Retail Internationalization in Emerging Countries PDF Download
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Author: Karin Pennemann
Publisher: Springer Science & Business Media
ISBN: 3834944920
Category : Business & Economics
Languages : en
Pages : 196
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Book Description
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Author: Karin Pennemann
Publisher: Springer Science & Business Media
ISBN: 3834944920
Category : Business & Economics
Languages : en
Pages : 196
Get Book Here
Book Description
The increasing internationalization of retail companies can emerge in the international retail brand management, a research gap. In the course of development that retailers will realize as a brand that always emergent research needs. This study shows how internationally operating trading company deal with these challenges, special services at the international level. These advantages are inter alia from differences in culturally influenced patterns of perception. A consideration of these differences implies a customized branding, which promises to enhance the efficiency of brand effects.
Author: M. Marinov
Publisher: Springer
ISBN: 0230363660
Category : Business & Economics
Languages : en
Pages : 419
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Book Description
Explores the impact of country and firm specific factors, the role of institutions and governments, the strive for compensation of initial disadvantages and the struggle in finding ways to counterbalance late coming into the international arena in the process of internationalization.
Author: Nicholas Alexander
Publisher: Oxford University Press
ISBN: 0199212821
Category : Business & Economics
Languages : en
Pages : 401
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Book Description
"International Retailing reflects contemporary research and current practice, focusing on what is happening in the field, who is making it happen, why it is happening in the way it is, and how it is happening. Structured around four parts, this textbook guides students through the internationalization process, considering international markets, and how retail companies operate within them. It concludes by exploring future trends and challenges of the international retail marketplace." "The text is packed with a wealth of international examples and familiar case studies, clearly showing how the theory translated into practice."--BOOK JACKET.
Author: Alvaro Cuervo-Cazurra
Publisher: Cambridge University Press
ISBN: 1107073146
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.
Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 1782541357
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book illustrates how multinational corporations (MNCs) solve the business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analyzing, forming and implementing international business marketing strategy in mature markets are in need of adjustment before they are applied to emerging country markets. Accordingly, the author develops the institutional network approach to address the specific challenges afforded by these markets.
Author: Neil M. Coe
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This path-breaking collection brings together seminal contributions from the burgeoning multidisciplinary literature on the globalisation of retailing.
Author: Malobi Mukherjee
Publisher: Routledge
ISBN: 1317911180
Category : Business & Economics
Languages : en
Pages : 303
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Book Description
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
Author: Timothy Devinney
Publisher: Emerald Group Publishing
ISBN: 0857240854
Category : Business & Economics
Languages : en
Pages : 668
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Book Description
A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological toolkit.
Author: Byoungho Jin
Publisher: Springer
ISBN: 1137523379
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Author: Sanjaya Lall
Publisher: Chichester [West Sussex] ; New York : Wiley
ISBN:
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
Study of multinational enterprises from newly industrializing countries, especially Argentina, Brazil, Hong Kong, and India - deals with foreign investment, management, marketing, research and development, industrial policy, etc.; discusses comparative advantages over local firms and other multinationals, monopolys, and criteria for selecting host country. References.
