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Author: John E. Lincoln
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523936670
Category :
Languages : en
Pages : 174
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Book Description
Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.
Author: John E. Lincoln
Publisher: Createspace Independent Publishing Platform
ISBN: 9781523936670
Category :
Languages : en
Pages : 174
Get Book Here
Book Description
Featured on Forbes as a "marketing book you have to read before your competition!" As seen on Forbes, Entrepreneur Magazine, Inc. Magazine, Search Engine Land, Marketing Land and more. Take control now! Learn how to become an influencer from veteran UCSD teacher, online marketing consultant and CEO, John Lincoln. This book as exact, step-by-step strategies to reaching influence status. Get it now! It is all for a good cause. 100% of proceeds from the first 1,000 books sold will be donated to families where a member is struggling with cancer. Help us reach our goal. Digital Infleuncer Book Description | by John Lincoln, MBA, CEO, Entrepreneur, UCSD Teacher Who will you be in life? Will you be a follower? Or will you be an influencer? Definition Digital Influencer: An online persona with the power to stimulate the mindset and affect the decisions of others through real or perceived authority, knowledge, position, distribution or relationships. This book does not hold anything back. But neither can you if you want to be an influencer. You have to fully dedicate yourself, otherwise it is impossible. Too often, people believe that influencers are born, not made, and that we can't learn how to do what they do. Wrong! You can become an influencer and do so much more quickly if you are focused and know the right steps to take. This practical guide to becoming an influencer in your industry will explain what influence is and how it works. It will show you how to grow your following, build credibility and develop your identity as an authority in your field. It will provide direction in how to educate yourself, create compelling content, harness the power of social media and engage with your community. It will teach you how to build an online persona that is so powerful, a simple social media update or blog post will be able to affect change in your industry. This process works. I have done this for myself and hundreds of clients. This book is your shortcut to reaching influencer status fast. Instead of wasting decades or even your entire life trying to figure out what you need to do, I'm just going to tell you how it works. I'll also help you develop a personal plan. I am going to start off by giving you some important background information and concepts that are critical to know if you want to become an influencer. As we progress, I will give you more specifics regarding tools, strategies and even a timeline. This book is the complete guide to become a leader and influencer in your industry. Buy it now, it will be one of the best investments you have ever made in your career and life. Short Bio - John Lincoln John Lincoln is CEO of Ignite Visibility and a digital marketing teacher at the University of California San Diego. Lincoln has worked with over 400 online businesses and has generated millions in revenue for clients. He is a noted author on Search Engine Land, Marketing Land, Search Engine Journal and Entrepreneur Magazine and has been featured on Forbes, CIO Magazine, Good Morning San Diego, the Union Tribune and more. Lincoln has been awarded top conversion rate expert of the year, top SEO of the year, best social media campaign of the year and top analytics column of the year. In 2014 and 2015, Ignite Visibility was named #1 SEO company in California and top 2 in the nation.
Author: Graeme Turner
Publisher: Cambridge University Press
ISBN: 9780521794862
Category : Biography & Autobiography
Languages : en
Pages : 214
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Book Description
The areas of publicity, public relations and promotions have been considered to be on the periphery of the media. Yet this revealing new book demonstrates that they form a fundamental component of the media industries, with the decline of hard news being accompanied by the rise of gossip and celebrity. In addition to making a substantial contribution to our understanding of the cultural function of celebrity, Fame Games outlines how the promotion industry has developed and how celebrity is produced, promoted, and traded within the Australian media. While their analysis will inform academic debates on media practice internationally, the authors have taken the unique step of investigating the workings of the Australian promotion industry from within. Interviews with over 20 publicists, promoters, agents, managers, and magazine editors have provided a wealth of information about the processes through which celebrity in Australia is produced.
Author: Kristy Sammis
Publisher: John Wiley & Sons
ISBN: 1119114098
Category : Business & Economics
Languages : en
Pages : 55
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Book Description
The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media—and, subsequently, grow your brand. Influencer marketing relies on building strong relationships with customers. With the help of this hands-on, friendly guide, you'll discover how to build superior customer service and experience, make strong interactions with customers, and encourage organic and authentic sharing about your brand. Measure the most impact that content has on your overall marketing strategy Find influencers: it's not just a numbers game or a 'who's who' of social media Engage with influencers once you've found them Recognize the best practices of influencer marketing and outreach If you're a marketer, media agency professional, business owner, or anyone else who works hard to bring brands, products, and services to the largest audience possible, Influencer Marketing For Dummies is the go-to guide you don't want to be without.
Author: Daniel Senior
Publisher:
ISBN:
Category : Language Arts & Disciplines
Languages : es
Pages : 0
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Book Description
¿Sueñas con convertirte en un influencer de éxito y cautivar a tu audiencia? ¿Deseas construir una marca personal sólida y monetizar tu pasión en las redes sociales? ¡Entonces, "Conquista tu Audiencia" es tu guía esencial para alcanzar el estrellato en el mundo digital! Este libro revelador te sumergirá en el emocionante universo de la influencia en línea y te equipará con las tácticas y estrategias probadas que necesitas para destacarte entre la multitud. Escrito por expertos en marketing digital y redes sociales, "Conquista tu Audiencia" es la hoja de ruta definitiva para transformarte en un influencer exitoso. En sus páginas, descubrirás: 1. **Secretos de la Construcción de Marca Personal: ** Aprenderás cómo crear una marca personal auténtica que resuene con tu audiencia y te diferencie de los demás influencers. 2. **Consejos para la Creación de Contenido de Alto Impacto: ** Obtén las claves para producir contenido que genere emociones, engagement y compartidos virales. 3. **Estrategias de Crecimiento y Monetización: ** Descubre cómo aumentar tu base de seguidores y convertir tu influencia en ingresos sustanciales a través de colaboraciones, patrocinios y más. 4. **Manejo de la Comunidad y Relaciones con Seguidores: ** Aprende a gestionar relaciones sólidas con tu audiencia, mantener una comunicación efectiva y crear una comunidad leal. 5. **Ejemplos de Éxito y Estudios de Caso: ** Explora historias inspiradoras de influencers de renombre que han alcanzado la cima y cómo lo lograron. 6. **Herramientas y Recursos Imprescindibles: ** Accede a una lista completa de recursos y herramientas que te ayudarán en tu viaje hacia el estrellato digital. "Conquista tu Audiencia" es la brújula que te guiará en tu búsqueda para convertirte en un influencer exitoso y alcanzar tus metas en las redes sociales. Ya sea que estés empezando o buscando llevar tu presencia en línea al siguiente nivel, este libro te proporcionará las estrategias y el conocimiento necesario para destacar en el mundo digital y conquistar a tu audiencia. No pierdas la oportunidad de convertir tus sueños de influencia en realidad. ¡Obtén tu copia de "Conquista tu Audiencia" ahora y comienza tu viaje hacia el éxito en las redes sociales!
Author: Carlos Rebate
Publisher: Urano
ISBN: 9788492921768
Category : Business & Economics
Languages : es
Pages : 0
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Book Description
Un influencer es una persona que cuenta con cierta credibilidad sobre un tema concreto, y por su presencia e influencia en redes sociales puede llegar a convertirse en un prescriptor interesante tanto para una marca determinada como para marcar una tendencia, o para armar su propio negocio. Además, según el autor de este libro, un influencer verdadero, tiene que ser una persona accesible y auténtica que está convencida de lo que pregona. En este libro, Carlos Rebate, entrevista a distintos influencers del mundo en distintos campos y busca conocer cuáles han sido los secretos de sus éxitos y los consejos para que cualquiera pueda convertirse en un influencer y montar su propio negocio en Internet.
Author: Joe Sinkwitz
Publisher:
ISBN: 9781973473138
Category :
Languages : en
Pages : 173
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Book Description
Have you ever wondered how that Instagram model is able to afford the seemingly endless luxuries in all the photos she posts? Have you ever wished that it was you getting all those products and being paid all that money? Have you ever thought that you simply wish she was promoting your product?The Ultimate Guide to Influencer Marketing satisfies all three of these questions, by providing an in-depth look at the business world of influencers, how to use them for your business, and how to become one yourself. Written by digital marketing industry veteran Joe Sinkwitz, CEO of Intellifluence with a forward by Copypress CEO Dave Snyder, you'll learn how to create influencer campaigns for your brand or agency from scratch and how influencers can grow their audiences to full potential over 29 actionable chapters.
Author: Brittany Hennessy
Publisher: Citadel
ISBN: 0806538856
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.” –Iskra Lawrence, Aerie Model and Instagram star (@iskra) If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . . Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . . As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to: *Build an audience and keep them engaged *Package your brand and pitch your favorite companies *Monetize your influence and figure out how much to charge Plus tips on: *Landing an agent *Getting on the radar of your favorite sites *Praising a brand without alienating their competitors Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
Author: Liam Everett
Publisher: Independently Published
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
¡Descubre los secretos para convertirte en un experto en redes sociales! En la era digital actual, la influencia es moneda corriente, y "Social Media Influencer: The Ultimate Guide to Building a Profitable Social Media Influencer Career" es tu hoja de ruta para entrar en este lucrativo mundo. Imagina transformar tu pasión por crear contenido en una carrera próspera, donde tu voz no solo llegue a millones de personas, sino que también moldee opiniones, tendencias y culturas. Esta guía completa te lleva a un viaje revelador desde los orígenes de las redes sociales hasta las estrategias de vanguardia que elevarán tu carrera como influencer. Ya seas un principiante o un creador experimentado, este libro te proporciona las herramientas y los conocimientos que necesitas para crear contenido atractivo, generar seguidores comprometidos y monetizar tu influencia. Aprende a navegar por el panorama en constante cambio de las redes sociales, domina el arte de la creación de contenido y conéctate con marcas que se alinean con tus valores. Con una guía paso a paso, ejemplos del mundo real y consejos prácticos, este libro es más que un simple manual: es tu plan para el éxito. ¿Estás listo para convertir tu presencia en línea en una carrera rentable? Comienza tu viaje hoy con "Social Media Influencer: The Ultimate Guide to Building a Profitable Social Media Influencer Career" y conviértete en el influencer que estás destinado a ser.
Author: Olivia Yallop
Publisher:
ISBN: 9781912854172
Category :
Languages : en
Pages : 288
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Book Description
In the attention economy, online influencers are an emerging class of power-brokers. How can you harness their potential? Break the Internettakes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Digital strategist Olivia Yallop goes undercover amongst content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. The result is an insider account of a trend which is set to dominate our future -- experts estimate that the economy of influence will be valued at $24bn globally by 2025.
Author: Alice Candice
Publisher: Independently Published
ISBN:
Category : Computers
Languages : es
Pages : 0
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Book Description
¿Está luchando por elevar su pequeña empresa en el abarrotado mercado digital? ¿Le gustaría que hubiera una manera de conectarse auténticamente con su público objetivo y construir relaciones duraderas?"De lo local a lo global: la guía definitiva para transformar eficazmente su negocio, impulsar el conocimiento de la marca e impulsar las ventas y el crecimiento con las cinco mejores estrategias de marketing de influencers" está aquí para ayudarle a transformar sus esfuerzos de marketing y alcanzar sus objetivos comerciales.Esta guía definitiva profundiza en las estrategias de marketing de influencers más efectivas diseñadas específicamente para pequeñas empresas.Desde aprovechar el poder de los microinfluencers hasta aprovechar el potencial de las campañas de contenido generado por los usuarios, este libro ofrece conocimientos prácticos y ejemplos del mundo real para inspirarlo y guiarlo.Imagínese asociarse con personas influyentes que realmente resuenan con los valores y la misión de su marca, creando contenido auténtico que cautive a su audiencia.Imagine a sus clientes compartiendo sus experiencias con su marca, aumentando su credibilidad e impulsando las ventas.Imagine ofertas y descuentos exclusivos que impulsen un aumento en las ventas y fomenten la lealtad a la marca. Con este libro, estos escenarios están a tu alcance.¿Listo para transformar su pequeña empresa y ver resultados tangibles?Este libro es su hoja de ruta para aprovechar eficazmente el marketing de influencers, aumentar el conocimiento de la marca e impulsar las ventas y el crecimiento.Capítulo 1: Introducción al marketing de influencers- Breve descripción general del marketing de influencers- Importancia del marketing de influencers para las pequeñas empresasCapítulo 2: Aprovechamiento de los microinfluencers- Asociarse con personas influyentes que tienen una audiencia más pequeña y altamente comprometida.- Llegar a nichos de mercado y aumentar la credibilidad de la marca.Capítulo 3: Campañas de contenido generado por el usuario- Animar a los clientes a compartir sus experiencias con su marca.- Mostrar UGC en los esfuerzos de marketing para generar confianza y credibilidad.Capítulo 4: Colaboraciones de marca auténticas- Asociarse con personas influyentes que comparten los valores y la misión de su marca.- Crear contenido auténtico que resuene con su público objetivo.Capítulo 5: Narración a través de personas influyentes- Usar personas influyentes para compartir la historia de tu marca.- Crear una conexión emocional con tu público objetivo.Capítulo 6: Ofertas y descuentos exclusivos impulsados por influencers- Asociarse con personas influyentes para ofrecer ofertas exclusivas a sus seguidores.- Impulsar las ventas y aumentar la fidelidad a la marca.Capítulo 7: Medición y optimización de los esfuerzos de marketing de influencers- Seguimiento del ROI y el éxito de la campaña.- Ajustar estrategias para mejorar resultados.Conclusión- Resumen de conclusiones clave- Estímulo para empezar a implementar estrategias de marketing de influencers¡Comience su viaje hacia el éxito del marketing de influencers hoy y observe cómo su pequeña empresa florece como nunca antes!Obtenga su copia ahora y dé el primer paso para transformar su negocio.
