Census of Business [1935]. Changes in Retail Trade in Buffalo 1929, 1933, 1935 PDF Download
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Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 48
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Book Description
Author: Edmund Daniels McGarry
Publisher:
ISBN:
Category : Buffalo (N.Y.)
Languages : en
Pages : 12
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Book Description
![Census of Business [1935]. Changes in Retail Trade in Buffalo 1929, 1933, 1935 PDF](https://books.google.com/books/content/images/frontcover/qyclu9DVHPIC?fife=w80-h100)
Author: United States. Bureau of the Census
Publisher:
ISBN:
Category : Retail trade
Languages : en
Pages : 48
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Book Description
Author: Edmund Daniels McGarry
Publisher:
ISBN:
Category : Buffalo (N.Y.)
Languages : en
Pages : 32
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Book Description
Author: United States. Temporary National Economic Committee
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 2216
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 264
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Book Description
Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Communication in marketing
Languages : en
Pages : 246
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Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 244
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Author: United States. Bureau of Foreign and Domestic Commerce
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 554
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Book Description
Author: New York Stock Exchange
Publisher:
ISBN:
Category : Stock exchanges
Languages : en
Pages : 816
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Book Description
Author: Sarah Elvins
Publisher: Ohio University Press
ISBN: 0821415492
Category : New York (State), Western
Languages : en
Pages : 245
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Book Description
Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike. In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression. Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America's largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets. By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.
