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Author: Leader Summaries
Publisher: Leader Summaries
ISBN: 8418959452
Category : Business & Economics
Languages : es
Pages : 47
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Book Description
Desde hace más de diez mil años, los seres humanos han estado contando y escuchando relatos orales. Esta veneración por el relato es una fuerza tan poderosa y permanente que ha dado forma a culturas, religiones y civilizaciones enteras. Durante demasiado tiempo el mundo empresarial ha ignorado o minimizado el poder de la narración oral. Los ejecutivos prefieren usar presentaciones de PowerPoint, datos, cifras y hechos. Pero, a medida que el volumen del ruido de nuestra vida moderna se convierte en cacofonía, la capacidad de contar historias que puedan escucharse se solicita cada vez más. Además, en una época de intensa incertidumbre económica y de rápidos cambios tecnológicos como la nuestra, los relatos de éxito tienen más poder sobre los oyentes que los ceros y los unos de la revolución digital. El éxito depende cada vez más de las historias que sepamos crear para influir en empleados, socios, accionistas o clientes. Peter Guber nos muestra como un buen storytelling acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales.
Author: Leader Summaries
Publisher: Leader Summaries
ISBN: 8418959452
Category : Business & Economics
Languages : es
Pages : 47
Get Book Here
Book Description
Desde hace más de diez mil años, los seres humanos han estado contando y escuchando relatos orales. Esta veneración por el relato es una fuerza tan poderosa y permanente que ha dado forma a culturas, religiones y civilizaciones enteras. Durante demasiado tiempo el mundo empresarial ha ignorado o minimizado el poder de la narración oral. Los ejecutivos prefieren usar presentaciones de PowerPoint, datos, cifras y hechos. Pero, a medida que el volumen del ruido de nuestra vida moderna se convierte en cacofonía, la capacidad de contar historias que puedan escucharse se solicita cada vez más. Además, en una época de intensa incertidumbre económica y de rápidos cambios tecnológicos como la nuestra, los relatos de éxito tienen más poder sobre los oyentes que los ceros y los unos de la revolución digital. El éxito depende cada vez más de las historias que sepamos crear para influir en empleados, socios, accionistas o clientes. Peter Guber nos muestra como un buen storytelling acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales.
Author: Peter Guber
Publisher: EDICIONES URANO
ISBN: 8499441157
Category : Business & Economics
Languages : es
Pages : 206
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Book Description
Guber nos muestra como un buen storytelling, una buena historia acerca de una empresa, producto o persona puede ser la mejor herramienta para conseguir buenos resultados empresariales. Lleno de anécdotas reales muchas de ellas vividas en primera persona junto a celebridades del mundo del entretenimiento y la política, este valioso e inspirador libro ayudará a los lectores a desarrollar su propia historia llena de contenido para sus clientes o colegas.
Author: Peter Guber
Publisher: Crown Currency
ISBN: 0307587975
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author: Jacobo Feijóo
Publisher: Editorial Almuzara
ISBN: 8418757183
Category : Business & Economics
Languages : es
Pages : 91
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Book Description
Estamos a las puertas de ver cómo las ciencias y las humanidades se dan definitivamente la mano. Por ello no debemos seguir ignorando algo consustancial al ser humano como es la capacidad de comunicarse, ni las herramientas y métodos que para ello ha utilizado durante milenios; ignorar esa habilidad es ignorar nuestra esencia. En este ensayo, el célebre storyteller Jacobo Feijóo analiza qué es el storytelling, y aporta ideas frescas y muchas respuestas que servirán de sólida base para nuestra mejora profesional y la de las instituciones y empresas en las que participamos. «No se trata de aplicar técnicas de cuentacuentos, marketing o retórica. Se trata de entenderlas, y saber cómo, cuándo y por qué pueden funcionar». La humanidad ha gozado de pocos genios, personas con una idea o un punto de vista absolutamente innovador; pero sí ha tenido un sinfín de artesanos que, aplicando técnicas profesionales de forma científica, hacen que las empresas y el mundo sigan avanzando. Quizás no haya muchos genios del storytelling con la capacidad de innovar, pero todos podemos ser artesanos del storytelling, y contribuir para mejorar significativamente nuestro entorno cercano, e incluso desviarlo un poco hacia nuevos y feraces horizontes. «No trabajo con empresas que no tengan una historia —me dijo—, porque si no tienen historia, no tienen negocio». Guber, Storytelling para el éxito.
Author: Grace Kyungwon Hong
Publisher: U of Minnesota Press
ISBN: 1452908869
Category :
Languages : en
Pages : 227
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Book Description
Universality is a dangerous concept, according to Grace Kyungwon Hong, one that has contributed to the rise of the U.S. nation-state that privileges the propertied individual. However, African American, Asian American, and Chicano people experience the same stretch of city sidewalk with varying degrees of safety, visibility, and surveillance. The Ruptures of American Capital examines two key social formations—women of color feminism and racialized immigrant women’s culture—in order to argue that race and gender are contradictions within the history of U.S. capital that should be understood not as monolithic but as marked by its crises. Hong shows how women of color feminism identified ways in which nationalist forms of capital, such as the right to own property, were repressive. The Ruptures of American Capital demonstrates that racialized immigrant women’s culture has brought to light contested modes of incorporation into consumer culture. Interweaving discussion of U.S. political economy with literary analyses (including readings from Booker T. Washington to Jessica Hagedorn) Hong challenges the individualism of the United States and the fetishization of difference that is one of the markers of globalization. Grace Kyungwon Hong is assistant professor of English and Asian American studies at the University of Wisconsin, Madison.
Author: Andrea Smith
Publisher: Duke University Press
ISBN: 0822374811
Category : Social Science
Languages : en
Pages : 127
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Book Description
In this revolutionary text, prominent Native American studies scholar and activist Andrea Smith reveals the connections between different forms of violence—perpetrated by the state and by society at large—and documents their impact on Native women. Beginning with the impact of the abuses inflicted on Native American children at state-sanctioned boarding schools from the 1880s to the 1980s, Smith adroitly expands our conception of violence to include the widespread appropriation of Indian cultural practices by whites and other non-Natives; environmental racism; and population control. Smith deftly connects these and other examples of historical and contemporary colonialism to the high rates of violence against Native American women—the most likely to suffer from poverty-related illness and to survive rape and partner abuse. Smith also outlines radical and innovative strategies for eliminating gendered violence.
Author: Roderick A. Ferguson
Publisher: U of Minnesota Press
ISBN: 1452942463
Category : Literary Criticism
Languages : en
Pages : 196
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Book Description
A hard-hitting look at the regulation of sexual difference and its role in circumscribing African American culture The sociology of race relations in America typically describes an intersection of poverty, race, and economic discrimination. But what is missing from the picture—sexual difference—can be as instructive as what is present. In this ambitious work, Roderick A. Ferguson reveals how the discourses of sexuality are used to articulate theories of racial difference in the field of sociology. He shows how canonical sociology—Gunnar Myrdal, Ernest Burgess, Robert Park, Daniel Patrick Moynihan, and William Julius Wilson—has measured African Americans’s unsuitability for a liberal capitalist order in terms of their adherence to the norms of a heterosexual and patriarchal nuclear family model. In short, to the extent that African Americans’s culture and behavior deviated from those norms, they would not achieve economic and racial equality. Aberrations in Black tells the story of canonical sociology’s regulation of sexual difference as part of its general regulation of African American culture. Ferguson places this story within other stories—the narrative of capital’s emergence and development, the histories of Marxism and revolutionary nationalism, and the novels that depict the gendered and sexual idiosyncrasies of African American culture—works by Richard Wright, Ralph Ellison, James Baldwin, Audre Lorde, and Toni Morrison. In turn, this book tries to present another story—one in which people who presumably manifest the dysfunctions of capitalism are reconsidered as indictments of the norms of state, capital, and social science. Ferguson includes the first-ever discussion of a new archival discovery—a never-published chapter of Invisible Man that deals with a gay character in a way that complicates and illuminates Ellison’s project. Unique in the way it situates critiques of race, gender, and sexuality within analyses of cultural, economic, and epistemological formations, Ferguson’s work introduces a new mode of discourse—which Ferguson calls queer of color analysis—that helps to lay bare the mutual distortions of racial, economic, and sexual portrayals within sociology.
Author: Dean Spade
Publisher: Duke University Press
ISBN: 082237479X
Category : Social Science
Languages : en
Pages : 194
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Book Description
Revised and Expanded Edition Wait—what's wrong with rights? It is usually assumed that trans and gender nonconforming people should follow the civil rights and "equality" strategies of lesbian and gay rights organizations by agitating for legal reforms that would ostensibly guarantee nondiscrimination and equal protection under the law. This approach assumes that the best way to address the poverty and criminalization that plague trans populations is to gain legal recognition and inclusion in the state's institutions. But is this strategy effective? In Normal Life Dean Spade presents revelatory critiques of the legal equality framework for social change, and points to examples of transformative grassroots trans activism that is raising demands that go beyond traditional civil rights reforms. Spade explodes assumptions about what legal rights can do for marginalized populations, and describes transformative resistance processes and formations that address the root causes of harm and violence. In the new afterword to this revised and expanded edition, Spade notes the rapid mainstreaming of trans politics and finds that his predictions that gaining legal recognition will fail to benefit trans populations are coming to fruition. Spade examines recent efforts by the Obama administration and trans equality advocates to "pinkwash" state violence by articulating the US military and prison systems as sites for trans inclusion reforms. In the context of recent increased mainstream visibility of trans people and trans politics, Spade continues to advocate for the dismantling of systems of state violence that shorten the lives of trans people. Now more than ever, Normal Life is an urgent call for justice and trans liberation, and the radical transformations it will require.
Author: Chela Sandoval
Publisher: U of Minnesota Press
ISBN: 1452904065
Category : Literary Criticism
Languages : en
Pages : 264
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Book Description
In a work with far-reaching implications, Chela Sandoval does no less than revise the genealogy of theory over the past thirty years, inserting what she terms "U.S. Third World feminism" into the narrative in a way that thoroughly alters our perspective on contemporary culture and subjectivity. What Sandoval has identified is a language, a rhetoric of resistance to postmodern cultural conditions. U.S. liberation movements of the post-World War II era generated specific modes of oppositional consciousness. Out of these emerged a new activity of consciousness and language Sandoval calls the "methodology of the oppressed." This methodology—born of the strains of the cultural and identity struggles that currently mark global exchange—holds out the possibility of a new historical moment, a new citizen-subject, and a new form of alliance consciousness and politics. Utilizing semiotics and U.S. Third World feminist criticism, Sandoval demonstrates how this methodology mobilizes love as a category of critical analysis. Rendering this approach in all its specifics, Methodology of the Oppressed gives rise to an alternative mode of criticism opening new perspectives on any theoretical, literary, aesthetic, social movement, or psychic expression.
Author: Paisley Currah
Publisher: U of Minnesota Press
ISBN: 9780816643127
Category : Social Science
Languages : en
Pages : 396
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Book Description
"Transgender Rights packs a surprising amount of information into a small space. Offering spare, tightly executed essays, this slim volume nonetheless succeeds in creating a spectacular, well-researched compendium of the transgender movement." -Law Library Journal Over the past three decades, the transgender movement has gained visibility and achieved significant victories. Discrimination has been prohibited in several states, dozens of municipalities, and more than two hundred private companies, while hate crime laws in eight states have been amended to include gender identity. Yet prejudice and violence against transgender people remain all too common. With analysis from legal and policy experts, activists and advocates, Transgender Rights assesses the movement's achievements, challenges, and opportunities for future action. Examining crucial topics like family law, employment policies, public health, economics, and grassroots organizing, this groundbreaking book is an indispensable resource in the fight for the freedom and equality of those who cross gender boundaries. Moving beyond media representations to grapple with the real lives and issues of transgender people, Transgender Rights will launch a new moment for human rights activism in America. Contributors: Kylar W. Broadus, Judith Butler, Mauro Cabral, Dallas Denny, Taylor Flynn, Phyllis Randolph Frye, Julie A. Greenberg, Morgan Holmes, Bennett H. Klein, Jennifer L. Levi, Ruthann Robson, Nohemy Solórzano-Thompson, Dean Spade, Kendall Thomas, Paula Viturro, Willy Wilkinson. Paisley Currah is associate professor of political science at Brooklyn College, executive director of the Center for Lesbian and Gay Studies at the CUNY Graduate Center, and a founding board member of the Transgender Law and Policy Institute. Richard M. Juang cochairs the advisory board of the National Center for Transgender Equality (NCTE) in Washington, DC. He has taught at Oberlin College and Susquehanna University. He is the lead editor of NCTE's Responding to Hate Crimes: A Community Resource Manual and coeditor of Transgender Justice, which explores models of activism. Shannon Price Minter is legal director of the National Center for Lesbian Rights and a founding board member of the Transgender Law and Policy Institute.
