience. "This book, edited by Dr. Atanu Adhikari, offers important analytical and managerial insights into consumer behavior, firm strategy, market dynamics and marketing instruments (price, promotion, distribution and product). While marketing and management disciplines have developed useful empirical generalizations, the context is critical. This book does exactly that -- place the generalized results in the context of emerging markets and India. Accordingly, this is a valuable resource for scholars and practitioners." -- Dr. Gurumurthy Kalyanaram, Professor, City University of New York, USA and Tata Institute of Social Sciences, Mumbai, India; US Editor, International Journal of Learning and Change; and President, MIT South Asian Alumni Association "This book is a must-read for anyone interested in marketing to less-developed countries. While the focus of the chapters is on India, the lessons learned can be generally applied. The 32 chapters represent comprehensive coverage of nearly every topic related to marketing with many examples. Any manager interested in doing business in emerging markets, Professors who want a better knowledge of these markets, or students who want an excellent reference should acquire this book." -- Dr. Russell S. Winer, William Joyce Professor of Marketing, Stern School of Business, New York University, USA.

E-Retailing Challenges and Opportunities in the Global Marketplace

E-Retailing Challenges and Opportunities in the Global Marketplace PDF Author: Dixit, Shailja
Publisher: IGI Global
ISBN: 1466699221
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market opportunities in the digital sphere, the global retail market is undergoing an era of rapid transformation as new web-based retail models emerge to meet the needs of the modern consumer. E-Retailing Challenges and Opportunities in the Global Marketplace explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. Emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development, this publication is a critical reference source for business professionals, product strategists, web managers, IT specialists, and graduate-level students in the fields of business, retail management, and advertising.

Retailing in Emerging Markets

Retailing in Emerging Markets PDF Author: Malobi Mukherjee
Publisher: Routledge
ISBN: 1317911180
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Promotional Strategies and New Service Opportunities in Emerging Economies

Promotional Strategies and New Service Opportunities in Emerging Economies PDF Author: Nadda, Vipin
Publisher: IGI Global
ISBN: 1522522077
Category : Business & Economics
Languages : en
Pages : 446

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Book Description
Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

Emerging Market Real Estate Investment

Emerging Market Real Estate Investment PDF Author: David J. Lynn
Publisher: John Wiley & Sons
ISBN: 0470912588
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Emerging markets in real estate investing have been an increasing focus for institutional real estate investors worldwide. Part of the Fabozzi series, this book is an insightful overview of international real estate focusing on three of the BRICs: China, India, and Brazil. The authors provide a framework for thinking about these dynamic markets characterized by youthful populations, extraordinary demand, capital inefficiency, and aspiration. Also discussed are the sociopolitical issues, policy, and entry/exit strategies. Notably, the book makes a sanguine assessment of the risks and opportunities of alternative strategies in each country.