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Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781728606392
Category : Business & Economics
Languages : en
Pages : 36
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Book Description
ChapterTwoWeb site attractive design strategyIn e-commerce industry, the company's website how is designed whether it is attractive or not attractive, it will influence or persuade online buyerswho choose to buy any products or consume service from it's website channel. Because if the firm's website design is attractive, e.g. clear advertisement message beautiful or colorful product photos, easy understanding message, clicking every step is easy, e.g. these website external influential factors will bring the final online shopping or consuming decision from the company's website for every online buyer indirectly. Hence, every e-commerce merchant can not neglect how to design whose website in order to attract every users/buyers feel interest to look or find or seek any product or service photo or advertisement message from every company's website. Then, it will bring one question: How to design website in order to attract every online buyer/user prefers to spend more time and nervous to consider the company's website to achieve the final consumption decision? I shall indicate the effective factors that can affect corporate website design and influence e-marketing in traditional corporations s below: The website needs have clear and easy understanding product or service message and beautiful and colorful product ot service provision pictures to bring a valid predictor of website satisfaction to let every online user/buyer to feel. It means that websites need to be designed for functional user interfacing and easy usability.Nowadays, businesses are increasingly using websites not only to capture but also to build relationships with their potential markets. An obvious understanding of how best to design successful websites for internet marketing and service is therefore important website functionality has been judged a crucial competitive advantage for energy corporations today ( Tan, Tung, Xu, 2009).Nowadays, the world wide web is the largest available distributed source of information. Based on this fact, the internet has assumed a important and influential tool to assist e-marketing development as well as internet is also one vital role in many aspects of our lives and thus creates a greater need for corporates to design well websites in order to maintain competitive and increase income. Interactivity is crucial to supply visitors and lead them to the desired action and shopping are more likely to return to that website ( Mary, Markus & Malcolm, 2008).
Author: Johnny Ch Lok
Publisher: Independently Published
ISBN: 9781728606392
Category : Business & Economics
Languages : en
Pages : 36
Get Book Here
Book Description
ChapterTwoWeb site attractive design strategyIn e-commerce industry, the company's website how is designed whether it is attractive or not attractive, it will influence or persuade online buyerswho choose to buy any products or consume service from it's website channel. Because if the firm's website design is attractive, e.g. clear advertisement message beautiful or colorful product photos, easy understanding message, clicking every step is easy, e.g. these website external influential factors will bring the final online shopping or consuming decision from the company's website for every online buyer indirectly. Hence, every e-commerce merchant can not neglect how to design whose website in order to attract every users/buyers feel interest to look or find or seek any product or service photo or advertisement message from every company's website. Then, it will bring one question: How to design website in order to attract every online buyer/user prefers to spend more time and nervous to consider the company's website to achieve the final consumption decision? I shall indicate the effective factors that can affect corporate website design and influence e-marketing in traditional corporations s below: The website needs have clear and easy understanding product or service message and beautiful and colorful product ot service provision pictures to bring a valid predictor of website satisfaction to let every online user/buyer to feel. It means that websites need to be designed for functional user interfacing and easy usability.Nowadays, businesses are increasingly using websites not only to capture but also to build relationships with their potential markets. An obvious understanding of how best to design successful websites for internet marketing and service is therefore important website functionality has been judged a crucial competitive advantage for energy corporations today ( Tan, Tung, Xu, 2009).Nowadays, the world wide web is the largest available distributed source of information. Based on this fact, the internet has assumed a important and influential tool to assist e-marketing development as well as internet is also one vital role in many aspects of our lives and thus creates a greater need for corporates to design well websites in order to maintain competitive and increase income. Interactivity is crucial to supply visitors and lead them to the desired action and shopping are more likely to return to that website ( Mary, Markus & Malcolm, 2008).
Author: Fazlollahi, Bijan
Publisher: IGI Global
ISBN: 1931777292
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
Annotation Examining key components and concepts in e-commerce, this study identifies critical factors relating to success in the global business environment. It also describes the economics of e-commerce and the practical issues concerning its application. Specific chapters discuss privacy, structure, policy concerns, customer loyalty, trust, internal audits, payment mechanisms, mobile communications, and costs. Contributors include scholars from North America, Europe, Saudi Arabia, and China. Annotation c. Book News, Inc., Portland, OR (booknews.com).
Author: Robert T. Plant
Publisher: Prentice Hall Professional
ISBN: 9780130198440
Category : Business & Economics
Languages : en
Pages : 402
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Book Description
Drawing on research at more than 40 top e-commerce organizations, he helps you optimize brand, technology, service, market, and development - and answer critical questions."--BOOK JACKET.
Author: Liu Lin
Publisher: European Alliance for Innovation
ISBN: 1631904167
Category : Computers
Languages : en
Pages : 1522
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Book Description
The 2nd International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2023) was successfully held on 19-21 May 2023 in Hangzhou, China. The conference aims to present the latest research results in the areas related to Big Data, Blockchain and Economic Management, and provide an opportunity for experts and scholars from various fields to meet face-to-face, exchange new ideas and practical experiences, establish business or research relationships, and seek future international cooperation. This volume contains a collection of excellent papers from the conference, presented on topics such as computer software and computer applications, blockchain in data management, e-commerce and digital commerce, and linear regression analysis. We hope that these papers will serve as a reference for young scholars in their future research.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1799889580
Category : Business & Economics
Languages : en
Pages : 1964
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Book Description
In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.
Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: Zheng Qin
Publisher: Springer
ISBN: 3642394140
Category : Computers
Languages : en
Pages : 358
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Book Description
E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers. Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.
Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8835327555
Category : Business & Economics
Languages : en
Pages : 86
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Book Description
Global retail e-commerce sales are expected to reach $4.8 trillion by 2021! Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide. Ecommerce sales currently account for 17.2% of all retail sales, with online shopping itself growing 13.7% year-on-year. There’s really never been a better time to get online. It’s actually important that you learn about e-commerce as soon as you can because it (especially mobile e-commerce) has grown by 300% over the last few years with revenue of $700 billion in the US just last year. So, here we are with our Awesome Ecommerce Income Mastery Training Guide which covers: · What are the advantages of having an e-commerce business · The most crucial emerging Ecommerce Trends to Follow this year · How To Start A Successful Ecommerce Business – step by step · What are the Latest Business Ideas for setting up an ecommerce business. · How to do e-commerce blogging · What are the best strategies to increase your overall e-commerce revenue · Finding the right e-commerce niche that you can dominate! · How can you improve the landing Page Conversions of your E-commerce business. · How can you Set Up a Facebook Ad Funnel for eCommerce Products. · Successful Ecommerce Business Stories to inspire · And much more! A well-established ecommerce business is a great feat as it helps you build your brand a lot faster, broadens your marketplace exponentially Creating a marketing strategy for ecommerce is therefore not just about how to get more sales but also making the customer experience better, building brand awareness, and building a lasting relationship with your customers. These Ecommerce statistics can help you see the big picture by answering some relevant questions. By 2040, around 95% of all purchases are expected to be via ecommerce. With a reach of 75.4%, Amazon was the most popular shopping app in the US in mid-2018. PayPal had 267M active registered accounts by the fourth quarter of 2018. 61% of online shoppers made an online purchase related to fashion, which is higher than any other product category. Worldwide, the share of m-commerce in all ecommerce is expected to rise to 72.9% by 2021. Online stores that have a social media presence have 32% more sales on average than stores that don’t. On average, 52% of online stores have omnichannel capabilities. While the ecommerce economy is poised for significant growth in the coming months and years, you can only expect to see results if you approach it in the right way. That means focusing on the critical tips for ecommerce success. Well, we have put together all the resources you need to tap into this incredible marketing potential with this well researched, comprehensive Ecommerce Income Mastery Training Guide. It is jampacked with valuable information on a wide variety of topics from latest ecommerce business ideas, emerging trends, finding the right product niche, ecommerce blogging tips, improving landing page conversions, to using Facebook, Instagram and Twitter for driving more ecommerce sales and successful business stories.
Author: Michael J. Shaw
Publisher: Springer
ISBN: 3642298737
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
This book constitutes the refereed proceedings of the Workshop on E-Business (WEB 2011), held in Shanghai, China, on December 4, 2011. The 40 papers, which were selected from 88 submissions to the workshop, touch on topics that are diverse yet highly relevant to the challenges faced by today's e-business researchers and practitioners. They are organized in topical sections on social networks, business intelligence, and social computing; economics and organizational implications of electronic markets; and e-business systems and applications.
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
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Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
